Lyric Jensen

Jensen 1 Advertisement Engagement Based on statistical data regarding customer engagement, the type of advertisements used, and the balance found in-between the two, the most well-regarded advertisement types are native ads and interstitial ads, as well as banner ads, which provided mixed information. Using native and interstitial advertisements while implementing strategies such as remarketing and retargeting, dynamic creative optimization, and using the optimal size and format of the given ads, a website can obtain higher user engagement while balancing the number of ads shown on their website. In a study targetting ​22 news operations​, only three of them showed any significant level of targeting based on the interest of users and online behavior. In-House ads, or ads that sell or promote an organization's products, take up​ 21% of all the ads​ on the studied news websites. Although static banner ads are ​predicted to have little growth​, those are the ads commonly used on news organization’s websites. Banner ads that can be dismissed through a user action, garnered ​positive among users​ because of the sense of control they receive. Retargeting ads had ​mixed results​, but a large proportion of users claimed that these ads were useful and relevant. The ads that ​generated most positive​ comments were those which did not look like ads or “blended in” with content, which is called native advertisements. According to a​ study​, native advertisements scored 62% higher than display ads and 31% higher than social ads on being easy to understand, 60% higher than display ads and 14% higher than social ads on being informative, and 99% higher than display ads and 28% higher than social ads on being trustworthy. Native advertising is less intrusive and feels more curated to the reader, which results in ​higher CTRs​ and more tangible results. Native premium content drives 30% higher brand awareness compared to other ad formats. Brands and publishers on media sites such as Forbes, the New York Times, Huffington Jensen 2 Post, etc. have collaborated to develop content studios dedicated to creating sponsored content, which is a type of ​native advertising​. ​54% of news publishers​ offer native advertising on their platforms. According to ​Business Insider​, native ads (typically sold on a pay-per-click-basis) will account for 74 percent of all ad revenue by 2021. You can measure views, clicks and post-click engagement on a native ad, which allows you to analyze campaigns and conduct A/B testing to choose the best performer. Interstitial ads are advertisements that cover the whole display screen of a user, working best when they pop-up between transition points or when first entering the website. These ads can be of many different types, including text, image, and video, and more. ​22% of users​ look for the close button as soon as an interstitial ad appears on their screens, but 40% of users remember the ad and its offer, after experiencing interstitial ads, according to a study. Interstitial Ads are shown to have a high click-through rate. A user is not very likely to be able to avoid an interstitial ad with it covering their entire device screen, meaning it is a perfect place for publishers to show high CPM and rich media ads with a higher impact on users. According to a​ study​, the more different ad sizes a campaign uses, the better the performance. And using the top three display sizes had a CPM less than half of the campaigns using only the 300x250 unit. The wider banner ad units appear on landing pages, the better viewability the ad gains; this includes large rectangle (336*280) and medium rectangle (300*250) formats. The most popular ad sizes that account for 77% of all impressions are large triangle (336*280,) a medium triangle (300*250,) leaderboard (728*90,) skyscraper (120*60,) and a large mobile banner (320*100.) In a survey of ​500+ marketers, 53%​ reported using behavioral retargeting or remarketing on the desktop. Retargeted ads average a​ CTR 10x​ higher than display ads. ​30% of consumers Jensen 3 have a positive opinion of retargeted ads. The average click-through rate (CTR) for display ads is ​0.07%​, while the average CTR for retargeted ads is about ​0.7%​. D​ynamic creative optimization​ helps to improve the marketing experience by refreshing and adapting ads in real-time to increase user engagement. Different components within a banner adapt ​based on data​ such as user intent or past interactions, serving different ads to different audiences simultaneously, while using this optimization. One type of dynamic creative optimization is​ geo-targeting​, which uses location touchpoints to serve viewers with specific advertising. Another example is ​demographic campaigns​, which allow brands to use the first-person data they hold to create optimized ads, meaning the specific advertisement targets an individual demographic. This research was conducted using customer-generated reviews to get an idea of where the different types of advertisements fall in favor with the general public. By using statistical data from well-known articles and websites, the most prolific types of advertisements available were determined, as well as ways to optimize the user experience while interacting with them on any given website.