A blog post for an influencer marketing app
7 REASONS TO INCLUDE INFLUENCER
MARKETING IN YOUR MARKETING MIX
In a previous blog post we’ve talked about reasons to work with micro-influencers, today we are
presenting you the benefits in a very transparent manner. As we mentioned, influencer marketing is an
important key for any marketing department of a brand, taking into consideration consumers’ online
behavior, the pandemic reality and, the marketing trends of recent years. So, in the marketing strategies
of brands, there is also this direction, or at least it should exist.
Here’s why. Find below 7 strong reasons to take into consideration a partnership with a micro-influencer:
1. MICRO-INFLUENCERS ARE HYPERLOCAL
One big reason to create a partnership with a micro-influencer is that they usually are having a
concentrated audience – either they are concentrated to a geographical area (city, county or,
region), or a specific niche category (coffee lovers, art enthusiasts or travelholics). FameUP app is
using the geo-location in the whole process so a step in your research can be considered done.
2. GREAT ENGAGEMENT / HIGH ROI
The trust of their followers that they have is a huge asset, thus the engagement rate is high and
the cost is low. And that is a detail that you should closer. Because this makes the micro-
influencers in your niche/industry ROI positive and this is the most basic reason to bring them into
your marketing mix.
3. AUDIENCE INSIGHTS
One of the most important tips we can give you is to align your goals with those of the person you
will be working with. They know their audience very well, being grown naturally (organically) most
of the time, they have discussions both in comments and in private with them. Give the microinfluencer a seat at the table you will work with and you will be won.
4. IMPROVED PRODUCT(S)
Such a partnership will also increase the trust rate that your brand receives. Simply, ask them their
honest opinion and use their feedback on your product development. The range of tasks they can
receive from you is so diverse that you can use them as testers, that those who "educate" your
target can simply become ambassadors in the true sense of the word.
5. COLLABORATIVE AND CREATIVE PARTNERSHIPS
One of the best benefits of these types of professional relationships is the creativity part. These
micro-influencers pay high attention to your product, the relationship you have but also the
process of promoting them. Think of them as creative directors who do this starting from a brief
sent by you and the result can be wordless. Also, from the discussions we had with those who are
already present on FameUp, we found out a very important aspect regarding the communication
between the brand and the influencer. This is often flawless, and this is something to be desired
in any partnership.
6. BRAND AMBASSADORSHIP
Maybe some of the micro-influencers you will end up working with are already fans of your
product/service, some may become after discovering it through you. But what is the coolest thing
about this whole thing? The fact that they can fall in love with your product and become brand
ambassadors in the future, without any effort on your part in this regard.
7. THEIR GROWTH = YOUR GROWTH
As mentioned at another point above, these mid-tier influencers have a higher engagement rate
as compared to top-tier influencers. A collaboration with them will help your brand to increase its
exposure to a niche that your brand may find difficult to reach. These partnerships are based on
win-win situations, they grow, your brand grows.
To sum up, Forbes has made an eye-catching video that highlights the power of micro-influencers, take 5
minutes of your time and watch this video. Believe us, it's worth it!
Therefore, these kinds of partnerships not only provide strong and engaging content but will increase
brand awareness for your brand, hence driving sales.
Are you ready to include influencer marketing in your marketing mix?
Join FameUP!
📷: pexels.com