Lucio Klaus

Africa’s Finest Disclaimer The content presented here in this proposal remains the intellectual property of Africa Field Agents and hence should not and cannot be used in whole or part in the event that our presentation is not successful; by the client or third party working closely with the client without a prior written approval from Africa Field Agents. AFA Introduction Africa Field Agents [AFA] is an integrated marketing company with all-round Marketing solutions along customer path to purchase. We help brands develop a strong connection with their clients that eventually builds a dedicated community. To achieve proper brand visibility, we assist our clients to create experiential market driven events, create consistent and creative brand communication, manage and market the social media community, plan and execute mass media marketing and to carry out various market research aspects. Africa’sFinest Corporate Marketing Marketing messages for companies need to be creatively packaged to cover specific audiences and convey precise communication about your product. Your communication needs to be effective enough and consistent to remain in your consumer’s subconsciousness. A good marketing strategy will create awareness, make your potential clients to consider the product and finally make a decision to purchase it. The product quality should now be left to do the talk and generate loyalty and brand love. Marketing Strategy: For any successful brand and marketing campaign, Product, Price, Place and Promotion must be carefully considered during product design. AFA Marketers aim is to assist companies to tap into specific critical strategies that can’t be ignored in today’s market namely: • • • • Mass Media Marketing Experiential Marketing & Events Creative Communication Social Media Marketing AFA EXPERTISE What we do goes beyond design. We take care of all your creative, marketing and online requirements. Whether you are looking for a re-brand, an update / re-design to your website, SEO Team to boost your Google rankings or Fully blown Experiential marketing for your brand, AFA will be at hand to ensure that all marketing aspects are covered. This is what 360˚ marketing really is. AFA Events & Experiential Marketing Africa’sFinest ▪ Brand marketing & Activations ▪ Events Management & Execution ▪ Event Suppliers & Sponsorship ▪ Events Proposals ▪ Road Shows & Marketing Tours ▪ Workshops & Seminars Planning ▪ Trade Exhibitions ▪ Product Launches ▪ Product Sampling & Offers ▪ Promotional Staff Management EXPERIENTIAL CREATORS Creating a bang, that stops activities in the tracks for a moment to give your brand engagement and share of mind by creating engaging experiences and a closer bond with customers. Creative Studio “The world has changed, brands require creative content to connect to their consumers” Creativity to give your brand Character We make content that is original and unique to your brand. We help craft your brand’s voice, look and style. We use creativity to help you stand out and build your brand’s character. Creative format We create content in various formats, each designed to communicate with your audience. Graphic Design, Photography, Video, Content writing, Copywriting Hybrid formats e.g. GIFs, 360 images, 360 videos AFA Creative Graphics & Advertising Studio Africa’sFinest ▪ Logo Design & Rebranding ▪ Brand Rollout Design & Execution ▪ Indoor & Outdoor Media Adverts ▪ Shops, Counters & Office Design & Branding ▪ Menu, Catalogues, Brochures, Biz Cards Design ▪ Signages & Labels ▪ Marketing Communication & Proposals ▪ Social Media Graphics & Videos ▪ Videography & Photography ▪ Apparrel Design & Production ▪ Branded Packaging & Promotional Materials BRAND BUILDERS Branding is so much more than just a logo, an identity and set of guidelines. A brand identifies with its target audience, it creates a warmth and an emotional response that positions the brand in the heart of its customers. Its important therefore to work with experts to create an amazing Brand. It takes courage to be a Creative Designer… Challenging convention, questioning positioning and understanding the market place. Our design team are passionate about crafting beautiful identities and creating impactful marketing campaigns that disrupt, grab attention, but most importantly resonate with the target audience. Digital Marketing Content strategy AFA helps you design a content strategy that ensures your brand is highly visible, consistent thereby building trust and brand appeal. Caring content to build Connection The content we make is designed specifically for your client’s needs. We take time to understand your client base and then create content that appeals and connects to them. Africa’sFinest AFA Digital Marketing ▪ Creative news stories & Blogs ▪ Website Design & Content Management ▪ Social Media Content Creation ▪ Social Community Management ▪ Social Media Traffic Mobilization ▪ Influencer Programmes ▪ Digital & Social Media Campaigns ▪ Email & Bulk SMS Marketing DIGITAL INNOVATORS Our eye catching campaigns also come with solid strategy and target to maximise relevant reach, audience engagement. Digital touch points that connect with your audience by targeting those most likely to engage. Africa’sFinest Africa’s Finest Digital Marketing Presence Digital Branding Social media content Creation Campaign -Facebook -Instagram -Twitter -You Tube -Snap Chat -Linked In Africa’s Finest Instagram/ Facebook Look & Feel Your Logo Cover Image/ Video Branding C omp any Nam e Branded Creative Content Branded Creative Content Africa’s Finest Cover Image/ Video Branding Your Logo C omp any Nam e Africa’sFinest Your Your Logo Website Redesign... Your Logo Your Landing Page Your Logo Your Landing Page 1. Responsive Website that adapts to all devices. 2. Interactive website that engages the clientelle. 3. Website with a great user interface and user experience. 4. Pages with less load time. Your LandingPage Africa’sFinest AFA Consultancy ▪ Marketing Consultancy ▪ Market Research ▪ Media Planning & Buying ▪ Product Placement ▪ Press Day Management ▪ Public Relations ▪ Mystery Shopping ▪ Staff Training Africa’sFinest Market Research Marketing research is a systematic process of analyzing data collected into information so as to support marketing activities. Information is used to plan marketing activities, gauge the marketing environment and suppliers position. AFA will assist in a well co-ordinated market research and data analysis that answers all our clients questions. Mass Media Planning The process of bringing a product to market requires awareness creation which is created by mass media. Mass media planning is critical for any company in terms of message content, length, time slots and cost. Once awareness is created then we proceed to more location targeted advertisements like billboards, outdoor media, roadshows and social media. Platinum Package Ksh. 1 5 0 ,0 0 0 / Monthly Gold Package Ksh. 1 0 0 ,0 0 0 / Monthly Silver Package Ksh. 50,000/Monthly The platinum package is designed to your specific needs. We tailor make solutions with your business goals and budget in mind. Clients in this category are ready to invest in a suitable full blown marketing strategy for their brand. The gold package is ideal for businesses in need of a variety of content formats for use on several social media platforms. Companies in this category allocate a medium budget to jump start their marketing campaigns. Package is ideal for start-ups to medium sized businesses in need of quality content and low scale marketing activities on a low budget. ***Standard, Mid and High creative concepts **Standard & Mid creative concepts • • • • • • • • • • • Graphic design Photography Copywriting Video Teasers Hybrid Content Content Strategy SEO Marketing Training Over 10 social media platforms: Facebook, Instagram, Twitter YouTube, LinkedIn, Google Plus Email, Website Design, Blog • • • • • Creative Studio Services Digital Marketing Social Media Traffic Mobilization Marketing Consultancy & Guidance Experiential & Events Management • • • • • Graphic design Photography Copywriting Video Teasers Hybrid Content Six social media platforms: Facebook, Instagram, Twitter YouTube, LinkedIn, Google Plus • • • • *Standard creative concepts Graphic design Photography Copywriting Three social media platforms: Facebook Twitter Instagram • • • Creative Studio Services Digital Marketing Social Media Traffic Mobilization Creative Studio Services Digital Marketing Social Media Traffic Mobilization Marketing Consultancy & Guidance Retainer Rate Card Our Partner Brands THANK YOU Lets Break Boundaries Together Do you have any questions, feedback, proposals? We would love to hear from you. Our creative content experts will personally respond to your concerns. Drop us an email on:--Call us: - - africafieldagents