Krystl Densmore

Email 1 Purpose: Reengagement, information Secondary Purpose: Sale Subject Line: Honor Among Hogs Meta: 125 years worth of flavor, family, and tradition OR Subject Line: From the South, Straight to Your Mouth Meta: Get a taste of greatness… Hi [Contact First Name], I know, it’s been a while, and we’ve sure missed you. But, we’ve been busy with our smokers, and… We’ve got big news! Our co-founder and Hall of Fame Pitmaster, Ed Mitchell has teamed up with his son, Ryan, and lovingly created a cookbook that deserves top spot on your shelves. We all know Ed has been paramount in the perfections that are our BBQ rubs and sauces, and now he has taken that same passion and tradition and graced the world with page after page of recipes that will transport you to a North Carolina family cookout. Ed grew up in Wilson, North Carolina eating local, natural foods that were prepared with care and an inherent skill that many contemporary chefs can only dream of. Ed’s family had been roasting whole hogs in the traditional North Carolina way for generations, while simultaneously crafting delicious sides and snacks —like the silver dollar corn cakes featured in the book— the perfect accompaniments to the flawlessly smoked pork coming off the pit. Although the smoke from the fires of his forebears ran through his veins, Ed never thought he would take on the barbeque tradition. He went off to college, Vietnam, and even worked for Ford Motors as he made his way in the world. Fate had plans, though, and after the loss of his father, Ed came home to help his mother with the family grocery store. Then, everything changed… When Ed’s father got sick, Ed cooked up a whole hog to help comfort his mother…and it turned into a barbeque legacy. From that day on, people were lining up to get a taste of what Ed Mitchell was cooking. He has opened restaurants, taught Anthony Bourdain and Michael Pollan how to smoke, and helped bring whole-food, authentic sauces and rubs to home cooks across the nation. Now, you can get a taste of the love, magic, and decades of barbeque greatness…from your very own kitchen (or pit, if you’re going all in). Barbeque is more than a collection of recipes, it is an homage to the Mitchell family history, to North Carolina, the farmers, the hogs, and the coals. It will transport you, and give you a glimpse into a bygone world. And once you’ve had a taste, you’ll never be the same. Order your copy today. Happy, healthy eating, to you and yours. -The True Made Team P.S. Tag @truemadefoods, showing off your best Barbeque recipes for a chance to win a free gift! Email 2 Purpose: Re-engagement, nurture Secondary Purpose: Sale Subject Line: Sit Down for a Bite of History Meta: You owe it to your mouth Hey there, [Contact First Name], Have you ever noticed how just one whiff of one of your favorite meals can transport you to a special memory, a place in time that will forever live on in your heart? Like mom’s chicken soup on a sick day (even if it was Campbell’s) or the sweet smell of your favorite birthday cake waiting to be frosted. What about the smell of wood burning? Does it remind you of campfire s’mores, hot dogs roasting on a stick? Or maybe, if you’re like our good friend and industry legend Ed Mitchell, it reminds you of slow cooking, family, and generations of tradition. If you want a taste of what I’m talking about, look no further than Ed and his son Ryan’s new cookbook, Barbeque. Within its pages, you will find the backbone of a Pit Master’s legacy, the smoky flavors of more than a century of perfection, and a piece of the Mitchell family’s rich heritage. From Okra Poppers to Oven-Cooked Barbequed Pork Shoulder, every recipe in this book will carry you to a North Carolina cookout surrounded by friends, family, and the irresistible smell of mouthwatering food being prepared with love. The integrity, passion, and finesse that Ed embodies when he cooks are just a few of the reasons we have been so honored to partner with him over the years in developing our premium rubs and sauces. And now, we are proud to spread the word about Barbeque, because we know that as soon as you open the cover, you will see why Ed Mitchell is known the world over as The Pit Master. Pick up your copy today, and get cooking. May your coals be hot and your fingers saucy, -The True Made Team P.S. Show us your sloppiest True Made BBQ sauce face and tag @truemadefoods for a chance to win your very own copy of Barbeque! Email 3 Purpose: Make that sale! Secondary Purpose: See ↑ Subject Line: [Contact First Name], ready to level up? Meta: Let us show you how it’s done [Contact First Name], Have you been grilling the same burgers and brats for the last decade? Maybe you’re slapping on some store-bought tater salad and calling it good…well, we hate to break it to you… it’s not. But don’t worry, we’ve got you! We have the cure to what ails your tired backyard cookout game. So, if you want to make this your most delicious summer yet… ❌ First, kick those sugar-laden, mystery ingredient, so-called “barbecue” condiments you’ve been fooled into using. Our Pitmaster line of rubs and sauces are made with whole foods and ingredients. So you get all of the flavor, without the fallout. ✅ Next, you’re going to want a copy of Barbeque, the new cookbook by our co-founder and Hall of Fame Pitmaster, Ed Mitchell, and his son Ryan. They have taken more than a century of family skill and North Carolina tradition, and created a masterpiece full of drool-worthy sides and mains that will elevate any gathering. Put ‘em together and you’ve got the perfect recipe for a summer to remember. We promise, your guests will thank you! And, who knows, maybe one day soon they’ll be calling you Pitmaster… Shop our full line of condiments, rubs, and sauces now, and pick up your copy of Barbeque today! Cheers! -The True Made Team P.S. You don’t have to take our word for it, here’s what [Customer’s Name] has to say… “Wow! These products are great! Love that they have clean ingredients AND hidden veggies! Would be loved by children and adults! Ketchup tastes great.”