Ma. Elah A. Mondelo

Social Media Management and Marketing Plan Ma. Elah A. Mondelo Type of Business: Online Bookkeeping and Services Location: Philippines Social Media Management Plan 1. Business Branding - Completed 2. Social Media Assessment and Planning a. Facebook Page - To be created b. Instagram - Completed c. Twitter - Completed d. LinkedIn - Completed e. YouTube - Optional 3. Keyword Research - Completed 4. Social Media Creation and Optimization a. Account Creation - For Completion b. General Information - To be Optimized c. Profile Picture/Logo - Completed d. Cover Photo - Completed e. Bio Information - To be Optimized f. Website - To be Created g. Header & Tagine - Completed h. Hashtags 5. Social Media Content and Creation > Content to be Posted Photos Videos 6. Social Media Content Management a. Post Frequency - Every other day b. Number of Post per Day - 1 to 2 times c. Checking/Replying Comments - Every 1 hour(s) d. Logo/Links 7. Social Media Interaction and Community Growth Management a. Interact with related groups/communities/pages b. Share relevant information about the services rendered c. Conduct Relevant surveys/polls 8. Interactions a. Public/Shareable b. Request for Feedback c. Experience/Service Ratings d. Generate Automated Greeting Messages 9. Insights > Account Creation Keyhole Hootsuite Twitter Counter Tweet Reach Social Media Marketing Plan 1. Identifying the Target Market a. Gender b. Age c. Community Group d. Geographical Location e. Defined Market Sectors 2. Creating A Marketing Plan a. Executive Summary b. Setting of Data Driven Goals c. Ideal Customer Profile Gender Age Location Income Short-term/Long term Business Goals Respective Sectors Primary use of Social Media d. Content Calendar i. Weekly Content ii. Best Time to Post - twice a week e. Research Competitors Division of Competitors Social Media Strategy Semiannual Growth Market Capital Marketing Tactics i. Blog/Content Marketing ii. Social Media Marketing iii. SEO Marketing SWOT Analysis Set of Accurate Key Baseline and Metrics Reporting Guidelines 3. Brand Awareness a. Custom Hashtags b. Display Ads c. Consistent Posting in All Accounts d. Collaborations and Partnerships e. Infographics 4. Promoting Products and Services a. Google Business Promotions b. Email Marketing c. Blog Post d. Client/Customer Reviews e. Social Media Posts/Ads 5. Marketing and Advertising a. Organic b. Paid 6. Networking Relevant Sites, Communities, Groups, and Pages 7. Monitoring and Evaluating Campaigns a. Creating Metrics b. Comparative Social Analytics Tools such as HubSpot, Keyhole c. Reports 8. Engagements a. Video and Email b. Survey and Polls c. Messenger Bots d. Calculation and Infographics 9. Insights a. Social Media Marketing Tools Keyword Planner Google Trends Hootsuite