Lovely Rose De Guzman

WordPress Post versus Page: Which is Better for SEO? If you want to take your current business to the next level, all you need to do is to establish a brand online. To do that, you may sign up for different social media platforms like Facebook, Instagram, Linkedin, or Twitter and create a page for your business. As you might observe, practically all businesses today have resorted to social media marketing to promote their products and services. Advertising your products online is advantageous for you because it gives you a chance to gain more clients to help your business grow. If you really want to maximize your online presence, creating a website for your business makes all the difference. You can create a website using any website builder of your choosing, but I highly recommend WordPress especially for a beginner because it is the easiest platform to start with and it’s flexible enough to suit everyone from small business owners and freelancers to creative artists and bloggers. Once you have your website up and running, you’ll have an opportunity to build your credibility and increase your sales if it ranks high on the search engines. Search engine optimization is critical in every website, which is why you need to know what can make your website stand out from the rest. WordPress Post versus Pages If you take a look at your WordPress dashboard, you can see on the left panel a tab for Pages and another tab for Posts. These are the two types of content in WordPress. If you are a beginner, you’re probably not aware of the differences between the two. Here are some of the distinctions: 1. Post is dynamic while page is static. WordPress posts are used for dynamic content. This means you constantly add content when you publish a new story, news article, review or show the latest photographs you took. You can post as many articles on your dashboard as you want and there is no limit as to the number of posts you can create. On the other hand, WordPress pages are intended for static content. These are the things that you write once and rarely change. A great example would be “About me”, “Contact Us”, “Advertise”, “Legal” and similar pages. 2. Posts are displayed in reverse chronological order while the pages are not. Newer posts are seen at the top of the list. The exceptions are sticky posts which stay on top of the posts list no matter when they were published. Pages, on the other hand, are arranged according to the importance of content. Users navigate to pages via a link on your website, usually located in the top or side navigation 3. Post is timely while page is timeless WordPress posts have an official publish date and are displayed by date on a blog page. Also, posts are timely because they are syndicated through RSS feeds (Rich Site Summary; also known as RDF Site Summary and often called Really Simple Syndication). RSS feed only shows your site’s latest posts; it does not include pages. When your readers subscribe to your posts, they will automatically receive your latest content in their smartphones without the need to manually visit your site. Pages are timeless because time and date are not displayed on the static content, although WordPress keeps the time and date of published pages. While a news post may get old even a few days after you publish it, your pages, such as your “Contact” or “About Us” will be the same no matter the time and date. 4. Posts can be categorized while pages are organized hierarchically Posts are said to be “perishable” or harder to find after some time, so WordPress lets you group them into categories and tags.These categories and tags help you organize your posts and make it easier for readers to find the content they’re interested in. For example, in my site’s blog page, you can find the categories listed as “Work at Home”, “Motherhood” and “Money Matters”. If you are looking for helpful tips on how to earn income as a stay-at-home mom, or on how to start your own Photography or Fashion blog, you can find those articles under the “Work at Home” category. Pages, on the other hand, cannot use categories or tags. Instead, they’re organized hierarchically. This means within the parent page are subpages that you can navigate for other information that are relevant to the parent page. For example, if you were about to create an “About us” parent page, you can nest several other pages that will contain information about each member of your team. Nesting pages will help you, readers, and search engines as well. 5. Posts can be shared on social media platforms while pages are not ideal for sharing Because posts are of dynamic content, they are accessible from various sources and they can be shared on Facebook, Twitter and LinkedIn, and other social media platforms. Also posts welcome comments and discussion. Pages, on the other hand, being of static content, are not ideally shared on social media. 6. Posts usually have a public author while pages don’t have In your back-end WordPress dashboard, you’ll see an author for both posts and pages. But on the public part of your site, most themes only show an author for posts. Users can also click on the post author to browse a list of all that author’s posts. Pages, on the other hand, don’t list a public authors. 7. Posts have custom formats while pages only sometimes have templates The newer version of WordPress posts have a feature called Post Formats. These make it easy to style your post differently depending on the type of content. These formats could be in the form of videos, gallery, and quotes, to name a few. On the other hand, pages do not have these formats, but they can have custom templates. If a theme comes with one, you can select a template from the Attributes menu and completely change the look of that particular page. Custom templates let you apply different layouts to different pages. It is possible to reorder pages by assigning numbers to them. This feature is good for websites that use sections. Usually, each page would represent one part of the site, and you could move them up and down by rearranging pages. 8. Posts are designed for blogs while pages for websites in general In my article about blog versus website, you can have a clear picture of the differences between the two. Blog content are often called blog posts, while website’s content often refer to pages. WordPress Post for SEO A WordPress post can be SEO-friendly because of the freshness of its content. Once you have published a Post, it’s linked within categories, tags, archives, “recent posts”, and other multiple-post page. This gives your website a chance for better search engine rankings. However, a post phases out of the Google index quickly if it doesn’t remain relevant and if it doesn’t attract traffic and links anymore. That is why it is important to write a catchy,up-to-date, and relevant posts in order to optimize your website properly. Website Pages for SEO Pages have better internal linking and tend to be about topics that remain an important part of your business. If it contains relevant keywords across body content, page titles, or headers, they have the ability to rank better in the long run. That is why it’s wise to put your most important content on pages, if you want to improve your search engine rankings. Truth be told, there’s no need to debate as to which of the two will give you a better SEO. There are many different things that you will need in order to optimize a website properly, hence, it does not really matter if you use posts or pages. Remember that both pages and posts can make your site SEO friendly. Your best bet for SEO success is to keep up-to-date with the latest trends in keyword research and create more content. With both pages and posts, it’s vital to do your keyword research, focus on your target audience and how you can meet their needs. You need to consider the aim of your content, what your competitors are doing and who is using the same keywords as you. Don’t forget to optimise your headers and titles too. It is important to add things to your WordPress installation like themes and plugins. Combine that with the various extra SEO tools that can be used and we are faced with quite a complicated task. Your key to SEO success lies with both pages and posts. Search engines don’t mind which you use. It’s what you do with your pages and posts that counts. Pages and blog posts can perform as well as each other if you play your cards right.