Kumar Gaurav

Case Study - 1 Client : Automobile Ecosystem Introduction One of the World’s largest Car wash chains was seeking technology solutions for digital engagement of users via frictionless user experiences at their global sites. Problem Statement Present in 14 countries and thousands of locations, the World’s largest Car Was group was looking to increase frictionless digital customer experience. Solution Delivered The initial phase of research included a deep understanding of the physical ecosystem within the car was segment, cultural diversity across countries, brand conflicts (for owned brands) within the same geographical locations and consumer behavior. A framework that included physical to digital interlinks was suggested across the group with micro financial models to assess a virtuous cycle to implement digital engagement points, data generation and loyalty systems to encourage existing consumers to adopt digital assets of the Brand, thus moving in the direction of consumer loyalty via mobile technology progress. Case Study - 2 Client : Beauty Retail Introduction A leading Global Luxury beauty brand was exploring personalization for products and tasked us with defining Personalization (Tech) in Beauty and capturing the opportunity matrix available in the market Problem Statement Building a competitive edge through an enhanced and never before explored user experience framework was the aim of the client. Solution Delivered Deep curation was carried out to define personalization for the Beauty industry across technology and service. Understanding the technology present in the market, studying competitors, analyzing start-ups within the beauty retail solutions industry and creating a framework to capture a complete understanding of personalization implementation was carried out. We worked with beauty industry experts across the Globe to get first-hand experience driven understanding of the market. The final outcome was the creation of a personalization matrix, capturing 26 forms of personalization over 5 verticals of interaction and across 250+ companies analyzed. This empowered the client to plan a deep personalization strategy to be implemented over a decade. Case Study - 3 Client : Beauty Retail Introduction A popular beauty retailer was looking to enhance its social commerce platform to better engage with its community and enable members to create content and participate in interactive shopping. Problem Statement The beauty retailer was facing challenges with their current social commerce platform, which limited their ability to engage with their community and provide interactive shopping experiences. The platform did not align with the retailer's goals. The retailer needed a solution that would allow its members to create content and participate in interactive shopping, while also being cost-effective and easy to integrate with their existing architecture. Solution Delivered To address the challenges faced by the beauty retailer, we conducted a thorough analysis of their existing platform and requirements. We then curated a list of potential alternatives, taking into account their budget, features, and ease of integration. After careful evaluation, we recommended the best social commerce platform for their needs, which provided advanced community features and enabled interactive shopping experiences. Case Study - 4 Client : Gas station & Convenience stores Introduction A former Fortune 100 company with over 15000 convenience stores and gas station wanted to minimize the number of hand touches in a transaction thus providing customer with frictionless experiences. Problem Statement The COVID-19 pandemic created a need for businesses to adapt and minimize the risk of spreading germs, especially in situations where physical contact cannot be avoided, such as fuel pumping at gas stations. To address this issue, a global convenience store/gas network was exploring ways to improve the fuel pumping experience and reduce physical contact. Solution Delivered To address the need to minimize physical contact and provide a safer and more convenient payment process for customers, a global convenience store/gas network was suggested with a new system that leverages mobile technology and license plate recognition. The system works by first identifying the car's license plate as it approaches the fuel pump. Once identified, the system sends a notification to the driver's mobile phone, which can be used to authorize the transaction and verify payment, all while the driver remains in their car. In addition to the payment process, the system also provides an opportunity for customers to browse and choose curbside snacks from the gas station, further minimizing physical contact and reducing the need to enter the store. Alternatives to above LPR solution were also suggested as a part of the follow-up, this includes Bluetooth, Data Over Sound and UWB wave technologies.