Lucio Klaus

The best way to firmly establish your brand, that everyone can’t stop talking about, is to meet them on their home territory. How do you do this? Show up at a music festival with a well-thought out marketing campaign and you could be well on your way to having an elusive “it” brand status. Our idea is to set up a stretch tent inside the beach festival. The tent will be air conditioned, a smart move to lure in a few hot and sweaty attendees to cool down. The tent will be bathed in light with the brand’s signature colour. The set up will be theatre themed with a truss set up that will be holding the LED screen. The screen will be streaming live festival images as well as project videos of client products on offer. Vip lounges and a counter with 10 BA’s of which 5 shall be selling products and communicating product knowledge respectively to consumers. As added value we shall have the DJ and MC doing call-outs and brand mentions and what is on offer each day. KSh 3.3M, FESTIVAL SCHEDULE FESTIVAL SCHEDULE