Lead Generation Planning
FC PORTFOLIO 20
Lead Generation
Planning
by: Maria Celine Luigi Bensorto
Planning
Need:
Generate client testimonials and recommendations for the following services:
Social Media Management
Basic Graphic Design
Objective/Goal:
Look for startup and small growing businesses providing online products or
services and gaining their trust in managing their social media platform by
offering our SMM BUSINESS START UP BASIC and Celine Sync Packages for
FREE.
Planning
To get additional leads by asking for five contract referrals in availing the
free services.
To gain testimonials and recommendations to enhance the services we
provide to clients.
Persona:
Foreign Female Business Owners age 30-45 years old, married with the need to
enhance online presence to target audience.
Location: Philippines, Australia
Planning
Responsibility:
Provide social media management, optimize social media profile, and primary
content creation for a month
Content Strategy:
Customer-centric focusing on providing solutions to customers' needs and
guided strategy to meet clients' expectations.
Creating
Social Media Content
Professional Graphic Design
Social Media Profile Optimization
Distribute
Social Media Sites Promotion
Content Creation
Email Marketing
Capture
Spreadsheets
Cultivate
Personalize
Customer Centric
Solution Based
Analyze
Track via spreadsheet
Convert
Convert FREE to paid package
Convert referrals to prospect and
customer
Connection Message
Dear [Business Owner's Name],
I hope this message finds you well. I am reaching
out to you with an exciting opportunity that can
significantly enhance your business's online
presence.
I understand the challenges that come with
managing a business, and one key aspect that
often requires dedicated attention is your social
media presence. In an effort to support local
businesses like yours, I am offering a one-month
Frees Social Media Management Celine Sync
Business package.
SMM Package 1
Business Start up Package ( 3149/month) - FREE
My Startup up Package is ideal for start up
businesses that need assistance in setting up their
socialmedia presence.
One (1) Interview Session (to align business
objective)
One (1) Optimized Social Media Platform
(Facebook)
Ten (10) Post per month
One (1) Professional Graphic Design (Logo,Ads,
etc)
One (1) Session Business Branding Assessment
Monthly Marketing Strategy
Monthly reposting
In return for this complimentary service, I kindly request
the following:
Feedback or Review: At the end of the month, I would
greatly appreciate your honest feedback on the impact
of the social media management service. This could be
shared via email or as a Facebook review, based on your
convenience.
Business Referrals: If you find value in the service and
believe it could benefit others, I would be grateful if you
could provide a list of five business contacts who may be
interested in similar social media management
assistance. Please include their names and email
addresses.
I am confident that this initiative will not only showcase
the benefits of effective social media management for
your business but also foster a collaborative network
within our local business community.
If you're interested, please send us the following details:
Business Name:
Contact Person:
Contact Email:
Chosen package:
Other Instruction:
Thank you for considering this offer, and I look forward to
the possibility of working together.
Best Regards,
Celine Bensorto-
5 lead connections Screenshots
Lead Generation Tracking Spreadsheet