Marcelo Scharlau Coelho

Digital Design Portfolio August 2017 Pr o j e c t I n d e x L i st e n d i s h A p p C o n c e p t p . 3 Interface, Branding L o uc o s & S a n t o s 2 0 1 7 p . 6 Interface, Art Direction C l ie v e r 3 d P r i n t i n g p . 9 Branding, Interface G r am a d o i n C o n c e r t p . 1 2 Art Direction A l te r o D o I t Y o u r W a y p . 1 5 Interface Interface, Branding Listendish App Concept Listendish is an application for smartphone that helps you to cook delicious recipes through well-timed audioguides and relevant playlists to play in the background. The application was made to answer to the brief of L’École de Design Nantes Atlantique with the theme “UX from the spoon to the kitchen room”, requesting a design project that proposed a new way of users to interact with food in the context of the kitchen. See full project Interface, Art Direc tion L o u c o s & S antos D i g i t a l 2 0 17 For Loucos & Santos women’s avant-garde shoes 2017 collection, the brand invited famous Brazilian it-girl Giovanna Ewbank to feature a campaign were purple soft backgrounds complements the two stars of the shooting: Giovanna and the shoes. The agency proposed an equally energetic digital identity for the campaign, using neon colors, fun typography, and sharp edges to present the photos and the new contents. See full project Branding, Interface Cliever 3d Printing The first company in Brazil to engineer and produce 3d printers, Cliever won the INFO Start prize as the most innovative startup of the country and was appointed by the magazine Exame as one of the Top 45 Startups to Watch in the Brazil. The project began with the visual identity, with the creation of a tridimensional symbol that represents the spark of innovation that Cliever wants to begin in the market. Based on the new brand, we worked together designing the e-commerce website, software for 3d printing, packaging, advertising and other materials. See full project Art Direction, Inter face Gramado in Concert For Loucos & Santos women’s avant-garde shoes 2017 collection, the brand invited famous Brazilian it-girl Giovanna Ewbank to feature a campaign were purple soft backgrounds complements the two stars of the shooting: Giovanna and the shoes. The agency proposed an equally energetic digital identity for the campaign, using neon colors, fun typography, and sharp edges to present the photos and the new contents. See full project Interface A l t e r o - D o It Your Way Altero, a leader in the Brazilian sector of metals, selected the best possible models for its jewellery line: their own consumers. Caroline, Danielle and Joana were invited to show all their creativity on the website altero.com.br/ doseujeito, where they comment about their inspirations, references and give tips on how to create their own jewellery. See full project