Kierstin Goodman

COM 500 - Personal Mission Statement and SWOT Analysis My personal career mission is to receive my Master’s in Communications so that I can use my Bachelor’s Degree in Professional Writing and this continued education to become a Social Media/Public Relations Specialist for Lancaster General Health (LGH) in the next five years. My strength in writing and my knowledge in Communications will help me create content for LGH’s social media sites. SWOT Analysis Strengths: Hardworking Organized Willing to learn Friendly Family-oriented Positive Practical Analytical Determined Skilled in writing Multi-tasker Communication Weaknesses: Anxiety Difficulty asking for help Dislike publicity in the form of Live Facebook streaming and public speaking Being a leader Not a risk taker Could be more assertive Independent worker Poor at handling stress Opportunities: Social Media Literacy Work with current social media sites and develop them for further interaction with community Millenial Generation Perspective Smart phone and app technology Need for social media presence Furthering education Threats: Poor job market Insecurity in myself Staying impartial on social media Layoffs due to COVID Poor economy Student Loans Lack of turnover in field Goals I will continue to build my confidence in recording myself discussing my personal business to gain experience with public speaking and live streaming. 2020 - 2021 I will obtain my masters by- - 2026 I will job search for marketing and public relations positions within my organization and apply for the job I find interesting, even if I don’t feel confidence in my ability to do the job. ongoing I will work on finding stress relieving activities, such as adult coloring books, deep breathing exercises, or physical activity to make sure that I am staying healthy and handling my stress. 2020 - 2021 I will obtain a career in the communications and social media field- I will work on my leadership skills by training and leading new hires in my current position-