Lucio Klaus

Africa’s Finest Event Plug in Proposal Disclaimer The content presented here in this proposal remains the intellectual property of Africa Field Agents and hence should not and cannot be used in whole or part in the event that our presentation is not successful; by the client or third party working closely with the client without a prior written approval from Africa Field Agents. AFA Introduction Africa Field Agents [AFA] is anintegrated marketing company with all-round Marketing solutions along customer path to purchase. We help brands develop a strong connection with their clients that eventually builds a dedicated community. To achieve proper brand visibility, we assist our clients to create experiential market driven events,create consistent and creative brand communication, manage and market the social media community, plan and execute mass media marketing and to carry out various market research aspects.. We deliver sustained revenue growth, help you make more confident decisions, run more effective marketing campaigns and scale faster. Marke ting Design Digital We provide an intergrated marketing solution along the consumer path to purchase The Experiential Marketing Experts While experiential marketing includes everything from street teams to pop-up events to mobile tours to trade shows to music festivals (and beyond). It means more than just events. It requires seamless brand strategy, architecture, publicity, design, content development, technology, artistry and production all working together. This approach ensures that the experience we create will be only the starting point for a long-lasting connection between the consumer and your brand. BRITAM IMARIKA WALLET SALES PROMOTIONAL BRIEF Agency to come up with a plug in event proposal to drive sales and awareness for the Imarika wallet products namely. We propose doing this through a brand strategic selective approach that will target and engage our Target Audience (TA) through plugging in events or exhibitions that attract high traction from them. We will run a fun pre-hyped digital educational activation campaign leading up to the event and a so as to increase conversion, consumer recruitment and drive a positive brand equity for the entire Imarika wallet products. We also propose having highly interactive on-ground engaging mechanics to create a buzz and promote TA interaction with the product. To complement on our on ground efforts we propose to manage the social media pages across all platforms and coordinate the ATL print and media buying. BRITAM IMARIKA WALLET SALES PROMOTIONAL BRIEF Agency to come up with a plug in event proposal to drive sales and awareness for the Imarika wallet products namely. Objectives Creating awareness of the new Imarika Msafiri, Mradi and Wezesha wallet Britam investment products Creating an appreciation of all the new Britam Imarika Wallet investment products Change our TA’s perception of Insurance products from being complicated and deceptive to being fun, important, beneficial, straight forward and user friendly Targets To plug in or organize 4 Headline events in Nairobi (Q1 to Q4), regionalized sales activation drives across all the shopping malls, supermarkets and sponsor 12 mini events in Eldoret, Nakuru, Machakos, Mombasa, Kisumu and Nairobi for the first phase. Sales target: TBA Conversion rate (TBA)of the event attendees per event and activation. Key Deliverables Agency to lock events that have the right TA Agency to come up with the look and feel that ties into the theme. Agency to come up with exciting mechanics, challenges and activities for customer engagement and interaction. The Strategic Journey Opening new opportunities for consumption and interaction with the brand Through the Communication From: Any other Investment plan Lead with different digital savings options To: Quality lifestyle investment plan Grow brand affinity Increase brand affinity Why: to create iconic digital saving wallets for the ordinary mainstream Kenyan consumer. Our Target Audience We are targeting a larger target audience that likes to have fun and is adventurous in spirit and love planning in advance for different projects and social engagements. 18-35, both male and female Loves travelling, health conscious, religious, loves partying, loves side hustles and the good things in life. Students, interns, working class and families. Live in urban and peri-urban areas Social drinkers – they are always together events, meetings, social gatherings looking for a good time. They are constantly connected to their world and networks through their smart devices and television (phones, laptops, etc.) Average income – purchases are geared to what is most effective at an affordable price. Headline Events Q1 Q1 2020 events Q2 2020 events Our Partners