Kieryn Wang

ST MO AL st t to h g rai S E I D frou U ST ou th o ep in o t, n fr SOCIAL MEDIA & BRAND VOICE ALMOST STUDY | VAN DER POP ● ● Built social community from launch (0) until 31.5k members Established brand voice, digital (content & growth) strategy, marketing calendar, and managed coordination with creative teams for assets Stash Check 1-2-1-2 Dear Vandy Social Campaigns SOCIAL MEDIA ALMOST STUDY | MARLEY NATURAL ● ● ● Created Instagram stories strategy to push retail sales accounts Increased overall engagement by 50% in first 3 weeks especially commenting engagement Farm/Farmer existing campaign remarketed for highest single-day engagement in over 6 months “We’re tagging the right accounts, on the correct days and it makes me smile every time I see a new one that’s perfect with the corresponding account. It might seem little, but I’ve received multiple thank you texts from clients, so they are noticing too.” SOCIAL MEDIA CAMPAIGN STRATEGY ALMOST STUDY | THE BAKERÉÉ ● ● Worked with creative team (graphics & video) to ideate and execute social media campaign for launch of second location 9-piece grids to differentiate from the rest of the feed “This campaign is perfection. Strategic teasers, incredible POV on grand opening deals without degrading the brand. Love the thoughtfulness.” SOCIAL MEDIA STRATEGY ALMOST STUDY | SUGAR PLUM + PLUM CHOPPED ● ● ● Worked with creative team to establish and solidify visual identity of Instagram grids for different brands under same restaurant family Developed brand stories and posting standardizations for brand consistency to maximize engagement Generated social copy for posts to carry out brand stories and encourage community growth COMMUNITY GROWTH/EXPERIENTIAL MARKETING ALMOST STUDY | SUGAR PLUM FLAVOR PREVIEW PARTY In honor of National Ice Cream Month, Sugar Plum was looking to launch their new Flavor of the Month series and highlight fresh plant-based soft serve flavors. We decided to put on a private Flavor of the Month Preview Party within the intimacy of the store, inviting various social leaders including local bloggers and photographers to taste and share their thoughts on Sugar Plum’s plant-based treats. The night was sweet, indeed! EXPERIENTIAL MARKETING ALMOST STUDY | DOPE MAGAZINE SESSION Dope Magazine was looking to reach more women in their readership, so we gathered three forward-thinking cannabis brands (Van der Pop, LEVO Oil and BOND) to help show women how to incorporate cannabis into their everyday lives. SESSION provides a safe space for women to ask questions and learn more about the benefits of the plant. Read more here. EMAIL MARKETING ALMOST STUDY | VAN DER POP ● ● Built email marketing list from launch (0) to 15k subscribers Maintained 20%+ overall open rate while maximizing click throughs to site in email content Whether it’s a newsletter to promote an event, press hit, holiday sale or educational piece, you don’t need to worry about figuring out the best send time, subject lines, formatting or click rate optimization. We can do that for you. Just tell us your goal and we’ll make sure you meet it. CANNABIS PARTNERSHIPS & EVENTS ALMOST STUDY | CANNA CURIOUS CLUB SESSION Partners = 82.4k IG reach Van der Pop 25k CCC 20k hmbldt 13.2k Sprig 7k Mondo 6.1k Nails by Mimi 4.7k La Vie Salon 2.8k Kiskanu 2k 62 IG story mentions 23 IG tags min. 200k IG impressions 40 social leaders in attendance = 272.2k IG reach Bess Byers 55.7k Sam Webster 55.3k Morgan English 33.6k Melodie Ling 20k Rachel Wolfson 17.1k Tessa Hall 13.4k Lizzy Fritz 10k Alexandra Bunch 9.7k Nicola Fumo 7.4k Lizzy Jeff 7.4k Molly Peckler 5.6k ANY QUESTIONS? ASK AWAY!-almostconsulting.com/contact