Digital Marketing and Copywriting Portflio
Persona 1 - The Budget Buyer
Who
Goal(s)
Name: Raj Gosh
Age: 27
Location: Suburbs
Household: 1 person
Education: College
1. To purchase bedding that
doesn’t cost too much money
Barrier(s)
1. Worried about the durability of
low-cost options over time
2. Concerned about the quality of
bedding bought online
Persona 2 - The Variety Shopper
Who
Goal(s)
Name: Malena Mora
Age: 44
Location: City
Household: 2 adults,
2 kids
Education: College
1. To find the exact bedding they
want by choosing from a wide
selection of colors, fabrics,
and patterns
Barrier(s)
1. Worried they won’t be able to
find what they want
2. Available sort options don’t
always allow them to filter to the
desired degree
Great Grounds Comments
Facebook, May 10th
Comment
Type
Customer
Comment
Resources/
Information
Response
Positive
feedback
Daniela
Rosas
I am SO happy that it’s
holiday flavor time at
Great Grounds! Love,
love, love your
gingerbread latte! Makes
me want to curl up with
my drink and a good
book in front of the fire.
We’re thrilled that the
holiday flavors are here too,
Daniela! Thanks for letting
us know that you love them
as much as we do!
Question
Bruce
Tang
I’m trying to reduce the
amount of sugar in my
diet. Can you tell me
which Great Grounds’
drinks are low sugar or
sugar-free?
Detailed
information
about the
nutritional
content in all
Great Grounds’
beverages:
www.GreatGrou
nds.com/Nutritio
nalFacts
Sure! Great Grounds has
several beverages that are
already low in sugar or
sugar-free and dozens more
that can be prepared that
way on request! Visit
www.GreatGrounds.com/Nut
ritionalFacts to find all the
information you need.
What’s your favorite Great
Grounds beverage, Bruce?
Let’s make that low in sugar
for you!
Negative
comment
Imani
Moore
What’s up with the hike in
Great Grounds’ prices?! I
used to be able to get my
daily medium mocha for
$4. Now it’s $4.25! That’s
really going to add up
over time . . .
In response to a
recent coffee
shortage, Great
Grounds has
had to increase
prices.
Hey Imani. We understand
your frustration. Our
suppliers have recently been
facing a coffee shortage,
and we have had to raise
our prices a bit in order to
continue to deliver you the
premium beverages you’re
used to getting at Great
Grounds. To show you how
much we appreciate
Promotional
code for half off
one beverage:
HALFOFF
customers like you, we’d like
to offer you half off your next
beverage. Use promotional
code HALFOFF when you
order online, or mention it
when you order at any of our
locations. Thank you for your
understanding and
continued business!
Business Name
Great Grounds
Final URL
www.greatgrounds.com
Short Headlines
Characters
(30 Max)
DELICIOUS PREMIUM
COFFEE
24
Craft coffee in every cup
25
Quality coffee, brewed fresh
to order
Share a free cup with a friend
Come in for a free drink today
37
30
30
Short Headline Feedback
Long Headline
Headlines can't be in all caps.
Freshly roasted every day.
Please revise to sentence case. Stop by for a cup.
Characters
(90 Max)
45
0
This headline is longer than the
30-character limit. How about
revising to just "Quality, freshlybrewed coffee"?
For best results, we should
include 5 headlines. Also, we
should mention the promotion
in some of the headlines and
also tell customers what we
want them to do. Please see
my suggestions.
0
0
0
Long Headline Feedback
Descriptions
This headline can't stand on its
own without providing further
information. It doesn't actually
say what the product is. How
about: "Enjoy premium, awardOur expert baristas freshly
winning coffee freshly roasted by grind our craft coffee by
hand every day."
hand every day.
Have a drink on us! Buy
one drink, get another free
weekday afternoons
between 2 and 4.
We've been crafting great
coffee for a long time.
Need a coffee break? Enjoy
a free drink with purchase
weekday afternoons from 2
to 4.
Voted best coffee in the
Northeast two years in a
row by The Northeastern
Times
Characters
(90 Max)
69
87
49
86
79
Description Feedback
Images
Barista (Slide 1)
Cake and coffee (Slide 2)
Let's make this more specific, so
customers know they can trust us.
How about "We've been crafting
premium coffee since 1976."
Coffee cups (Slide 3)
Great Grounds logo (Slide 9)
For best results, we should include
5 descriptions. Let's add one that
includes some of our awards.
Please see my suggestion.
Two coffees (Slide 5)
Image Feedback
This is a good photo of the barista, but it's
difficult to see her because of the filter.
Please remove the filter.
The cake is more of the focus of this photo
than the coffee. The coffee needs to be the
focus. I suggest using the Coffee and cake
image instead
The photo itself is great, but we can't
overlay any text or buttons on the image.
Please remove the button that says "Shop
now."
For best results, we should include 5
images. I suggest we add our logo and one
more image. Please see my suggestions.
Let's add this image. The product is front
and center, and it illustrates that if you buy
one drink, you get another one free.
Campaign
Oscar's Bakery Search
Ad Group
Order Online Feature
Keywords
vegan baked goods
vegan cakes delivery
vegan treats online
order vegan desserts online
order vegan cupcakes online
Final URL
www.oscarsbakery.com
Headlines
Vegan Treats Online
Healthy and Delicious Treats
Satisfy Your Cupcake Craving
Organic, Vegan, and Tasty
Gluten-free and Flavor-full!
A Cake for Every Occasion
Order Online for Free Delivery
Get 15% Off on Online Orders
Best of Boulder 2021
Order Vegan Cupcakes Online
Characters
(30 Max-
Descriptions
We offer free delivery on the widest variety of vegan baked goods in Boulder!
Our organic treats are baked daily and delivered free right to your door.
No time to bake? Order online to get 15% off all of your holiday desserts!
Order online to get 15% off all 25 flavors of our scrumptious cupcakes.
Place your order online to get free delivery on all of our gluten-free treats!
Characters
(90 Max-
Extensions
Finest Local Ingredients
Award-Winning Baked Goods
Healthy Baking Since 1987
Custom Cakes Available
Open 7 Days a Week
Characters
(25 Max-
Great Grounds Social Listening Insights
Filter
Insights
Actions
Positive
mentions
Holiday coffee drink
flavors—such as
gingerbread, pumpkin spice,
and eggnog lattes—are very
popular right now.
Heavily promote Great Grounds’
holiday flavors, particularly
gingerbread latte. Directly thank
users who posted positive
comments about Great Grounds’
holiday flavors.
Negative
mentions
Great Grounds
mentions
There is a relationship
between people interested in To drive more positive reviews
photography and animals
from animal and photography
and positive mentions.
lovers, do a giveaway for those
who tag Great Grounds in a post
Many people complained
with a photo of themselves with
about coffee being too
their coffee and pet.
expensive.
Share the unfavorable response
Great Grounds’ new
to peppermint latte beverages
gingerbread latte flavor
with stakeholders. Do not
received a number of
promote this drink in posts. Offer
positive mentions, while the
a free drink to customers who
peppermint latte received
posted negative comments about
several negative mentions.
this flavor.
Some people stated that
they were upset about the
recent increase in Great
Grounds’ prices.
Share complaints about the
recent Great Grounds’ price
increases with stakeholders. In
order to help justify these
increases, emphasize in posts
that Great Grounds coffee is a
premium product. Offer
promotions such as “buy one get
one free,” discount days/times,
etc. to encourage sales.
Campaign title
Budget Start date End date Objective
20% Off Promotion $600
6/5
6/19
Website visitors
Audience
ages 30-50, lives in city, parent,
college-educated, interested in home
improvement and shopping, wants to
find exact bedding they're looking for,
sort options on website don’t allow
them to filter to the desired degree
Platform
Facebook
Format
Creatives
Call to action
Static image
-Image shows parents in their mid-30s/early 40s
reading in bed to two young children
-Text describes improvements to website (chat
feature, improved filter) that help customers find
the specific bedding they want
-Text also mentions the 20% off promotion
Get 20% off your entire order!
SOCIAL PLATFORM
DATE
(DAY/MONTH/YEAR)
WEEK 1: THURSDAY
5/5/2022
TIME (EST)
TOPIC
FACEBOOK
10:00 National Small Business Week
INSTAGRAM
10:00 National Small Business Week
Mother's Day Sale
Mother's Day Sale
7:00 National Small Business Week
TWITTER
10:00 Mother's Day Sale
1:00 Teacher Appreciation Week Discount
WEEK 1: FRIDAY
FACEBOOK
5/6/2022
9:00 National Nurses Day
9:00 National Nurses Day
Mother's Day Sale
TWITTER
COPY
ASSETS
GIF
video
story
video
GIF
-Title the infographic "What makes a great teacher?"
-Briefly describe characteristics of a great teacher: sharp mind, keen
eyes, big heart, strong voice, helping hands.
-Mention 15% off discount to all teachers with valid ID.
-Create an illustration of a teacher
standing in front of a whiteboard.
-Add callouts with space for text to the
following features: brain, eyes, heart,
voice, hands.
-Thank mothers for everything they do
-Mention Mother's Day Sale (25% off everything online and in store).
-Include #HappyMothersDay.
Show a photo of a woman wearing a
dress from the spring collection with a
young child.
infographic
5/3/2022
Mother's Day Sale
INSTAGRAM
CONTENT TYPE
video
7:00 National Nurses Day
10:00 Mother's Day Sale
1:00 Teacher Appreciation Week Discount
article
image
article
story
image
image
infographic
Great Grounds Social Media Data Analysis
Twitter, March 14th (Daylight Savings)
Task
Response
1
Compare the Tweets’ data.
Tweet 1 had almost twice as many impressions
as Tweet 2, but Tweet 2 received almost six
times as many engagements. Because
increasing engagement was the goal of the
campaigns, Tweet 2 performed better overall.
2
Compare the Tweets’
content and details.
Tweet 1 didn’t include any images or hashtags,
while Tweet 2 included an image and two
hashtags. Tweet 1 was at 8:03 a.m. on 3/13,
while Tweet 2 was posted at 1:59 a.m. on 3/14.
The text of Tweet 2 is funnier and more engaging
than the text of Tweet 1.
3
Analyze the differences in
the Tweet’s performance.
Tweet 1 was posted at 8:03 in the morning,
meaning that a lot more people saw it. Fewer
people were in their feeds at 1:59 a.m. when
Tweet 2 was posted, which is why that Tweet got
fewer impressions. However, because Tweet 2
included a funny image and text and relevant
hashtags, it performed better than Tweet 1,
which did not include an image, hashtags, or
engaging text.
4
Explain how your analysis
will inform your strategy.
The data indicates that our audience on Twitter
responds well to content containing funny
images and text, as well as relevant hashtags.
Therefore, I will incorporate more humor into
future Tweets. I will also make sure Tweets
include relevant hashtags and images.
From: Kingsley Johnson
To: Tatiana Baker, Felix Confidence, Noah Barri
Subject: UPDATE: Daylight Savings Tweet Performance
Hi Tatiana, Flex, and Noah,
Congratulations on the successful launch of the new spring flavors! I am writing to update you
on the performance of two Tweets we published around daylight saving time. The goal of this
campaign was to increase audience engagement, so we looked at KPIs like Retweets,
replies, and likes.
Below are key findings from our analysis of the two Tweets:
●
●
Tweet 1 was viewed nearly twice as many times as Tweet 2. Since Tweet 1 was
posted at 8:03 a.m. and Tweet 2 was posted at 1:59 a.m., right before the time
change, the difference in views was likely related to the time of day.
Users engaged with Tweet 2 nearly six times as much as with Tweet 1, despite Tweet
2 having been viewed far less. Users may have been more inclined to engage with
Tweet 2 because it contained a funny image, relevant hashtags, and text that they
found more engaging. Tweet 1 did not contain any images or hashtags.
The data indicates that our audience on Twitter engages more with Tweets containing images
and hashtags, so we will include these components in future Tweets. The data also suggests
that humorous content resonates well with our audience, so we will implement more humor
into future Tweets.
Please let me know if you’d like to discuss any of these findings further.
Best regards,
Kingsley
Webpage titles and meta descriptions
Founders’ Dairy
Page 1 (Cheeses)
Current title: Founders’ Cheeses
Current meta description: Shop specialty cheeses today.
URL: https://www.foundersdairy.com > products > cheeses
Page summary: This is the main product page where customers can purchase a
selection of Founders’ hand-crafted cheeses. It lists a selection of mozzarella, Swiss,
goat, and blue cheeses made using traditional methods. It also highlights their
best-selling smoked cheddars and includes listings for products (crackers, jams, etc.)
that pair well with the cheeses on the page.
Recommendations for Page 1 (Cheeses)
New title: Cheeses | Founders’ Dairy - Premium Specialty Foods
New meta description: Shop hand-crafted cheeses made the traditional way. Buy
our mozzarella, Swiss, and best-selling smoked cheddars.
Page 2 (Recipes)
Current title: Recipes | Founders’ Dairy
Current meta description: Try our tasty recipes.
URL: https://www.foundersdairy.com > family recipes
Page summary: This page contains links to recipes that use Founders’ cheeses, jams,
meats, and syrups. Customers can access a variety of recipes for appetizers, soups,
entrees, and desserts. The page includes time-honored recipes from the Founders
family, like macaroni and cheese and jam-filled sandwich cookies.
Recommendations for Page 2 (Recipes)
New title: Family Recipes | Founders’ Dairy - Premium Specialty Foods
New meta description: Time-honored recipes from our family to yours. Try
homemade macaroni and cheese made with our hand-crafted cheddar.
The Evolution of Artificial Intelligence Explained
The evolution of artificial intelligence is an exciting and fascinating process. We've come a long way
from Reactive machines and a theory of mind to Machines with limited memory and the ability to
reason. In the next few years, we can expect to see reasoning machines in commercial applications.
For now, the development of these machines is largely at the research stage. However, their
eventual commercialization is inevitable. Let's examine the main stages of this technology.
Reactive machines
Reactive machines are very simple AI systems that are only capable of interpreting the world and
acting in response to what they see. They have limited memory and do not store past experiences to
influence future actions. They also do not rely on previous experiences to guide current actions. The
Deep Blue AI system, which beat Garry Kasparov in 1997, is a prime example of a reactive machine.
But there are several other types of AI.
One example of a reactive machine is AlphaGo, a computer program developed by Google that can
perform a Go game without human input. It uses a neural network to analyze the current game,
rather than using a traditional algorithm. While AlphaGo is still far from perfect, its success in the
game has been astounding. In 2016, it beat the champion Go player Lee Sedol. The potential of
reactive AI is vast, and it could be used in a variety of industries including healthcare. It is even
being used in surgical procedures and dosing drugs.
Another type of AI is called limited memory AI. These machines are able to learn from historical
data. This type of AI is present in nearly all current applications. Today's AI systems learn by training
on huge databases of training data, which form a reference model for future tasks. For example, a
machine that learns to recognize images is trained by analyzing thousands of pictures with labels
attached to them. In the future, AI may be able to learn from its mistakes and use that knowledge to
solve new problems.
Turing's theory didn't come to fruition. In his paper, he argued that machines should have the ability
to store commands. The paper was a major setback to AI development because the computers of
the 1950s were not modern enough to store commands. Thus, they could only execute commands
that were given to them. In 1956, the term 'artificial intelligence was coined by computer scientist
John McCarthy.
Machines with limited memory
In the future, machines with limited memory may replace humans in some tasks, such as driving.
Self-driving cars have limited memory and use recent data to make decisions. But they don't have
enough memory to generalize from their experiences to future tasks. Thus, they're not able to predict
future behavior, which is a major limitation for many applications. However, the future of self-driving
cars may be bright if these AIs eventually become commonplace.
These machines are reactive and do not use their past experiences to improve their decisions. An
example of a reactive machine is the Deep Blue computer program, which beat Garry Kasparov in
the 1990s. Its lack of memory means that it can't use its past experience to guide future behavior. On
the other hand, limited memory AI systems can learn from past experiences and use this information
to make better decisions in the future. This is why some self-driving cars use this kind of AI.
Moreover, machines with limited memory can learn from historical data. Most existing applications
are based on limited memory machines. Today's AI systems are trained by large sets of training data
to provide a reference model for solving future problems. For example, an image recognition AI is
trained using thousands of pictures and labels. But what if the training data is incomplete or has a
large number of errors? Then, these systems are unlikely to succeed.
The next step in artificial intelligence is to make machines aware of themselves. Self-aware
machines would not need a model to gain consciousness - they'd know what to do. Eventually,
machines with self-awareness will be able to make their own decisions and take their own decisions.
But until then, it remains unclear how to create a replica of a human mind. But the possibilities are
endless.
Machines with a theory of mind
The premise of "machines with a theory of mind" is based on the psychological concept of
understanding other living things, and therefore their thoughts and emotions. It is also based on the
concept of "self-reflective decisions," which focuses on the emotional side of cognition. It also
assumes that the computer can process such concepts in real-time, and therefore, understand other
living beings' thoughts and emotions.
In philosophy, the concept of free will refers to the ability to attribute mental states to other creatures.
When a machine has this ability, it recognizes the users as conscious agents with mental worlds. But
when pressed to the limit, its life force is depleted, and it fails to act. In science fiction, Rick Deckard,
the android bounty hunter, questions the gumption of the artificial agent and wonders how it can
make a decision.
The development of a theory of mind can take many forms. For example, a self-aware artificial
intelligence will possess human-level consciousness. It will be able to perceive its own presence in
the world, understand others' emotions, and respond to other people's needs. But before it can
achieve this goal, it must understand consciousness itself and replicate it. This may be an extremely
complex task, requiring extensive research into how consciousness works.
While the concept of AI continues to be controversial, it is widely acknowledged that machines are
capable of doing things that once only humans could do. These machines are capable of seeking,
detecting, and tracking objects. They are also capable of learning and planning and seem to show
some of the characteristics of basic AI. In addition to this, they are also capable of mathematical
discovery, games, and planning.
Machines that learn
The technology that mimics human behavior is already in use in many areas of life. For example,
computed tomography, or CT scan, involves computers searching for cancer in human bodies.
Computers can now predict whether a person has lung cancer with a 94 percent accuracy rate.
Industrial robots are also beginning to feature artificial intelligence algorithms, which allow them to
complete complex tasks without a human's help.
In the early 1970s, the goal of creating a machine that can understand human speech was still far
off. The complexity of the problem and the limited storage of the first generation of computers made
it difficult to achieve. Many people were skeptical of AI, and the first demonstrations of AI showed
some promise. During this time, some leading researchers argued for government funding to help
the field. Several government agencies funded the development of AI at several institutions.
As humans evolve, the ability to learn is expected to become more advanced. However, the
evolution of artificial intelligence is far from certain. Some scientists have suggested that humans
developed their intelligence through natural processes and evolved from the primordial soup.
However, we're a long way from that. Nonetheless, the potential for superintelligence in machines is
a big step in the right direction. However, super intelligence in machines is not yet in the realm of
possibility, and it will still be dependent on human programming.
Creating a machine with intelligence has been around since ancient times. The Greek god
Hephaestus, for example, was shown in myths to forge robot-like servants. The Egyptians used
engineers to construct statues of gods that were animated by priests. Philosophers throughout
history have explored the concepts of intelligence and their application in computer science. While
many scientists disagree, it's clear that AI is evolving in many ways.
Self-aware machines
It seems like we're getting closer to a world where robots can learn and act on their own.
Researchers like Justin Hart at the University of Texas are developing machines with primitive
minds. One robot wriggles around like a baby to understand its body and babbles about what it sees.
Another robot cries when it's hit. Then there's the robot that learns to walk and explore on its own.
Currently, AI can be divided into four types, each with its own unique characteristics. Reactive AI, for
example, does not remember the past and is only able to use recent learning. Theory of mind AI, on
the other hand, uses recent learning to make decisions. While self-aware AI is decades away, it is a
possibility that we will be living in a world where machines will be able to understand and
communicate with humans.
These machines will surpass the capabilities of human beings in problem-solving and will delight in
the conscious experience of others. Their extended sensory perception will enable them to see
things that people can't. This is the ultimate goal of artificial intelligence, and we're already getting
close. If we don't build self-aware machines now, intelligent aliens may take a million years to evolve.
The question is, how far can we go?
To achieve this goal, AI machines must be able to perceive the world and act upon what it sees. This
type of AI is called a "representation of the world" in AI scholarship. As the human mind is complex,
the same is true for AI machines. They must understand their human counterparts, but must also
learn to understand the world itself. In the end, AI machines must understand humans to make
decisions that are in their best interest.
How to fix a frozen Roku TV screen
We’ve all experienced those frustrating times when our Roku TV freezes and refuses to
respond to anything we try to do. Whether it’s freezing up in the middle of watching a
show or freezing up as soon as you load it up, there’s nothing more frustrating than
having your TV stuck in one place.
Thankfully, though, fixing the frozen screen on your Roku TV isn’t terribly difficult once
you know how to do it. This article will explain how to fix your frozen Roku TV screen so
that you can get back to enjoying the shows you love! Please try to follow the steps
below.
●
Check Your HDMI Cable
An HDMI cable is necessary for any device connected to your TV; it’s what transmits sound and
picture. If you don’t have an HDMI cable (or it isn’t working properly), you won’t be able to
connect your streaming device—and thus, won’t be able to use your Roku TV. Before you do
anything else, check that your cable is plugged in properly and there are no interference
sources, like electrical outlets or microwaves. You can try unplugging and plugging back in both
ends of your HDMI cable to see if that fixes it. You can also try resetting your TV by turning off
power at its source (i.e., unplugging from the wall) for 30 seconds before turning back on again.
If neither of these options work, contact TCL support with information about your specific issue.
This will help them diagnose and resolve it faster.
●
Reset Your Device
If your Tcl Roku device is frozen and doesn’t respond to your remote, you can hard reset it.
Follow these steps:. It is important to note that when you reboot your Tcl Roku device, it will
wipe out all its settings and return it back to factory default.. 1. Hold down both (power) and
(OK) buttons on your Tcl Roku remote for about 15 seconds until you see red lights on your
remote and then white lights... ...This part should talk about - Reset your Tcl Roku device>... 2.
Once you see the white lights, release (OK) button but continue holding down (power). Wait until
your Tcl Roku device turns off before releasing (power). Your Tcl Roku device is now reset to
factory defaults.
●
Unplug And Plug Back In Again
Unplug and plug your Tcl power cable back in again. If you are not able to unplug your Tcl power
cable, you can still unplug it by turning off your Tcl power strip or using another outlet. Then, try
plugging your Tcl power cable back in. This can unfreeze your Tcl Roku TV screen and help get
it working again. Unplug your Tcl power cable from your wall: The easiest way to unplug your Tcl
power cable is from a wall socket. It’s possible that you might be unable to reach your wall
socket so that may require you find an alternative route for removing electricity from reaching
your device. You should only do so if there is no other option available for getting rid of
electricity from around or inside of your device.
●
Update Your Device Software
If your roku device is freezing, then you can try updating your device software. You can check
out their software update page and see if an update is available for your device. If it is, then you
need to be sure that you’re connected to Wifi and not connected via Ethernet before updating.
Once you have updated your device software, if there are any new features or changes with the
software that have been implemented then you should also take some time to go through those
new features. Some of these updates may even bring new issues with them, so taking some
time to make sure everything is working properly will help alleviate any further issues in future.
●
Factory reset your device
If you can’t get your TCL Roku device working after resetting it, try factory resetting it. First,
unplug your device and wait a for some time before plugging it back in. Next, press and hold
both buttons on your remote until you see a message asking if you want to factory reset your
device or erase all data. Select Factory Reset with your remote and then Yes with another
remote. After that, your device will reboot automatically. Another option is to delete your Netflix
account: To delete your Netflix account from your TCL Roku device, first open up Netflix and
sign out of any profiles you may have created. Then go into Settings -> My Account -> Sign Out
-> Unlink Device.
●
Conclusion
With some of the information from this post, you should be able to correct the problem with TCL
Roku TV freezing by following one of the suggested fixes. If it continues to freeze, you can
contact Roku for help. You may also want to reboot your television if it has been off for a while
or call TCL Roku TV support, by checking for their contact on their official website. We hope that
we have helped you figure out how to get rid of tcl roku tv frozen screen problems and we wish
you luck on your journey as a user!
Good order example
Wall Art For Your Kitchen
Hanging prints on the walls add color and pattern to your kitchen, while also filling up a wall void.
You can choose from large prints for a small kitchen, or opt for a gallery wall in a larger one. Whether
you have a large or small kitchen, these prints can make your space feel more vibrant and inviting. If
you're looking for more ideas, check out these articles for more inspiration. You'll be surprised at how
many options you have when it comes to kitchen wall art.
Open shelving unit
If you want to give your kitchen a clean, uncluttered look, you might want to consider installing an
open shelving unit. These storage options are ideal for narrow spaces and can save you time in the
kitchen. Aside from saving space, open shelves are also attractive. Listed below are some of the
benefits of open shelves and how to install them. Read on for more ideas! Listed below are some
open shelving unit ideas that are sure to add style to your kitchen.
A wall-mounted open shelving unit in the kitchen is an ideal option for the top of the room. These
units are crafted with horizontal reinforcements so that they can safely store cookware and other
kitchen accessories. The middle line of open shelves should be higher than the rest to accommodate
taller kitchen utilities and create a more modern aesthetic appeal. In addition, kitchen hutches can
function as an open shelving solution, if you need to store bulky items away from the rest of the
room.
Adding a modern geometric wallpaper to the walls can create an open shelving unit with a bold look.
The wallpaper can be paired with neutral wood tones to give the shelves a new spatial perspective.
Open shelving units in the kitchen can be installed with ease. With the right amount of creativity and
a little time, you can add open shelving to your kitchen. Once the walls have been finished, you'll
have a new, modern open shelving unit.
Rolling kitchen island
A rolling kitchen island is a great option for those who have limited space or do not want to dedicate
a specific space to the kitchen. The rolling design allows the island to be moved to a different
location if needed, and it can double as a serving cart or breakfast bar. It is also portable, making it a
great choice for restaurants and small homes. It also offers more storage space than a stationary
kitchen island. These islands are often made of wood and can be moved from one room to another.
Whether you prefer a stationary or rolling kitchen island, you can rest assured that a rolling kitchen
island will provide a more stable surface for food preparation. It is a good idea to choose a rolling
kitchen island with locking casters if you plan to use it for food prep. It is also easy to move from one
location to another. Here are a few other benefits of rolling kitchen islands:
This type of rolling kitchen island has a charming antique appearance, with Asian hardwood
construction and pewter hardware. It also has open storage compartments for glasses, cookbooks,
supplies, and other items. There is also closed storage for larger appliances. Generally, rolling
kitchen islands come in off-white colors. However, you may be able to order custom-made ones. If
you don't know what to look for in a rolling kitchen island, read on!
Patterned floor tiles
If you want to create a focal point for your kitchen, pattern floor tiles are an excellent choice.
Whether you're going for a Victorian-inspired geometric design, a modern chevron effect, or
something in between, patterned tiles are a beautiful way to decorate your kitchen space. Use one
dominant color throughout the space, complemented by accent shades for added depth. To achieve
a cohesive look, use small geometric patterns and a patterned tiled splashback to connect the floor
and wall design.
Patterned floor tiles add visual interest to a bland kitchen. Solid tile and wood floors lack visual
interest, but patterned floor tiles add a splash of color and style. Black-and-white geometric patterns
give a modern edge to a simple kitchen. When choosing a patterned tile floor, consider existing
finishes and the design style of the rest of the space. Keep in mind that too much patterning will
overwhelm a large floor space.
Choosing one central color is the quickest way to create a chic design. A patterned floor tile can pick
up the color of a central wall, creating a dramatic backdrop. Or, choose a secondary color for the
pattern to tie in with accessories in the room. If you want to make your kitchen ideas more exciting,
try a patterned floor tile in a complementary shade of another color. Whether you're decorating your
child's bedroom or your own, choosing patterned tiles in a bold pattern is a great way to show your
personality.
Serving windows
A kitchen with serving windows can help create a bright, open space. The glass windows in this
kitchen can fold away completely and open to the dining area, which can be used for family
gatherings. The serving window can be framed in a black frame so that it blends in with the painted
wall. In addition, it can double as a bar or display area. To match the blue tone of the walls, use
silver bar stools.
Pass-through serving windows are also an option. They are designed to provide an easy passage
for customers and products to enter and exit the kitchen. Pass-through windows are popular among
trendy eateries with to-go ventures. The windows allow them to maximize the amount of space
available without sacrificing important features. They also create a natural connection between the
kitchen and the outdoor living area. While they are often considered a retro option, they can still be
functional and can be used in modern kitchens.
An unusual way to decorate a serving window is by adding a cactus to the window. This decorative
piece is easy to maintain and requires very little maintenance. You can also place it between the
window and the kitchen sink. This way, it will get all of the light it needs, and you'll never forget to
water it! If you're short on time, you can opt to hang a colorful boxwood wreath. You can even stencil
a message onto the boxwood.
Neutral color scheme
If you're looking for a more contemporary kitchen, you can go bold and add a bright pop of color. A
bold pop of paint color or a pastel window treatment can inject modernity and sophistication into your
kitchen. Consider using Benjamin Moore lime green for your backsplash and matching it to the
interiors of your cabinets. If you don't like the traditional brown and white kitchen color scheme, you
can go with a lighter shade of the same hue.
A neutral color scheme is a great way to sample a variety of different color schemes and accessories
without the risk of overpowering the room. For example, a kitchen with a light neutral color palette
can be enlivened with colorful chair cushions or window treatments. You can also add personality
with an eye-catching print or multi-hued area rug. You can even display your favorite pottery on a
shelf. These accessories are versatile and easy to change.
A neutral kitchen design uses a harmonious balance of warm and cool tones. It's a classic, but
modern look that is easy to clean. A shiny backsplash can help prevent water damage, while a
polished marble backsplash can add a modern feel. Polished steel appliances and chrome faucets
can add a bit of shininess. Adding some pops of color can go a long way.
Adding a rug
Adding a rug to your kitchen can be a great way to add texture, color, and comfort to the area. While
the use of a rug in the kitchen may seem counterintuitive to some, it will add character without
adding to the workload of cleaning. Here are some great reasons to use a rug in your kitchen:
It helps protect your floor and prevent slipping on hardwood floors. Also, tucking a rug in front of a
sink or chopping station will make your kitchen feel cozier. You can also place rugs around a sink or
island to keep them in scale. In this way, you'll have an easier time cleaning them as well. And if
you're worried about spills, a kitchen area rug will prevent any stains.
Adding a rug to a kitchen is a great way to add a bit of color to an otherwise neutral space. Consider
a patterned rug for an area with a lot of neutral colors. This way, the rug will act as a base for other
accessories, like kitchen utensils and serve ware. Patterns can also add an element of energy to
your decor and make it more personal.
Using a rug in your kitchen is an inexpensive way to make an otherwise boring kitchen look sexy and
fun. You can choose a colorful rug with a bold design or a neutral one to match your color scheme.
There are plenty of different ways to use a rug in your kitchen, but a few general rules can help you
find the perfect rug. You should consider how your rug will fit the space before you begin shopping.