Lauren Gouws

Mamanova Fitness Website Copy Tone: Happy. Motivational. Emotive. Inspiring. Fun. Positive. [Landing Page] Because Mamas Are BEASTS at Everything The dictionary defines “Beast” as “an animal, especially a large or dangerous four-footed one.” But we don’t think that’s a bad thing. Yes, you’re an animal – you have killer instincts and endless energy to do it all. You’re dangerous – just ask anyone who ever attempts to mess with your kid. And, well, you might not have four feet, but it sure as hell feels like you do with all the running around and juggling-of-a-thousand-tasks-a-day. Yes, you’re a beast - and Mamanova helps you unleash the mama-monster within. Fitness – Simplified If you’re like 1000s of other working moms around the world, you’ll know how hard it is to balance everything. Life feels like an ongoing juggling act, between work, raising kids, and somehow finding time for a shower at the end of the day. Whether you’re 21 or 51, motherhood doesn’t get any easier with age – and neither does finding time or energy for exercise. Mamanova exists for one simple reason: To kit you out with the mother of all workout attire so you can slay every day. With Mamanova, you’re the beauty AND the beast - training like the latter and living like the prior. Page 1 of 3 Mamanova has it all – t-shirts, tanks, and hoodies, each of which reflects your inner-beast and outer-beauty. All of the above is available in all sizes and colors, with something for every shape and personality. We also have plans of expanding our range in the near-future, with an upcoming collection of fitness gear that’ll transform you from hot mess to hot mama lion. Made By Beasts, For Beasts Each motivational workout outfit for moms is carefully engineered using the highest quality materials for your comfort and temperature regulation. Our tees, tanks, and hoodies keep you cool from the start to the end of every workout, so you can count reps with confidence. Stylish designs with quotes you can resonate with will keep you inspired, make you giggle, and give you a reason to ditch the duvet and suit up to sweat in the morning. A little motivation can go a long way, and Mamanova is here to prove it. About Mamanova Mamanova is owned and operated by a mom just like you – a mama who is the ultimate mother but won’t let parenthood stop her from getting (and staying) fitter than a butcher’s dog. She knows how tough it is to do it all, and still keep your hair and makeup in place. If you, like our founder, feel like a not-so-hot mess, you’re definitely not alone. That’s why Mamanova is here, to empower you with all you need to prioritize health, home life, and fitness, even when the cards (and everything else) are stacked against you. We want to empower and inspire you to be yourself, with workout apparel that works just as hard as you do whether you’re jogging down the road or sweating with Kayla. Join The Crew Drop your name and email below to join our community and global family of fit moms who slay every day. Name: __________ Email Address: __________ (516 words) Page 2 of 3 [Category Descriptions x 3] T-Shirts One look in the mirror with your stylish Mamanova tee, and you’ll be reminded of exactly what you’re doing and why. Well, the text will be backwards in the mirror…but you get the point. We are workin’ moms just like you, and we understand the hustle and grind to survive and keep the family happy. This eclectic collection of comfortable t-shirts has something for every kind of mama, with wisely-selected words to keep your motivation and energy high. Each tee in this Mamanova collection is carefully constructed using the highest quality fabrics. Stay cool and comfortable while you sweat and grind, knowing Mamanova has your back. Literally. (108 words) Hoodies Summer bodies are built in winter – but finding the motivation to hit the gym when your duvet is luring you in…is hard. Thankfully, one look at your new Mamanova hoodie, and you’ll find all the motivation you need to kick the duvet to the curb (well, the floor) and start counting those reps like a beast. Get in shape with the wise words you need to stay inspired, with high-quality hoodies built to last for years to come. Explore our exciting collection of motivational hoodies for moms, suit up, and get set to slay. Order now while stocks last. (100 words) Tanks No muscle is built without hustle. Get your grind on with Mamanova’s gorgeous collection of trendy tank tops designed exclusively by moms, for moms. High-quality fabric engineering keeps you cool and comfortable during every sweat session, with screen-printed words that keep you inspired throughout every painful rep. But you’re strong enough to make it through this workout, mama, and you’re strong enough to slay this thing called life like the beautiful beast you are. Shop the collection now to find the tank top you resonate with the most. With a 30-day money-back guarantee, there’s nothing to lose – except fear. Let’s do this! (103 words) Total Word Count: 827 Page 3 of 3