Leesa Morris

04/06/2024, 14:34 Lead Nurturing Email — Leesa Morris, Freelance Copywriter Leesa Morris, Freelance Copywriter Home Services Portfolio About Get in Touch Your Results Are In! Hey [first name], Knowledge is power. It means informed choices, striking results, and no more wasted time or money. And we’re ready to hand you that power, by telling you your unique skin type. But before we do the big reveal, let’s take a minute to think about why the knowledge you now have at your fingertips is so potent. Because You Wouldn’t Put Bleach on Silk Silk is a delicate and sensitive fabric. So you treat it with care. You don’t just go throwing any old detergent on it, and you certainly wouldn’t treat it with something potentially abrasive. It’s the same with your skin. Glycolic acid is a wonder drug for many skin types. But use the wrong concentration on sensitive skin? Get ready for irritation and flakiness. Using a non water based moisteriser on oily skin? That’s just going to slide straight off. Along with your make up. Using the wrong retinol product on dry skin? Ouch. Best case scenario, you’ve wasted your time and money. Worst case scenario, you’ve done actual damage to your complexion. Your Personalised Report But you, my friend, needn’t worry about this any longer! After careful analysis of your quiz answers, we’ve put together a personalised report that tells you everything you need to know about your skin type. https://www.leesamorris.co.uk/portfolio/lead-nurturing-email 1/2 04/06/2024, 14:34 Lead Nurturing Email — Leesa Morris, Freelance Copywriter We’ve even thrown in some personalised product recommendations. Because we’re helpful like that. Get my personalised report. So, say goodbye to wasted time, money, and dull, lifeless skin. And hello to skincare that revives and refreshes. Until next time, [insert name] x *Writing sample. Not commissioned Audiobook Service Landing Page (direct response) Headlines, Hooks and Content Buckets Leesa Morris, Freelance Copywriter High Wycombe, Buckinghamshire HP13- Copyright © 2024 Leesa Morris https://www.leesamorris.co.uk/portfolio/lead-nurturing-email 2/2