Loreen Temesi

. Loreen Temesi Portfolio Name: Loreen Temesi Role: Digital Marketer & Social Media Manager Organization: Invest & Grow SACCO (IG SACCO) Period: 2019 – 2025 LinkedIn: linkedin.com/in/loreentemesi Professional Summary Customer-centric digital marketing and communications professional with 5+ years of experience at Invest & Grow SACCO, combining strategy, content, PR, and customer experience leadership. Proven success in driving measurable growth, including 27% membership growth, expanding social media communities from 3,000 to 18,000 followers, and securing 30+ earned media features through story-led PR. Strong background in stakeholder engagement, campaign management, analytics, and team leadership. Core Competencies           Digital Marketing Strategy & Campaign Planning Social Media Management (Facebook, Instagram, LinkedIn, X, WhatsApp) Content Creation, Copywriting & Storytelling Graphic Design (Canva, Adobe Express) PR, Media Relations & Brand Management Community Engagement & Customer Advocacy Email & SMS Marketing Analytics, Reporting & Insights (Google Analytics, Meta Business Suite, Power BI) CRM & CX Operations (Zoho CRM, 3CX Call Centre) Hubspot. Key Responsibilities at Invest & Grow SACCO     Defined and executed omnichannel digital marketing strategies (social, email, SEO, SMS) aligned with membership growth and product adoption goals. Managed all official social media platforms, maintaining consistent brand voice, visual identity, and compliance standards. Created high-impact content, including campaign creatives, posters, short videos, captions, blogs, and announcements using Canva and Adobe Express. Led online community management, responding to member inquiries and feedback, and supporting customer experience KPIs.     Drafted press releases, thought-leadership content, and executive communications; coordinated media interviews and coverage. Supported digital promotion and live coverage of SACCO events, trainings, and outreach programs. Managed Zoho CRM pipelines, supported ticketing workflows, and collaborated with call-centre teams to improve first-contact resolution. Tracked and reported performance using analytics dashboards and monthly insight reports to management. Selected Campaigns & Achievements Membership Growth & Acquisition   Contributed to a 27% increase in SACCO membership through targeted digital acquisition funnels and regional outreach campaigns. Onboarded 500+ new members during early sales and marketing activations. Social Media Growth & Engagement   Grew IG SACCO’s social media audience from 3,000 to over 14,000 followers within three years through consistent content, campaigns, and engagement. Improved engagement rates through member education content, testimonials, and timely product promotions. PR, Brand Visibility & Trust   Secured 30+ organic media features across digital publications, radio, and TV by pitching story-led content and executive thought leadership. Strengthened brand credibility through clear, compliant, and human-centered messaging. Event Promotion & Coverage   Led digital promotion for member trainings and outreach events with attendance exceeding 10,000 members. Managed pre-event awareness, reminders, live updates, and post-event highlights. Tools & Platforms    Design: Canva, Adobe Express Social Media & Scheduling: Facebook, Instagram, LinkedIn, X, WhatsApp, Hootsuite CRM & CX: Zoho CRM, Zoho Desk, 3CX Phone System    Analytics & Reporting: Google Analytics, Meta Business Suite, Power BI Email & Communications: Mailchimp, SMS platforms Collaboration & Storage: Google Drive, Dropbox, MS Office 365 Work Samples (Available Upon Request)     Social media campaign posters and creatives Promotional captions and content calendars Event promotion materials Member engagement and announcement posts Professional Philosophy I believe effective digital marketing is about more than visibility; it is about building relationships, trust, and clarity. My work is guided by integrity, consistency, and a strong understanding of audience needs, ensuring every message delivers value while supporting organizational goals.