IG Contents (repurposed from Podcast)
IG CAPTIONS: (TAKEN FROM PODCAST CONTENT)
1/ Don't Follow Everybody's formula...Build something that resonates with your heart
Don't fall into the pit that you've got to do all the things in your business and that you have to follow everybody's formula to make your business successful. Eliminate the non-essentials in your business. Figure out a way to market and monetize your business in a way that aligns with your heart. You have to genuinely love what you do. And that can be the case for every entrepreneur right from the start.
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2/ Connection with people, not a beautiful website will build your business
There are opportunities to connect with people in online communities. You can show up in online communities and become a partner along with the person that's doing the coaching to provide that done for your support on the back end if you're a virtual assistant. There are countless opportunities like this in other communities, it's seeing a need that's not being met and coming in and filling that need. You have to get out and connect with people and talk freely about what you know without holding anything back, that's what shows people that you know what you are talking about. You could just connect with people and make money. If you know how to connect with people, you can build a business even if you have no website and no social media. You do not need them to make money. Wait until the business could pay for you to hire somebody to build a beautiful website, don't make it your priority.
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3. Stripping Away the Non-essentials produce Creativity
You've got to look at everything but just's do what's essential and then bring people on to help you with that. The more you can strip away from your responsibilities, the more impact you have with your zone of genius. And the more you drill into that zone of genius, the more profit you will make. As an entrepreneur, our zone of genius is creativity. And when we strip away all of that other stuff we're able to produce out of that creativity. But when we're loaded with a lot of work, doing all the non-essential things, creativity is the first thing to go, right?
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4. Success is having a Goal and finding the shortest path of resistance to that Goal
As an entrepreneur, you have to have a goal and that goal is to make your business profitable and sustainable. Sometimes, people will look at your Instagram account and assume that you're not successful because you only have a few followers. It can also work the other way around, sometimes, the Instagram following can reach up to 30,000 followers. However, if the entrepreneur cannot monetize the project, then the goal would not have been realized. Eventually, it is not the social media presence that will determine the realization of the goal but how you monetized your business. Reach for your goal and try to find the shortest path of resistance to that goal. It means that If you could be profitable faster, then that profit would give you even more flexibility to just show up however you wanted to show up on social media.
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