Maria Kristina Nepomuceno

Five Tips for an Effective Email Marketing Campaign So you’re done writing that perfect email and sent it to your subscribers. You’ve checked that off your list now, and all you need to do is reap the profits coming in. Easy, right? But you check your email stats, and the numbers you hoped are not what you see, and it only means one thing: your email was not opened, read and clicked by your readers. It’s depressing. If you’ve ever wanted to write great emails, then you are reading the right article. That’s because you are to discover five simple tips you can do to make your email marketing more effective. Sounds interesting? Read on. Tip # 1: Write your emails as a friend and not a company. What types of emails do you often like receiving? You have to ask this yourself before writing that email. Receiving an email from a friend rather than from a business who you do not know personally is much more preferred by anyone. If your email sounds personal even if it is not really written for a single person, the more the reader wants to read it. Tip #2: Enough with the clever lines People like simple, short and specific sentences. Lengthy emails just waste people’s time. Be direct about why you are sending the email and people will deem you useful. Write short, punchy sentences. Stop using jargons and overbearing words which will drive your readers away. Speak their common language, and most important of all, be human. Tip #3: Experiment Writing successful emails need not follow a specific format. It is essential to try different ways to know what works and what doesn’t because no average reader exists. Some email formats might work with one company or two, but it is not guaranteed that it will work for you. Try changing the subject of your email, or putting the most interesting information at the end instead of at the beginning. Try signing with your name at the end, or mix up your greetings. Once you see which gives better results, use that style in your next email, because people generally like predictability, and when they see your emails as predictable, it only means that you are already getting recognized by your readers. Tip #4: Stop the selfishness. Your readers should always get something from your emails. Of course, this also means that your email should consist of something that will be useful to your readers. You need to be informative, generous and inspiring, just like what a real friend would do. We all hate that friend who connects with you only when he needs something right? So keep yourself from sending emails only when you need something from your readers, and people will look forward to receiving your future emails. Tip #5: Learn from the Experts. There is no better way to learn something but to learn it from someone who’s really good at it. How do you do this? Subscribe to the email lists of successful email marketers and learn from them. Analyze the minute details of their emails, even their pattern of sending the emails and you’re sure to get something from it. We all know that email is the most common form of communication nowadays. It is one of the most profitable amongst digital marketing campaigns. It is also one of the smartest ways to grow a business. Now that you know these tips above, the only thing to do is to apply these tips, get to it, and notice the difference.