.
Loreen Temesi Portfolio
Name: Loreen Temesi
Role: Digital Marketer & Social Media Manager
Organization: Invest & Grow SACCO (IG SACCO)
Period: 2019 – 2025
LinkedIn: linkedin.com/in/loreentemesi
Professional Summary
Customer-centric digital marketing and communications professional with 5+ years of
experience at Invest & Grow SACCO, combining strategy, content, PR, and customer experience
leadership. Proven success in driving measurable growth, including 27% membership growth,
expanding social media communities from 3,000 to 18,000 followers, and securing 30+ earned
media features through story-led PR. Strong background in stakeholder engagement, campaign
management, analytics, and team leadership.
Core Competencies
Digital Marketing Strategy & Campaign Planning
Social Media Management (Facebook, Instagram, LinkedIn, X, WhatsApp)
Content Creation, Copywriting & Storytelling
Graphic Design (Canva, Adobe Express)
PR, Media Relations & Brand Management
Community Engagement & Customer Advocacy
Email & SMS Marketing
Analytics, Reporting & Insights (Google Analytics, Meta Business Suite, Power BI)
CRM & CX Operations (Zoho CRM, 3CX Call Centre)
Hubspot.
Key Responsibilities at Invest & Grow SACCO
Defined and executed omnichannel digital marketing strategies (social, email, SEO,
SMS) aligned with membership growth and product adoption goals.
Managed all official social media platforms, maintaining consistent brand voice, visual
identity, and compliance standards.
Created high-impact content, including campaign creatives, posters, short videos,
captions, blogs, and announcements using Canva and Adobe Express.
Led online community management, responding to member inquiries and feedback, and
supporting customer experience KPIs.
Drafted press releases, thought-leadership content, and executive communications;
coordinated media interviews and coverage.
Supported digital promotion and live coverage of SACCO events, trainings, and outreach
programs.
Managed Zoho CRM pipelines, supported ticketing workflows, and collaborated with
call-centre teams to improve first-contact resolution.
Tracked and reported performance using analytics dashboards and monthly insight
reports to management.
Selected Campaigns & Achievements
Membership Growth & Acquisition
Contributed to a 27% increase in SACCO membership through targeted digital
acquisition funnels and regional outreach campaigns.
Onboarded 500+ new members during early sales and marketing activations.
Social Media Growth & Engagement
Grew IG SACCO’s social media audience from 3,000 to over 14,000 followers within
three years through consistent content, campaigns, and engagement.
Improved engagement rates through member education content, testimonials, and timely
product promotions.
PR, Brand Visibility & Trust
Secured 30+ organic media features across digital publications, radio, and TV by pitching
story-led content and executive thought leadership.
Strengthened brand credibility through clear, compliant, and human-centered messaging.
Event Promotion & Coverage
Led digital promotion for member trainings and outreach events with attendance
exceeding 10,000 members.
Managed pre-event awareness, reminders, live updates, and post-event highlights.
Tools & Platforms
Design: Canva, Adobe Express
Social Media & Scheduling: Facebook, Instagram, LinkedIn, X, WhatsApp, Hootsuite
CRM & CX: Zoho CRM, Zoho Desk, 3CX Phone System
Analytics & Reporting: Google Analytics, Meta Business Suite, Power BI
Email & Communications: Mailchimp, SMS platforms
Collaboration & Storage: Google Drive, Dropbox, MS Office 365
Work Samples (Available Upon Request)
Social media campaign posters and creatives
Promotional captions and content calendars
Event promotion materials
Member engagement and announcement posts
Professional Philosophy
I believe effective digital marketing is about more than visibility; it is about building
relationships, trust, and clarity. My work is guided by integrity, consistency, and a strong
understanding of audience needs, ensuring every message delivers value while supporting
organizational goals.