Mac Adrone Adonay

WRITING SAMPLES SEO 1. HOW EMAIL MARKETING ON THE WEB WORKS? What is Email Marketing? During the old times, where technology is not yet present, people find it difficult to communicate with others. They are struggling with sending messages to people in far places. But as the days pass, innovations then occurred. Technologies arise and ease of communication begins. In our modern day, electronic mail or email is now the most popular and adaptable mediums available on the internet. Many businesses used email marketing as their strategy in making their companies grow. Email Marketing is a way of sending commercial messages using email to your desired audience. This can be sent individually or to a set of people as a means of fundraising messages or as commercial communication. It is also considered as a form of direct marketing and an important tool for brands in reaching new leads and audiences. This strategy can be used by both small and big businesses. This is because email marketing is an affordable and cost-effective means of communication. How does it Work? Before sending your emails to your leads and contacts it is important that you understand first the ins and outs of email marketing campaigns. This will help you to create better email marketing strategies that will boost your sales cycle. When talking about crafting marketing emails, there is a lot of things to consider starting from the subject line up to the call- to -action (CTA). Learning about several aspects will further explain how email marketing on the web works. 1. Subject Line This may require lesser amounts of copy, but it is one of the most important components to consider when it comes to email marketing. Getting your audience’s attention is not easy. You have to use inviting and relevant subjects to attract them. When the subject line does not catch their attention or if it seems irrelevant, there is a huge possibility that they will not open nor read it. Worst, they may just add this to spam list, thus may affect your open rates. You need it to not only be convincing, but also use vivid description of what the email is all about. Readers should know through subject line that what they are about to read will save them money or will give them learning. 2. Body Copy In writing the content of your email, make sure that you are using the language that fits your branding and reflects the whole digital marketing campaign content. This should be short yet attractive, but more important is you clearly discuss the worth of your brand and offering. This will help you take the new step. 3. Design Your email’s readability and conversion mainly depend on your overall email design. It does not only contain images, it also includes the layout and the color that you used in presenting the information. Keep color scheme presentable and it should be aligned with your branding. Using dark font colors surrounded by lighter background is mostly preferred by many since it is easier to read. Having an email design that is very responsive is important too. This is because a lot of customers are reading emails through their mobile phones. Mobile-friendly emails also make easy navigation. 4. Call-to-action (CTA) The role of the CTA or call-to-action is to captivate the reader to take the next step of the conversion process. This may drive them to download the content, fill up the form or contact your company personally. You can use the word download, click or call to motivate your readers. It will also instruct them on what they are going to do next. Using buttons instead of plain hyperlinks can contribute better to make your emails stand out and gives ease of access. Putting CTAs in the beginning of the content is the easiest guide that you can do to help eager readers in understanding the next step of their journey. 5. Relevance In sending your emails, you should consider its relevance to the person who will receive it. This is where targeting your clients take place and starts the point of how email marketing on the web works. Email contents should be strategically and carefully developed to target specific to particular audiences based on their needs and challenges. This will result to better progress in your open rates and improve the conversions over time. 6. Offer The services and value that your company can offer your reader is what will primarily make them to wonder. Providing relevant incentives or offers in your email are very significant in encouraging your readers to open it, read the information that you provided, and decide for their final action. But be sure that the incentives are vividly explained in the subject line to maximize open rates. 7. Landing Page Creating targeted landing page will convert your email subscribers into customers. It leads them in the conversion process of the email marketing. Don’t just rely on the hyperlinks for it may leave your readers guessing on the next step to do. Proper instructions is what they need to let them know the procedure that you want them to do after making a landing page. The contents that it contain should be conversion-focused that motivates the readers to make a purchase based on your proposal. 8. Timing As a professional, you need to set time off when you are going to send emails. You should also consider the days or months when developing the best email marketing strategy. Testing and measuring your email timing helps a lot in the optimization of open rates, thus it let you discover what strategy works well for your business. Proper planning also impacts the integration of email marketing to other digital marketing campaigns. It does not work alone, it needs the help of other content marketing or social media sites to develop comprehensive campaigns. Resulting to better generation lead and nurturing efforts. In the Philippines, Arrow Up Media which is the leading web design and development company offers email marketing services. We are the best in what we do in creating an online presence and engaging people to your business. We are also using different social media sites and content marketing services to provide the best results and services for our customers. We are open for clients who want to have websites to keep their businesses growing. Join us now and see the business progress that you deserve. 2. WHAT IS METADATA AND WHY IS IT IMPORTANT? Metadata is now an important part in the search engine optimization industry. Many SEO companies are doing this in their businesses. But what does metadata mean? Is it really important to know? Before, metadata can only be seen in the libraries and it was just written on card catalogs, a card which was kept in drawers. And, as time goes by and modern ages arise, digital world also begins. Metadata becomes the most popular instrument in the internet used in collecting data and describing digital assets. It is commonly known as data about data. It is a series of micro-communication that provides information about the content of a specific item. This helps in describing the content that a data have and makes it easier to search what you need from it. The term metadata is commonly used in describing page content in a Web page for a search engine. It is also important that e-commerce marketers have the knowledge of what is the importance of metadata in a search engine optimization. This is because without it, there is a great possibility to weaken our skills in bringing consumers starting from the search engines up to the e-commerce sites and it will not make them buy the products that a company had introduced them. One great example of it is a text document’s metadata. This may contain all the information that you may know about the document just like the author, the date and time when it was written and what is its summary. Visitors and customers are not able to see how metadata works in the HTML of a web pages. The main job of a metadata in SEO is to connect directly from the search engine, to gather important information/data or to make a specific request from the search engine. If you come to look at it, metadata covers a huge area where it can be applied – from videos and images, document files to web pages and spreadsheets, it is not new that metadata becomes an IT business priority. But as a responsible user, you should ensure the database integrity by understanding the definition and description of the data, the structure and even its limitation to protect it against misinterpretation and improper use of data. Metadata has three different types that are related in the creative field of work. These are the administrative metadata, descriptive metadata and the rights management metadata. Administrative Metadata is an information needed in managing digital assets by involving how and when it was created and who can access the information provided. There are two types of administrative metadata. First is dealing with the rights of an intellectual property. Next is the preservation of metadata used in preserving and archiving a source. Descriptive Metadata is used in determining and discovering the author and the title of a certain document, abstract and the keywords used in the content presented. Rights Management Metadata tells about the licensing provisions and the copyright status of a document. This also includes the location where it was created and how this data can be used by some businesses. Today, metadata makes the work easier and more efficient. Helping every business to grow better because of its benefits contributed in the SEO world. It is just a click away to manage all the information that you need. 3. WHY TAKE SEO SERVICE AFTER WEBSITE CREATION? In this age of technology where digital marketing plays a dominant role, people are going online in search for various kinds of information and details about products and services. All this happens when a user do a simplest search before they avail or purchase. Yes. You have created a website, but is it enough and complete? A puzzle is not complete without its little pieces. Bear in mind that there are many businesses that offer the same as yours, and the competition is high. No matter how good your business is, if it lacks its online presence, your efforts are not worth it. What will allow you to level up your website and be on the top of others? The answer is SEO. Web design and SEO function together to draw more traffic, get higher ranking in search results, improves your website visibility, conversion rate, and ROI. WHY DO I NEED SEO FOR MY WEBSITE? 1. It Increases Traffic  When your website is on the top position on the search engine result pages (SERPs), it will likely to gain more impression and clicks, and therefore, increase traffic in your site. SEO is your helpful tool when it comes on exerting your business efforts on promoting your business. Once you catch the attention of your customers, they will be attracted to send inquiries, and more people will visit your site and your sales will get higher. 2. It has Better ROI (Return on Investment) Because of the wider visibility of your website as it appears on the first page of Google, and with your high quality content, you are driving your online customers to go to your site and a huge percentage of your visitors may be converted to sales; resulting to your increase in earnings. 3. Brand Awareness  It is important to stay on the trend and be on top of the competition. When your website is on the first listing in Google, not only it creates more exposure to your site, it also makes people to trust on your site and assure the quality of your brand. This simply translates that your company is reputable. With higher ranking in Google, your website improves its credibility which makes visitors choose your website. 4. It is Cost-effective SEO is one of the marketing strategies that is cost-effective because it is aimed for a long- term success. Of course, you do not want to risk your money and investment regarding your marketing efforts. SEO is targeting internet users who are specifically looking for your products and services online. Through optimizing your keywords or other related terms, SEO will help your website rank high on search engines, which increases traffic with only a little cost compared to other strategies, and engaging more visitors and transforming them to be your new clients. SEO will give you growing opportunities for the success of your business. It will help you on achieving your business objectives and goals. Here, in the Philippines, Arrow Up Media is one of the best web design and development company who caters high-quality SEO service that will suit your business’ needs. So grab the chance and have your web design be incorporated with SEO because surely, your time, money, and effort will pay off. It’s best to have assistance and guidance of SEO experts to arrive at your desired outcomes.