Kuldeep Thakur

GOOGLE ADS CASE STUDY SPARK FITNESS https://www.sparksfitness.net/ C O N TACT U S : KULDEEP THAKUR - Prepared by:- www.clickpeddles.com BUSINESS OVERVIEW WHAT SPARK FITNESS OFFERS? Spark Fitness sell health and fitness related equipements and accessories. Such as Dumbells, Ropes, Yoga mats, Rods, Treadmills, Cardio machines, Bumper, Commercial cardio and Strength machines & Olympic Weight Plates etc. Also provides, assemble and installation services within 200 miles of their physical location. CLIENT REQUIREMENTS & GOALS Completely set up for Google Search, Display ad & Shopping Ad campaign including set up product feed for all products, Also, need to set up Merchant Center Store, set up Shopping Ads, bids/budgets to get Sales. Project goals : Initially the goal was to successfully setup the shopping ads and to optimize the campaign to get sales at lower cost. Our short term goal was to get first sale and then to scale up the sale with effective cost per click and cost per purchase. OUR PLAN We first setup the Shopping Campaign because they're the small, squareish image ads that appear at the top of the Google Search pages, sometimes under the premium ads on the left, other times in the upper-right-hand corner. These images draw the eye and attract a disproportionate share of clicks. E-commerce stores that run adwords Shopping Ad campaigns often bring in their highest ROI through these simple ads. With this, we have done effective keywords research, written competitive ad copies in variations, created ad extensions, find out negative keywords and complete the set up. Also, designed Display ad banners and setup standard and responsive display ads by targeting intent based audience and topics. Finally, created and installed the Google conversion tracking codes to track the multiple goals as per business demand. ACHIEVEMENT OVERVIEW We have analyzed the performance of existing campaigns and then started from the scratch on the last week of February and achieved the stats above . Although, it took a lot of optimization work and analysis. We kept our optimization and covered all the aspects of possibility to grab the customers. In further slides you will see the break down steps that how we were able to achieve this milestone. As a result we achieved a conversion rate of more than 7% and cost per conversion at $63.04 PERFORMANCE OF CAMPAIGNS PERFORMANCE OF ADS PERFORMANCE OF YOUTUBE CAMPAIGNS PERFORMANCE OF DEVICE CONCLUSION & FUTURE PLANS The project is still with us and we are making more strategy to grab the customers who visited us but left without buying anything. We are planning to run ALPHA - CAMPAIGN and Dynamic Remarketing Campaign. It will help us to get more sales from people already visited us. Also, We are planning to try more Marketing Platforms. We already have suggested the client about it and discussing further to kick-start with other platforms as well. We will take this project to below given platforms. k n k a n h a T h T ! u ! o u y yo