Kelvin W. Mwangi

Work Order: Develop a 10-Week Content Calendar for Facebook Brand: All American Buildings Type: They manufacturer and build steel structures like Carports and RV Covers. https://allamericanbuildings.com/ https://www.facebook.com/allamericanbuildings INFO FROM CLIENT: We sell buildings & carports. SOCIAL MEDIA GOALS: The main goal is to generate sales and any followers to request quotes for their needs for an RV cover. https://allamericanbuildings.com/our-products/rv-covers/ ____________________________________________________________________________________ RESEARCH/WRITING JOB CONTENT CALENDAR – 10 WEEKS Develop a 10-week Facebook content calendar Outline custom weekly messaging themes based on various aspects of the client’s business. (i.e. about the brand, mission, services, testimonials, education, giveaways, etc.) Then you will need to develop daily posting ideas based on that weekly theme. We don’t write out the actual post, but we provide a 20-25 words guidance on what to post. SPECIAL POSTING IDEAS Need (11) posting ideas based on fun National Holidays CAMPAIGN CONCEPTS Develop 2 social media campaign concepts. Here we creatively create a concept for a social media campaign based on a theme that would include videos, live stream (IGTV), posts, image gallery posts, etc. Something that can be a standalone show or campaign. For example, a creative giveaway or user generated contest. Write a few paragraphs and bullet points to describe each campaign concept. ACTIONABLE ITEMS Develop (15) Actionable Items that the client can do regarding their social media content (Be specific) Search online to see what possible strategies they can implement to build their brand online. SOCIAL MEDIA AUDIT Analyze the client’s Facebook and provide (10) optimization tips for client to boost their presence. _______________________________________________________________________________________ WEEK-1 – WEEKLY THEME See Week-1 Theme. Weekly Theme: ALL AMERICAN BUILDINGS & CARPORTS - ABOUT US WEEK; WHAT'S YOUR STORY? WEEK-1 – DAILY POSTING IDEAS Develop (7) Posting Ideas that are tied to your Week-1 Theme Daily Posting Ideas 1. Talk about who you are and what you do in a nutshell. What’s your main purpose of existence? 2. A post of when the company was founded and who is/are the founder(s). Is it a family owned business or not? People like a good story of how the company came to its feet. 3. What more do you offer? Place yourself as the thought-leader in this space. Mention your most successful projects, your blog, newsletter or other materials you offer. 4. What’s your mission/main objective and vision-where/what do you intend to go/do in the long run? 5. Briefly introduce your team. Who does your team comprise of? Mention all specialists and professionals present in your team. 6. Who are your partners? Mention them and where they are located and serve. What’s their importance? 7. What are your unique abilities or qualities as a company in your industry? Mention if you have all resources (modern equipment and manpower) necessary, mention about your long experience in the field and the quality of your products and other benefits. _____________________________________________________________________________________ WEEK-2 – WEEKLY THEME See Week-2 Theme. Weekly Theme: RV COVERS WEEK - DESCRIBE YOUR RV/BOAT COVER STRUCTURES, PRICING, DELIVERY, INSTALLATION, AND BENEFITS. WEEK-2 – DAILY POSTING IDEAS Develop (7) Posting Ideas that are tied to your Week-2 Theme Daily Posting Ideas 1. A post that Highlights why it’s important to cover your Recreational Vehicle or boat. List at least 3 points. 2. A post explaining what your RV/Boat cover is made of. Outline the main materials used to make the RV/Boat covers. 3. A post on how much an RV/Boat cover costs. Do you offer discounts? Do you offer a free quote? 4. A post describing your delivery services. Do you offer free or paid deliveries? Where (the places you can comfortably deliver) do you deliver and how long does it take? 5. A post on your installation services. Describe your RV/Boat cover installation process from start to finish. 6. A post explaining which criteria you use to charge for your installation services, how long it takes to install a regular RV Cover and what are the requirements for the customer. 7. A post outlining benefits of choosing your RV/Boat covers. List at least 5 benefits. _____________________________________________________________________________________ WEEK-3 – WEEKLY THEME See Week-3 Theme. Weekly Theme: PROCESS WEEK - DESCRIBE THE PROCESS FROM START TO FINISH WHEN PURCHASING YOUR RV COVERS. WEEK-3 – DAILY POSTING IDEAS Develop (7) Posting Ideas that are tied to your Week-3 Theme Daily Posting Ideas 1. A post indicating when you’re usually open for business. Indicate the time and days of the week when you’re operational. 2. A post on your contact info. If you have a hotline or a link specifically meant for inquiring the prices of RV covers. 3. A post describing how the first call from potential clients is usually like. Who will attend to them and what information will be requested or given. This will prepare them of what they should expect. 4. A post on whether the client needs to visit your office physically on the first purchase or they can do it online. Also let them know if you need to do ground inspection before installing the RV cover. 5. A post on the payment options you offer your clients. List the options for your clients to choose from while purchasing your services/products. 6. A post indicating different prices that you sell your RV covers at and if you offer discounts. 7. A post indicating whether you offer delivers and of they are free or paid for and how long they typically take. __________________________________________________________________________________ WEEK-4 – WEEKLY THEME See Week-4 Theme Weekly Theme: RV COVERS WEEK - SHOWCASE HOW YOUR STRUCTURES PROTECT YOUR RECREATION VEHICLE/BOAT INVESTMENT. WEEK-4 – DAILY POSTING IDEAS Develop (7) Posting Ideas that are tied to your Week-4 Theme Develop daily posting ideas based on your weekly theme. Daily Posting Ideas 1. A post highlighting the material used to manufacture RV/Boat covers. How good are they and why did you choose them? 2. A post describing how much effort and resources you put into manufacturing these RV/Boat covers. 3. A post talking about your quality control measures and how you only deploy top-quality RV/Boat covers to customers. 4. A post highlighting at least 5 top challenges that might destroy RV/Boat covers. This includes snow, sun, etc. 5. A post indicating how the RV/Boat covers protects your RV/Boat from the challenges listed in the previous post. 6. A post indicating the durability of these RV/Boat covers. How long can it last? How long can it serve the customer efficiently? 7. A post real-life event that might have happened in the past, maybe something like a snow storm and how your RV covers helped in the situation. Also accompany with real photos of the event. _____________________________________________________________________________________ WEEK-5 – WEEKLY THEME See Week-5 Theme. Weekly Theme: RV COVERS WEEK - BREAKDOWN THE VARIOUS STRUCTURE OPTIONS AVAILABLE (REGULAR ROOF, A-FRAME, VERTICAL, ETC.) WEEK-5 – DAILY POSTING IDEAS Develop (7) Posting Ideas that are tied to your Week-5 Theme Please develop a creative theme and posting ideas Daily Posting Ideas 1. A post on all the various structure options you offer. Just listings, no explanations. 2. A post on your regular carport. What is it and how long does it take to complete. How much does it cost? 3. A post on your A-frame carport. What is it and how long does it take to complete. How much does it cost? 4. A post on your A-Frame Vertical carport. What is it and how long does it take to complete. How much does it cost? 5. A post on the metal (steel) gauge you use to construct these RV Cover structures. Breakdown the price for 20-gauge and why it’s more expensive than 14-gauge. 6. A post on how long you need to install these different structures you offer and if there are additional installation cost. 7. A post on how many cars, RVs or boats your carport structures or covers can harbor. _____________________________________________________________________________________ WEEK-6 – WEEKLY THEME See Week-6 Theme. Weekly Theme: DESIGN YOUR STRUCTURE WEEK - TALK ABOUT YOUR DESIGN OPTION TO BUILD A CUSTOM SIZED RV COVER. WEEK-6 – DAILY POSTING IDEAS Develop (7) Posting Ideas that are tied to your Week-5 Theme Please develop a creative theme and posting ideas Daily Posting Ideas 1. A post highlighting that you give your customers an option to design their custom or ideal covers or carports. 2. A post listing the custom design options you offer your clients. 3. A post with an illustration diagram showing how to create a custom Regular Roof RV cover. 4. A post with an illustration diagram showing how to create a custom A-frame Roof RV cover. 5. A post with an illustration diagram showing how to create a custom Vertical Roof cover. 6. A post with an illustration diagram showing how to create a custom Motorhome Roof cover. 7. A post with an illustration diagram showing how to create a custom Boat Carports. _____________________________________________________________________________________ WEEK-7 – WEEKLY THEME See Week-7 Theme. Weekly Theme: MADE IN THE U.S.A. WEEK - DISCUSS HOW YOUR RV COVERS ARE MADE IN THE USA. HOW IMPORTANT THAT IS. WEEK-7 – DAILY POSTING IDEAS Develop (7) Posting Ideas that are tied to your Week-5 Theme Please develop a creative theme and posting ideas Daily Posting Ideas 1. A post on why the “Made in U.S.A” label is so important and why you take pride in it. 2. A post on where your raw materials come from (U.S.A). Why is it this important to your customers? You can talk about quality. 3. A post indicating the difference in quality and reliability between RV covers and carports made in U.S.A and those made in other countries. Why should people choose “Made in USA” over the others? 4. A post mentioning your unique core values and your unique way of doing things in an American way. 5. A post mentioning the importance of your company being based in USA like adhering to high quality standards and utilizing professional workforce. 6. A post on how convenient it is doing business with your company. Mention quick response, quick deliveries, etc. 7. A post mentioning that you’re fully certified or insured. Assure your potential customer will get nothing but top-quality services/products from you. _____________________________________________________________________________________ WEEK-8 – WEEKLY THEME See Week-8 Theme. Weekly Theme: BEHIND THE SCENES WEEK - SHOWCASE THE MANUFACTURING PROCESS FOR YORU RV COVERS; HIGHLIGHT TEAM MEMBERS. WEEK-8 – DAILY POSTING IDEAS Develop (7) Posting Ideas that are tied to your Week-5 Theme Please develop a creative theme and posting ideas Daily Posting Ideas 1. A post explaining where and when the RV/Boat cover manufacturing process starts. 2. A post indicating all the resources needed for the manufacturing process to go through successfully. 3. A post indicating if a customer needs to pay upfront full or half amount for their RV cover to start being manufactured. 4. A post highlighting the team member who kick-starts your manufacturing process and what he/she does. 5. A post highlighting all the personnel involved in the manufacturing process with their specific roles. 6. A post indicating the manufacturing process’s time-frame. How long does it take to complete manufacturing one RV cover? 7. A post indicating challenges you face during the manufacturing process and how you resolve them. _____________________________________________________________________________________ WEEK-9 – WEEKLY THEME See Week-9 Theme. Weekly Theme: TESTIMONIALS & REVIEWS: SHOWCASE YOUR TOP REVIEWS AND SATISFIED CUSTOMER TESTIMONIALS. WEEK-9 – DAILY POSTING IDEAS Develop (7) Posting Ideas that are tied to your Week-5 Theme Please develop a creative theme and posting ideas Daily Posting Ideas 1. A post on one of your top or recent customer testimonials either written or video. You can tag the customer on the post. 2. A post featuring few 5-star reviews on Google, Yelp or any other renowned review websites. 3. A post where your CEO is reviewing and giving a critique on one of your RV cover or Carport from top to bottom. 4. Post a poll or a questionnaire or a survey where you’ll request your audience to propose changes in your products/services or say what they like most about your products/services. 5. Host an interview with some of your recent or recurring customers and let them say how they are satisfied about your services/products. 6. Post your most recent 5-star review with screenshots/images clearly indicating a recent date and the customer receiving/using their product. 7. Post a video on your team manufacturing or installing an RV cover for a customer from start to finish. ________________________________________________________________________________________ WEEK-10 – WEEKLY THEME See Week-10 theme. Weekly Theme: RV COVERS FAQS WEEK - ANSWER QUESTIONS ABOUT RV COVERS; SHARE INDUSTRY NEWS; POSITION YOURSELF AS AN EXPERT. WEEK-10 – DAILY POSTING IDEAS Develop (7) Posting Ideas that are tied to your Week-5 Theme Please develop a creative theme and posting ideas Daily Posting Ideas 1. Post the question “What makes a good RV cover” and answer it describing the type of RV cover you manufacture. 2. A post on a recent/trending design for RV cover or Carport that your audience needs to know about. 3. A post on how your customers should take care of and maintain their RV cover and carport in good condition. 4. Post a Frequently Asked Question about your company and answer it. 5. A post on what makes steel (its unique properties) the best material to make RV covers or carports. 6. A post explaining different materials to use for foundation while setting up a carport or RV cover. 7. A post featuring your recent blog post/news/PR. Include a link to the article. ________________________________________________________________________________________ SPECIAL POSTING IDEAS Theme: National Holidays Posting Ideas Need (9) posting ideas based on the National Holiday info below. See these web pages for more info: https://nationaltoday.com/may-holidays/ https://nationaltoday.com/june-holidays/ https://nationaltoday.com/july-holidays/ Posting Ideas Based on Fun National Holidays 1. Monday, Nov 15th - National Recycling Day A post encouraging your audience to recycle and help save the planet. You can take photos of your employees recycling cartons, steel fragments that remain when manufacturing carports and even team up with members of your community to clean up your environment. Take photos and video and post them. Use #BeRecycled 2. Tuesday, Nov 16th - National Fast-Food Day Ask your customers and employees to take photos of them taking their favorite fast food and post it. Also, add a caption that indicates that your installation services are completed faster than fast food. 3. Friday, Nov 19th - National Camp Day Wish your audience and happy camping day and ask them not to forget to take care of their RVs by getting an RV cover from you to protect it from damage. Let them know that they can go camping with their RVs. 4. Thursday, Nov 25th - Thanksgiving Post something that show gratitude and thank your loyal customers with a special post. You can do this by offering discounts of giving them free t-shirts or inviting them for lunch with your employees. 5. Friday, Nov 26th - Black Friday You can run a Black Friday contest or holiday giveaway. Build hype with Black Friday previews which clearly indicate the offers and discounts you’re willing to give. 6. Saturday, Dec 4th - National Cookie Day Partner up with a local bakery and help each other advertise your services and increase your reach. Post selfies of your employees enjoying their cookies and let them visit your company. Take selfies and post on their pages as well. 7. Monday, Dec 13th - U.S. National Guard Birthday Reach out to local businesses and institutions, and then set up a commemoration service for community members who serve in the National Guard. Take photos, light candles for those who have made the sacrifice and post it on your social media. 8. Friday, Dec 17th - National Ugly Sweater Day Ask your audience to make an ugly sweater, wear it and purchase your products/services to receive a discount. Only offer discounts to those wearing an ugly sweater. 9. Saturday, Dec 25th Christmas First, Add Christmas flair to your branding (profile, cover photo, logo, etc.) throughout the holiday season. Post helpful videos like how to decorate your RV cover for Christmas or how you could use a carport as your tent if you’re having guest on Christmas. 10. Friday, Dec 31st - New Year's Eve Host a virtual event where you’ll be live lighting up fireworks. You can put a countdown clock from the morning till midnight and you can offer coupons with codes only redeemable after midnight. Ask your audience to send the codes to you for a chance to win a gift. 11. Saturday, Jan 1st, 2022 - New Year's Day Wish your customers/audience a happy new year and offer them discounts and rewards to show that you celebrate them for supporting you throughout last year. Set out your new year’s resolutions and let them be known by your u=audience. Embrace a New Year flair in your branding (profile, cover photo, logo, etc.). _____________________________________________________________________________________ CAMPAIGN CONCEPT-1 Develop (1) creative campaign concept that she can use as a weekly show/campaign on Instagram to engage followers. Write a description of the campaign with bullet points too. (Around 75 - 100 words) Campaign Concept-1: Educational video campaign. Details: Create Videos of your product or service to help you promote your business and brand. Showcase new products, offer tutorials and talk about relevant (and interesting) things going on in your company or the industry at large. Create content that is useful to your audience like instructional videos to help understand your product or services better. You can also use demographics on your RV cover structures to help your potential customers design their custom RV covers remotely on their phones or computer. CAMPAIGN CONCEPT-2 Develop (1) creative campaign concept that she can use as a weekly show/campaign on Instagram to engage followers. Write a description of the campaign with bullet points too. (Around 75 - 100 words) Campaign Concept-2: Partner with other small businesses Campaign Details: There’s strength in numbers when competing against big companies for sales and customer loyalty. It’ll be wise to network with other business with a goal to make sales as you and get their name out there as you to increase your marketing power. Team up with a few businesses to spread the cost of advertising to reach more people. What you’ll need to do is cross-promoting your products with compatible local businesses that you have selected. You can offer discounts to customers who produce a receipt from the business you’ve partnered with as an indication that they have purchased an item from them. This also happens to your clients who visit the other business and produce your receipt, they get a discount. This will encourage both your customers to buy from each other. ************************************************************************************* ACTIONABLE ITEMS Develop (15) Actionable Items that the client can do regarding their social media content (Be Brand Specific) Actionable Items 1. Quality Before Quantity. Post only content that gives value to your audience. Avoid posting anything simply for the sake of it. Ensure every post is connected to the brand’s goals or objectives. 2. Get An Effective Posting Frequency. Find a frequency that will update and retain your followers. Too much content will lose them and so is too little. Post the right amount of valuable content at the right time. 3. Who are you online? Define Your Social Media Voice And Tone. What do you want your brand to sound like online? Who is your target audience and what vocabulary do they use? Based on the first two questions, what will your audience want to hear from you? Will you be professional, sarcastic or funny? You know better. 4. Create content strategies for each social network. What works for Meta (Facebook) might not work for Instagram, twitter or LinkedIn. Know what type of content to post where and when. 5. Follow correct number of words/characters and size of images for each platform. For example, an ideal Insta post is between 138 to 150 characters while the recommended size for images to post on FB is 1200px by 630px. This applies to Twitter and LinkedIn. 6. Have a social media posting schedule. It helps you post more strategically. Know what time your audience is online and post the content. 7. Use a social media calendar. To keep your posting schedule in line and functional, you need a social media calendar. The Calendars keep you accountable for posting deadlines and planning ahead saves time. 8. Optimize Your Social media Profiles For optimal Exposure. Make sure all your usernames, profiles, bios, company description, header photos and Logos are consistent. This makes it easy for people to find you everywhere. Put all the necessary info about your company on your profiles and use relevant keywords strategically to be found easily by search engines. 9. Use humor, but trend carefully. You can use memes and other forms of humor to entertain your audience and at the same time advertise your products and services. Using humor the right way can propagate your brand to great heights while one wrong move could lead you into a deep mess. 10. Use hashtags sparingly. Research your Hashtag before using them and make sure you don’t overuse them. This ensures that all your posts find the right audience who can turn into customers. 11. Cover the basics. Conduct a social media audit to make sure that all blanks are filled. Ensure that all your social media profiles have the right name, description, logos, banners, bios, and the content posted meet your standards. 12. Keep an eye on your social media analysis, engagement data and other relevant statistics. Numbers don’t lie. Observe, study, analyze and act on the data form your social media data center to make sure you’re doing things right. 13. Study and learn from your competitors. Get a list of at least of your top competitors, analyze their tactics, methods of engagement, challenges and revamp your tactics to be better than them. Only then can you retain and attract more clients. 14. Watch out on the language you use. Avoid slang if it’s not relevant to your brand and use the language that your audience is using in order to connect with them. If it’s slang, well and good, if it’s not, avoid it. 15. Blend your content. Don’t post about the same thing over and over again. Your followers are most likely going to unfollow you for posting same promotional content repeatedly. Try to blend in with industry news, relevant community news, job postings, GIFs, informative blog posts, etc. ******************************************************************************* SOCIAL MEDIA AUDIT – FACEBOOK Analyze the client’s Facebook and provide (10) optimization tips for client to boost their presence. FACEBOOK AUDIT 1. Post regularly. It has been long since you posted something on your page and this might lead to your audience forgetting about you. 2. Mix up your content. Post different content on your page. This includes GIFs, community news that are relevant to your brand, blog posts and more. 3. Use hashtags strategically. Optimize your content and brand profile by using relevant hashtags in the right volume. 4. Post more videos. Visual content are more likely to receive more engagement than written content. Make it a habit to post educational and valuable videos on your page. 5. Go live more of often to connect with your audience in live chats and recognize them when they join you. This will make them love your brand more and even recommend you to their friends. 6. Engage you audience on the comment section. Whether they are negative or positive comments on your posts, make sure you respond to them politely. This shows your audience that you’re concerned about them. 7. Ask for feedback from your audience. Use polls and surveys to ask your audience what they would like changed or retained in your company. Ask them to rate your services in order to improve how you serve them. Offer rewards to encourage them to do it. 8. Promote user generated content. Encourage your audience to post about your company or share your posts on their social media. Use them as your brand ambassadors. 9. Optimize your brand, bio and company description using relevant keywords. 10. Use Emojis in your posts. This will help you outline your points well and emojis also attract more eyes on your posts. They also help make the post not to look dull.