Khushbakhat

 The analysis of Coca Cola Name of the Writer Name of the Institute Introduction: Coca-Cola is also referred as Coke which is a fizzy soft drink manufactured by The Coca-Cola Corporation. In the past, the name of the drink is referred to two of its unique ingredients that were kola nuts and coca leaves. Today, the recipe of Coca-Cola is a trade secret, though a variety of recipes have been published[ CITATION Coc17 \l 1033 ]. The social and cultural environment: Socio-Cultural barriers faced by coca cola in India Until 1977 the Coca-Cola was a well- known brand in India. Today, the Coca-Cola has to face numerous problems about its quality, environmental resource abuse, and market corruption as well as the price and quality trade-offs. Public all over the India is challenging Coca-Cola due to its exploitation of water resource. They claimed that Coca-Cola has negatively affected both quantity and quality of sea water. Due to its wasteful and polluted extracts, the Coca-Cola has been criticized for contaminating the nearby fresh water as well as seawater and soil. Due to this problem, farmers are facing water scarcity[ CITATION Ass12 \l 1033 ]. In 2003, the public nearby the Coca-Cola bottling plant within the area of Kerala, India complained against the water scarceness and contaminated water which caused from its bottling processes. The claims triggered the shutting of that bottling plant. Moreover, the Coca-Cola was banned in that state due to these social issues. Solid waste and water issue: The societies nearby the bottling plant in India protested that the passageway of mud as manure, triggering healthiness and ecological damage. The utmost significant problem regarding these societies is the reduction of water levels instigated by the Coca-Cola’s bottling processes that have radically decreased the accessibility of water for crops irrigation purposes. Insecticides in soft drinks: Another issue regarding human health and society initiated by Coca-Cola is that its soft drinks and bottled water contain insecticides that were verified by the NGO, CSE. Cultural environment Globalization program in India has made it easier for transnational corporations to come in the Indian market. This way Indian markets has reduced the trade blocks and minimized the risk. But the problem is that numerous transnational corporations had been unsuccessful in the Indian market. This catastrophe is largely due to inappropriate knowledge about the kingdom and its nationwide culture. It is actually vital to identify the publics and their consuming pattern. Ethos and philosophy play a significant role in consuming pattern. Coca-Cola is largely facing the problems that are linked to its brand, status and (CSR) Corporate Social Responsibility[ CITATION Mya17 \l 1033 ]. The economic environment Pestle Analysis of Coca-Cola For performing economic environmental scrutiny of Coca-Cola, the state carefully chosen is India. The external environment of the coca cola is influenced by numerous aspects such as Political, Economic, Social, Technological, Environment and Legal. Political Coca-Cola is a nonalcoholic drink company that falls under the group of FDA “Food and Drug Administration”. The FDA is a US administration familiar agency whose aim is to oversee and double-checking the ingredients used in the beverage. Therefore, the Coca-Cola has to certify that its components of beverages meet the FDA rules before obtaining the sanction of FDA. Economic: The next economic factor that impacts the external environment of the Coca-Cola is discussed as the interest rate on loans. Coca-Cola is able to manage instabilities in interest rate via the use of a derivative instrument. The most important threat to the firm from the external environment is increasing the salaries at the time of inflation because the unit cost also rises that cannot be charged to the product’s price due to the market risk and rivalry. Social The social aspects such as choice of people, their ritual, and culture, growing population and trends cannot be changed by the firm. The threat which the firm is facing is the nutritive value of Coca-Cola beverages[ CITATION Coc12 \l 1033 ]. Technological: In drink industry technology plays a significant part in the manufacture of the concerted syrup, filling the bottles, packing of the bottles, and delivery of the products. The cause why Coca-Cola is offered in diverse packaging or bottles or cans is the use of advanced technology. Environmental: Coca-Cola is honestly obeying the rules and guidelines linked to ecological issues in India. The firm is using decomposable plastic in its wrapping and packing. The firm has opened its water reprocessing plant where it is reprocessing the waste water. The firm has also implanted several trees to save water. Because the firm is producing a non-alcoholic drink that needs a lot of water therefore in return firm is implanting trees to save water. Legal: The Coca-Cola has to obey the regulations regarding consumer health and safety. The competitive environment Coca-Cola in India fronting significant rivalry with Pepsi, Cadbury, and Parle that are leading the drink industry. The worldwide sales of Coca-Cola are greater than Pepsi. However, in India Pepsi is the leader of the beverage market with highest sales because at the beginning coke confronted legal problems when entering the Indian market. According to the survey report presented in Beverage digest 2008, Pepsi is the leader of the Indian market having 30.8% upsurge in market share, however, the Coca-Cola market share has been declined to 42.7%. But steadily Coke is increasing its market share by setting up its own distribution network and bottling plant. The legal/governmental/regulatory environment The numerous legal factors are the regulations regarding consumer health and safety. Because the firm Coca-Cola is a US based firm, therefore, it has to obey the laws and rules of the USA such as Federal trade act as well as Food Safety act and cosmetic act etc. Apart from these stated acts, the firm has also to comply with the ecological acts such as waste disposal and affluence checks etc. For this purpose, the firm has opened numerous recycling plants wherever the water and plastic bottles are reprocessed[ CITATION Ass12 \l 1033 ]. The firm has to maintain a check on the rules associated with publicity, sales, and promotions. It is noticeable that if the firm fails to obey these laws, then it would impose an adverse effect on the brand image and firm has to pay significant penalties. Therefore, the firm Coca-Cola must keep a consistent check whether its processes are in compliance with the kingdom’s legal factors. The resources (land, labor, capital, and technology) and objectives of the firm Capital: The capital primarily refers to money and also include tools, equipment, transport, etc. For Coca-Cola company, the capital includes the machinery used to manufacture the bottles and the drinks. Labor: The Labor is referred as the workforces who donate their physically or mentally service. For Coca-Cola company, the labor includes the factory employees, supervisors, and individuals of lower ranks in the offices. Land The Land means natural resources which are found on Earth. For Coca-Cola company, the land includes oils to be used for plastic, diverse minerals for the glass as well as the necessary ingredients of different products of Coca-Cola[ CITATION The17 \l 1033 ]. Objectives of the firm The key objectives are to refresh the world, to encourage jiffies of cheerfulness and happiness as well as create value by making a difference. References Assignmentwriters.co.uk. (2012, 8 20). Cultural Impact on Business: A Case Study on Coca Cola’s Cultural Issues in India. Retrieved from assignmentwriters.co.uk: http://www.assignmentwriters.co.uk/socio-cultural-barriers-faced-by-coca-cola-in-india-and-solutions-to-overcome-the-issues/ Coca-colacompany.com. (2012, 1 1). Economic Opportunity. Retrieved from coca-colacompany.com: http://www.coca-colacompany.com/stories/economic-opportunity Coca-colacompany.com. (2017, 3 8). COCA COLA. Retrieved from coca-colacompany.com: http://www.coca-colacompany.com/ Myassignmenthelp.com. (2017, 3 8). External Environment Analysis Of Coca-Cola. Retrieved from myassignmenthelp.com: https://myassignmenthelp.com/free-samples/external-environment-analysis-of-coca-cola Thecocacolacompany-sabrinayang.weebly.com. (2017, 3 8). Factors Of Production. Retrieved from thecocacolacompany-sabrinayang.weebly.com: http://thecocacolacompany-sabrinayang.weebly.com/factors-of-production.html