Lucio Klaus

1 Disclaimer Market Dimension Ltd retains the rights to all material contained in this presentation and in any presentation made in competition with, or in isolation from any other agency, in the event of our presentation being unsuccessful; no part of any proposal submitted may be used by any third party or the client without prior written approval from Market Dimension Ltd. 2 Why do we hold events? Why spend hours and money to organize? It’s all about the people who attend the events. The information and the impression they leave the venue with, the experience and emotional connection of the event. About The Hang 3 The hang is about people coming together to learn and spend time and experience fun and interactive activities . These activities are: Music concerts Parties Gym and Fitness activities Culinary activities Fashion Viewing parties for a sport e.g Formula One (F1),Tennis, Golf Dances Inter School competitions Inflatable hurdles Kids and bikes Swimming Targe Audience t We are looking at teenagers, young adults who perhaps live and depend on their parents or guardians. Young adults who have just landed their first job and are excited, adventurous and eager to explore. High school students College and universities students Adults who are looking for employment 4 Purpose the event 5 Nurture Build Young Talent Team Relationships Career Entertain growth the group Where and How This will depend with each installation. Every event’s activities will determine where to hold the event. Themes and taglines will be determined by the events activities and location. Some themes are ideally suited to certain styles of venues. 6 “ 7 Rationale Swimming is an emerging competitive sport in the region attracting various age groups whose main drive is to join the prestigious national team to represent the country in various swimming competitions regionally and ultimately every swimmers dream to join the national Olympic team. We propose to have The Inaugural Hang Movement with a Swimming Gala which will be geared to attract the 13-23 year old categories with various competitive swimming activities/games for both individuals and groups which will measure their endurance, team work, skill level and competence in the sport. ● Venue Propositions: Nyayo National Stadium/Safari Park/YMCA ● Date: TBC 2018 Time: 9:00am - 5:30pm ● Categories: 13-15 I 16-18 I 19-20 I 21-23 8 Planning The event will be published and pushed online using the various social media tabs owned by the agency. It will also ride on popular social feeds that offer an attraction to the target audience. We propose to have build up zonal swimming competitions to filter out the favorites in each category per institutions who will be placed on set competing pools which will be further filtered through group knockouts, quarters, semis and finals where we shall have the best team/individuals competing for the coveted titles, prizes and various awards based on the swimming categories won. ● 1st Prize: Kes 100,000, Gold Medal, Certificate and branded swimming kit ● 2nd Prize: Kes 50,000, Silver Medal, Certificate and branded swimming kit ● 3rd Prize: Kes 30,000, Bronze Medal, Certificate and branded swimming kit 9 All participants to get a participation Certificate and team recognition 10