Social Media Overall
Management and Marketing
Plan
SMM - Portfolio 7
b y : K i mb e r l y
Ma h i d l a wo n
Social Media
Management Plan
Content:
1.Assesment
2.Keyword
Research
3.Optimization
4.Content
Creation
5.Monitoring and
evaluation
Assessment
all good,but
need to update
it every now
and then
all good,but
need to update
it every now
and then
all good,but
need to update
it every now
and then
all good,but
need to
update it
every now and
then
all good,but
need to
update it
every now
and then
Social Media Account
Optimization
all setup and optimized
all setup and optimized
all setup and optimized
all setup and optimized
all setup and optimized
Keyword Research
TARGET MARKET
Business Owners(men
and women)
Age:25-50 years old
Location:USA,UK,
AUSTRALIA
SUPPORTING KEYWORD
#HiringVirtualAssistant
#FilipinoVirtualAssistant
#GeneralVirtualAssistant
#HiringSocialMediaManager
#BestSocialMediaManager
MAIN KEYWORD
#VirtualAssistant
#SocialMediaManager
Content Creation
Create 1 week content via
Canva to be posted everyday at
8:00 AM.
Use Facebook Creator
Studio to post scheduled
content plan.
Make sure to create
relevant topics to the branding
(Tips, Motivational Quotes, Success
Stories, Facts and any Engagement
Posts
Create a one week
content via Canva to be
posted everydayat 9:00 am
Use Hootsuite or Twitter
Scheduled Tweets to post
the scheduled content plan
Make sure to create
relevant topics to the branding
(Tips, Motivational Quotes, Success
Stories, Facts and Trivia)
Engage in some posts to
interact and do some retweets
• Create a one week
content via Canva to
be posted everyday at 8:00 am
• Use Hootsuite to post the scheduled
content plan
• Make sure to create relevant
topics to the branding (Tips,
Motivational Quotes, Success Stories,
Facts, Business Qoutes, Trivia and
Products and Services)
• Engage in some post by reacting or
commenting to it.
• Create a one week
content via Canva to be posted
every day at 8:00 am
• Create a one week
content via Canva to be posted
everyday at 8:00 am
• Use Hootsuite to post the
scheduled content plan
• Use Hootsuite to post the
scheduled pins
• Make sure to create relevant
topics to the branding (Tips,
Motivational Quotes, Success
Stories, Facts and Trivia)
• Make sure to create relevant
topics to the branding (Tips,
Motivational Quotes, Success
Stories, Facts and Trivia)
• Link pins to website and/or
Facebook and/or Instagram
MONITORING AND EVALUATI0N
Find out how many people follow you
on a monthly basis.
Keep track of key metrics like REACHED,
LIKES, IMPRESSIONS, and ENGAGEMENT
on a weekly basis.
Assess the most engaging content and
the best posting times to see what
works and when the best time to post.
Monitor daily content engagements
through insight and analysis of social
media channels.
Refine social media strategies based on
analysis.
Social Media Marketing
Plan
Campaign Name:
Campaigns
- Kim'z Virtual Services
Goal:
- Getting Leads and
more Engagements
Placement:
-Facebook Page
News Feed
Monitoring and Evaluation
Weekly evaluation of the
campaign ads to see its
effectiveness.
Change, remove or
create new ads base on
your evaluation