Overall SMM
OVERALL SOCIAL MEDIA
MANAGEMENT AND
MARKETING
by Maria Cristina Eda
Social Media Manager | VA
Social Media Management Plan
FVA is going to have its office in Florida, United States. It seeks real
estate brokers to avail our FVA services. Create a management and
marketing plan for this goal.
Assessment:
FVA have its own social media accounts. However, to
properly address the goals and a specific target market
(real estate brokers in Florida United States), a subgroup
social media accounts intended for the said market needs to
be created. It will allow the company to effectively handle
concerns and inquiries that are only related to services
provided by FVA Florida, United States to its clients.
Social Media Management Plan
Course of Action:
Create an email intended for FVA Florida branch only. In this way
the person who handles the account can focus in providing the needs
from its specified target market alone.
Create a Facebook, Twitter, Instagram account for FVA Florida
branch.
Main FVA LinkedIn and Pinterest can be used for marketing to FVA
Florida clients since these platforms covers all professionals all around
the world most of the time.
Linked Facebook and Instagram to easily schedule a post intended for
both platform.
Twitter can be linked to Hootsuite for scheduled posting.
Contact details and main FVA website link are also posted in social
media sites to increase awareness and traffic to the main website.
Social Media Management Plan
Keyword Research:
Since the target market are brokers, they most likely look for a virtual
assistant that can do some of their work or do some sales for the property
they are handling. More often, the following keywords are related to their
tasks or what they search through different platforms:
Main Keywords:
Virtual Assistant
Real Estate Virtual Assistant
Broker’s Assistant
Other Keywords:
Virtual Assistant Services
Real Estate Agent
Sales Representative
Sales Agent
Lead Generation
Cold Caller
Appointment Setter
Email Management
Data Entry
Telemarketing
Social Media Management Plan
All Social Media Accounts must be optimized with accordance to its
Optimization: branding which includes the logo, cover photo, descriptions, company info,
hashtags and vanity URL
Content Creation:
Market the services offered through scheduled posting (photos or
videos) during the time with highest engagement from target market
Live videos on ‘Why’ choose FVA over other service provider
Post Testimonials and Feedbacks from other companies who availed the
FVA services
Live videos on ‘Skills’ and ‘Trainings’ provided to FVA students that
made them competitive in the given niche
Social Media Management Plan
Content Creation:
Schedule a post of photos where services offered are easily seen by the
target market (time with highest engagement from target market)
Post Images that tells personal stories of clients who availed the company
services
Post Images of sample work
Post some inspirational photos
Use Hootsuite for scheduled posting
Use Hootsuite for scheduled posting (time with highest engagement from
target market)
Tweet some inspirational quotes
Post services offered by FVA
Share testimonials and feedbacks from clients who availed the FVA
service
Social Media Management Plan
Content Creation:
Share testimonials and feedbacks from clients who availed the FVA
services
Post the services offered by FVA
Live videos on ‘Why’ choose FVA over other service provider
Live videos on ‘Skills’ and ‘Trainings’ provided to FVA students that
made them competitive in the given niche
Post some inspirational quotes
Pin images/photos related to services offered by FVA
Share some inspirational quotes
Link Pins to FVA main website and other social media accounts
Use Hootsuite for scheduled posting
Social Media Management Plan
Monitoring and Evaluation:
Monitor weekly and monthly growth or engagements through followers,
impressions, reach, likes, comments, profile views, DM’s, and website
click through
Check social media content engagements using insights and analytics
Evaluate the content and time with most engagements from target
market
Align the strategies with accordance to analysis report
Social Media Marketing Plan
Objective:
Our goal is to create awareness towards the target market (brokers in
Florida) about the services offered by FVA and make them consider
doing business with us.
Content Creation:
Create campaigns or ads that will give ideas to target market about the
services offered by FVA and why they need to consider FVA instead of
other competitor
Campaigns:
Ads must focus on brand awareness and why get the services offered by
FVA
Monitoring and Evaluation:
Monitor the engagements effectivity
Evaluate if campaigns needs to be restructured
Track website traffic and conversions