VERD TECH
APRIL 2025
Startup
Business
Plan
Our Future is Bright
Presented To: Upwork
Presented By: Jumare Khaled
Table
of Contents
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I. Executive Summary
3
II. The Organization
4
III. Business Description
6
IV. Product List
7
V. Industry Background
8
VI. Competitor Analysis
9
VII. Market Analysis
10
VIII. Marketing Plan
11
IX. Financial Plan
13
X. The Future
14
Executive
Summary
PAGE 3
Give a brief explanation for
the page
Mission
To provide ethical, sustainable
consumer electronics
Vision
To be a key contributor to a
sustainable world
The Product
VerdTech makes and sells PC accessories made from recycled and
renewable materials.
The Leadership
Leslie Boatwright founded the company after years in the tech industry.
She serves as Founder and CEO.
The Overall
Industry
Five major players dominate the PC accessories market. However,
VerdTech aims to offer consumers a greener alternative.
The Competitors
Major competitors include Weisenham Tech Solutions, Lamplight
Mobile Systems, and Tektias. VerdTech will differentiate its products
from theirs by using recycled and renewable materials.
VerdTech wants to raise $7 million to scale its operations. So far, the
The Financial Status company has raised 75% of its target. Financial resources will be
focused on developing a collection and recycling program.
Future Plans
By 2026, the company plans to implement its collection and recycling
program in three cities. By 2040, it expects to manufacture ethical and
sustainable electronics for leading brands.
The
Organization
PAGE 4
Give a brief explanation for
the page
Leslie Boatwright
Alfonso Perez
Imani Olowe
Chief Executive Officer
Chief Financial Officer
Chief Operations Officer
Explain what they do for
the business. How much
experience do they
have? Where did they
study? What are their
achievements? You may
also add a fun fact about
them.
Explain what they do for
the business. How much
experience do they
have? Where did they
study? What are their
achievements? You may
also add a fun fact about
them.
Explain what they do for
the business. How much
experience do they
have? Where did they
study? What are their
achievements? You may
also add a fun fact about
them.
The
Organization
PAGE 5
Give a brief explanation for the page
Map of the Organization
Leadership
Design and Strategy
Programs
Design
Engineering
Collection
Recycling
Gabriel Shelby
Jonathan Lund
Margarita Perez
Ren Katayama
Kiara Austen
Sebastian Bennett
Francisco Andrade
Lars Peeters
Trisca Laghari
Ndemi Otieno
Emilio Santana
Jiara Martins
Business
Description
PAGE 6
Give a brief explanation for
the page
Green Technology
Solutions
In this section, explain in detail what
the business does. The goal is to
convince potential investors that the
business is a viable endeavor. What
is the business's main product or
service? How does it work? Will it
offer a range of different product
categories or services? What type of
customers is it trying to reach? How
is it new or different from other
businesses in the field? And finally,
consider the business's opportunities
for growth and expansion.
Product List
PAGE 7
Give a brief explanation for
the page
$50.00
$40.00
Bluetooth Keyboard
and Mouse
Telefonoa
Charging Station
Made from renewable bamboo
and recycled metals. Letters are
carved into each key for durability.
A refurbished vintage telephone
that can be placed on your desk or
installed on a wall.
$00.00
$00.00
Item Name
Item Name
Add a description here. Be
creative and descriptive. The goal
is to entice the audience into
purchasing it.
Add a description here. Be
creative and descriptive. The goal
is to entice the audience into
purchasing it.
Industry
Background
PAGE 8
Give a brief explanation for the page
The PC
Accessories Market
In this section, write about the broader industry your business
is in. Specify what industry it is - where it is, how big it is, what
its general characteristics are, and what the usual products and
services are available. What is the industry's history and what
are its usual trends? Do you see new patterns developing? Give
a prediction or outlook about where the industry is headed.
Item 1
Lack of
sustainable brands
Item 2
Even though five major players
dominate the PC accessories
market, VerdTech aims to
provide consumers with a
greener alternative.
Item 3
Item 4
0
10
20
30
40
50
60
Competitor
Analysis
PAGE 9
Give a brief explanation for
the page
Lamplight Mobile Systems
Duplicate the SWOT table as you evaluate other competitors.
Strengths
Affordable
consumer
electronics
Attractive and
trendy designs
Readily available
to consumers
Weaknesses
Opportunities
Threats
Does not meet
quality standards
Adds to e-waste
in landfills
Slow customer
service
Growing number
of remote
workers
High demand for
PC accessories
that reflect one's
personality
Increased
spending on
technology
Increasing
number of
competition
Shift towards
sustainability
Supply chain
disruptions
Sustainability Matters
In this section, specify who your competitors are and how
prominent they are in the industry. Explain what products they
have and what services they offer. Note their strengths and
weaknesses. Show an analysis of their strategies for sales,
branding, and marketing.
Market
Analysis
PAGE 10
Give a brief explanation for
the page
Green and Ethical Consumer
In this section, detail the specific market you are targeting. If it is
a sizeable market, you may group your target audience into
categories. You can also take into account the geography of your
target market - if the business is an online endeavor or if it has
physical locations. Besides geography, consider the audience's
gender, race, educational level, and other demographic data.
30 | Freelancer | Brooknew
Olivia is a freelance writer who cares for herself,
the community, and the planet.
Goals
Practice self-care daily
Reduce household waste
Win more clients
Likes
Productivity apps
Yoga
Lean cooking
Personality
Olivia Wilson
She/Her
Creative
Resourceful
Educated
Challenges
Dealing with stress
Managing an eco-conscious
household
Meeting her work deadlines
Dislikes
Smog
Wasteful packaging
Fatty food
Products They Enjoy
Greenery Lifestyle groceries
Flawless Green skincare line
Year Yoga Gear mat
PAGE 11
Marketing Plan
Give a brief explanation for the page
Touching More Lives
In this section, show potential investors what your specific
marketing and sales targets are and how you plan to
achieve them. Talk about how you will sell your product or
service. Research the best methods for reaching your
audience and convincing them to buy your product.
Highlight how you are offering something new or how you
can fix a problem in the industry. Understand the
purchasing priorities of your audience and try to leverage
that behavior.
Marketing
Plan
PAGE 12
Give a brief explanation for
the page
The 4Ps of Marketing
Use this table to map out your marketing mix
Product
The brand, its features,
its packaging
Common questions:
What needs does this product fulfill
What frustrations does it address?
What makes it compelling to customers that they will
want to have it?
Price
Discounts, bundles,
credit terms
Common questions:
What is the value of the product or service to customers?
Are there established price points for this product or service
in the market?
How will this price compare with competitors?
Promotion
Print & broadcast ads,
social media, email,
search engine, video
Common questions:
How you will get the word out about your product or
service?
What promotional approaches are most familiar to your
audience?
What resources are available to you?
Place
Physical stores, website,
online marketplace
Common questions:
Will it be in a physical store or online?
Where will the stores be?
What will be the distribution channels?
Financial
Plan
PAGE 13
Give a brief explanation for
the page
Capital Requirements
In this section, give a breakdown of how you plan to use
the money and resources that your potential investors
could provide. Specify how much capital you need and how
you will allocate the money.
Value
Percentage
Research and Development
$456,000
44%
Marketing and Advertising
$456,000
44%
Daily Operations
$123,000
22%
TOTAL
$1,035,000
100%
Financial Outlook
You will also provide a projection of the business's financial
performance within a certain time frame. Investors will want
to know when they will receive a return on their investment.
US$ B
FY'26
FY'25
YOY change
Revenue
789.00
456.00
73%
Expenses
246.00
300.00
-18%
Profit
543.00
156.00
248%
$20/share
$10/share
100%
Dividend per share
Future Plans
& Milestones
PAGE 14
Describe what the page is about
Transforming Consumer Tech
In this final section, map out your future plans for the
business. Dream big! These plans could include expansion
projects, new product offerings, and major partnerships.
Discuss how much impact you want to bring to the
industry. This enables potential investors also to be
optimistic about the business.
Become an officially
carbon-neutral
company
Manufacture ethical
and sustainable
electronics for
leading brands
2030
2040
2026
2035
Implement collection
and recycling program
in three cities
Introduce collection
program nationwide
Contact us
for further
inquiries
VERD TECH