Kelvin W. Mwangi

Work Order: Develop a 5-Week Content Calendar for Facebook Brand: ANYWORD.com Type: Anyword is the world's most accurate AI for generating and optimizing copy. INFO FROM CLIENT: https://anyword.com/ https://www.facebook.com/getanyword Anyword is the world's most accurate AI for generating and optimizing copy. Looking to Accomplish: Gain a following, boost engagement, be a brand that people love. Would love to be funny and engaging, and not generic/boring/bland. Competitors: https://digitalmarketingtipsy.com/tools/ai-copywriting-tool/ https://www.facebook.com/heyjarvisai ____________________________________________________________________________________ RESEARCH/WRITING JOB CONTENT CALENDAR – 5 WEEKS Develop a 5-week Facebook Content Calendar Outline custom weekly messaging themes based on various aspects of the client's business. (i.e., about the brand, mission, services, testimonials, education, giveaways, etc.) Then you will need to develop daily posting ideas based on that weekly theme. We don't write out the actual post, but we provide a 20-25 words guidance on what to post. SPECIAL POSTING IDEAS Need (8) posting ideas based on fun National Holidays CAMPAIGN CONCEPTS Develop (2) social media campaign concepts. Here we creatively create a concept for a social media campaign based on a theme that would include videos, live stream (IGTV), posts, image gallery posts, etc. Something that can be a standalone show or campaign. For example, a creative giveaway or user-generated contest. Write a few paragraphs and bullet points to describe each campaign concept. ACTIONABLE ITEMS Develop (15) Actionable Items that the client can do regarding their social media content (Be specific) Search online to see what possible strategies they can implement to build their brand online. SOCIAL MEDIA AUDIT Analyze the client's Facebook and provide (10) optimization tips for client to boost their presence. TOP HASHTAGS List the best tags for the keywords, i.e. [RealEstateInvesting] and [Flipping Houses]. 20-30 targeted tags each. Part of our reports include the top hashtags available. We search for the right hashtags using Instagram and developing good keywords. So, for this job one keyword would be "RealEstateInvesting" – Search that "tag" on Instagram and list those tags by popularity. i.e. - #realestateinvesting (2.8m) Now take that tag #realestateinvesting and add an "a" at the end for #realestateinvestinga. See if anything is worthwhile like #realestateinvestingatlanta (3.9k) and #realestateinvestingadvice (515). Repeat that with each letter in the alphabet to develop a comprehensive list of targeted hashtags. Note general popular hashtags like #realestate are not good as they are too vast and not specific. The better tags that help gain traction are targeted tags with lower popularity counts. These tags have more opportunity for exposure. _________________________________________________________________________________ WEEK-1 – WEEKLY THEME Need weekly messaging theme for Week-1 Weekly Theme: ANY WORD-ABOUT US WEEK; WHAT'S YOUR STORY? WEEK-1 – DAILY POSTING IDEAS Develop (7) Posting Ideas that are tied to your Week-1 Theme Daily Posting Ideas 1. A post on your mission. What has your company set out to achieve? Why was your company started? 2. A post on your vision. Where do you see your company in 1, 5, or 10 years? Also, list a few of your achievements so far. 3. A post on your experience. How long have you been in business? Share your portfolio. You can combine everything in a video. 4. A post on your team. Who is on your team? Mention all the professionals in your team and highlight their significance. 5. A post on your milestones. What did you set to achieve when you started the company that you've already achieved. Appreciate your customers and all stakeholders in the post as well. 6. A post on your partners. Who are your partners? Mention the big names you have on your partner's list. You can also host a live video with some of their executives. 7. A post talking about your Affiliate program. How can your audience share your business and earn commissions? How much commission can one earn? _____________________________________________________________________________________ WEEK-2 – WEEKLY THEME Need weekly messaging theme for Week-2 Weekly Theme: SOLUTIONS: MARKETERS SOLUTIONS WEEK WEEK-2 – DAILY POSTING IDEAS Develop (7) Posting Ideas that are tied to your Week-2 Theme Daily Posting Ideas 1. A post on how you help marketers get it right the first time—outline points on how you help them take out the guesswork. 2. A post on the features your AI offers to the marketers. List the features down. 3. A video post discussing about Ad account integration feature for marketers in your AI. 4. A post on how Marketing teams all over the world are using AnyWord AI for their businesses. 5. A post showing interesting facts & statistics on how AnyWord is helping and has helped marketers. 6. Post a case study of one marketer. Share the story of how AnyWord AI has helped them increase their sales and revenue. 7. Post a video interview with a marketer and talk about the issues affecting them, then present AnyWord as a solution to those problems. _____________________________________________________________________________________ WEEK-3 – WEEKLY THEME Need weekly messaging theme for Week-3 Weekly Theme: SOLUTIONS: PUBLISHERS AND API WEEK WEEK-3 – DAILY POSTING IDEAS Develop (7) Posting Ideas that are tied to your Week-3 Theme Daily Posting Ideas 1. A post on the Reader Loyalty and Branded Content solutions you offer Publishers. 2. A post on the Paid subscribers, E-commerce & Affiliate solutions you offer to publishers. 3. An infographic on your Ad revenue solution. Show proof that your ad revenue solution works for publishers. 4. A post on different formats that AnyWord can help you promote your services and products. I.e., Social Posts, Product Descriptions, Ads, Web Copy, Editorial Copy, Email Subject Lines, Push Notifications, and SEO Content. 5. A post on how your API solution is ideal for marketplaces, agencies, and marketing vendors. 6. A post on Frequently Asked Questions publishers have about AnyWord AI and how it's good for them. 7. A video post explaining how to use the free API demo. __________________________________________________________________________________ WEEK-4 – WEEKLY THEME Need weekly messaging theme for Week-4 Weekly Theme: YOUR PRICING AND PRODUCTS/SERVICES PACKAGES/SUBSCRIPTIONS WEEK-4 – DAILY POSTING IDEAS Develop (7) Posting Ideas that are tied to your Week-4 Theme Develop daily posting ideas based on your weekly theme. Daily Posting Ideas 1. A post on your starter package. What does it include? 2. A post on your Business (Beta) package. What does it comprise of? 3. A post on your Enterprise package. What does it feature? 4. A post on the free package. How long is the trial period, and what features will the customer enjoy? 5. Post a Q&A about your company's products, services, and pricing. 6. A post on any discount offers or promotions you might have at the moment. 7. A post advertising any e-book your company might have either on digital marketing or any other topic. It can also be a training video for marketers or something. _____________________________________________________________________________________ WEEK-5 – WEEKLY THEME Need weekly messaging theme for Week-5 Weekly Theme: CUSTOMER REVIEWS & TESTIMONIALS, AND BEHIND THE SCENES WEEK-5 – DAILY POSTING IDEAS Develop (7) Posting Ideas that are tied to your Week-5 Theme Please develop a creative theme and posting ideas Daily Posting Ideas 1. A post on a customer testimonial. It can be either video or written, whatever is available. Don't forget to tag the customer to show they are real. 2. Post 5-star reviews from Google Business, Trust-pilot, Yelp, etc. Boast about your top-rated reviews. 3. Post a video review of your AnyWord AI. You can have someone else on board and review the product together, bringing out its strengths and weaknesses. 4. A video on your employee of the week/month/year. How do you appreciate your top employees? 5. Post a bunch of Videos: Customer reviews, affiliate reviews, and customer testimonials. 6. Behind the scene: Employees celebrating one of the national holidays. How do you celebrate the holidays at AnyWord? Show the world. 7. Behind the scene: Your employees having fun. Maybe during a team-building event, etc. _____________________________________________________________________________________ SPECIAL POSTING IDEAS Theme: National Holidays Posting Ideas Need (8) posting ideas based on the National Holiday info below. See these web pages for more info: https://nationaltoday.com Posting Ideas Based on Fun National Holidays 1. Wed, Dec 15th - National Cupcake Day Do you have a cause you care about? Maybe help less fortunate or homeless people in your community? Host a bake-off fundraiser and bake cupcakes with your brand's name. Request your audience and members of your community to donate something. 2. Fri, Dec 17th - National Device Appreciation Day Identify that one device that helped build your company from a start-up to an international company and try organizing a joint promotion with the maker company. If it's an iPhone or laptop, appreciate the company and the device. Ask your audience and employees to talk about their favorite devices. 3. Mon, Dec 20th - Games Day Ask your audience to comment on their favorite games and post a selfie playing it, whether it's Video games, live games, card games, board games, mobile games, trivia games. Try making a small trivia game for your audience to play on your page. 4. Sun, Dec 26th - National Thank You Note Day Host a note-making party in your offices and have your employees craft thank-you notes to your top customers/fans. Make sure you sign them yourself (CEO). Before the day, prepare your audience that you'll be sending out thank you notes to new and old customers. 5. Tues, Jan 4th - National Trivia Day Create some quizzes about your company or products and ask your audience to answer them. Offer a reward to whoever answers all of them right. 6. Wed, Jan 5th - National Screenwriters Day Honor storytellers by doing what they do best-storytelling. Invite an upcoming or renowned storyteller on a live video and post it. 7. Sun, Jan 9th - National Word Nerd Day Make a new word related to your brand and introduce it to your audience. Ask them to create posts with the new word for a chance to win a reward. 8. Tues, Jan 11th - Poetry at Work Day Celebrate a renowned poet by quoting a few of their poem lines in the post. Ask your audience to mention their favorite poets and their favorite poems. _____________________________________________________________________________________ CAMPAIGN CONCEPT-1 Develop (2) creative campaign concepts that she can use as a weekly show/campaign on Instagram to engage followers. Write a description of the campaign with bullet points too. (Around 75 - 100 words) Campaign Concept-1: EARLY CHRISTMAS THEMED CAMPAIGN Campaign details: -Create a hashtag for the campaign. You could use something like #earlychristams or #anywordearlychristmas -Use the hashtag to post a series of themed content where you promote your AI packages at a discount -Ask your audience to use the hashtag to repost and tag their friends in order to win a discount Campaign purpose: -Promote your AI packages and encourage people to take advantage of the early Christmas offers. Rewards: -discounts -free webinars or e-books -T-shirts -coupons Duration -Dec 1-Dec 26 Campaign Concept-2: KICK WRITER'S BLOCK OFF MARKETING WITH ANYWORD AI CAMPAIGN Campaign details -Explain what a writer's block is. -Explain how writer's block may inhibit your ability to create engaging and selling copy for your business -Introduce Anyword and explain how it overcomes this human limitation by creating great copy for marketing purposes -Ask your team to create memes of writers or marketers or just anyone experiencing writer's block, and then Anyword AI bot comes to their rescue. -Use #overcomewritersblock Campaign purpose -show how ANYWORD AI is not limited by writer's block or other factors limiting the human ability to create great selling copy. Campaign Duration -For as long as you want to keep it up. ************************************************************************************* ACTIONABLE ITEMS Develop (15) Actionable Items that the client can do regarding their social media content (Be Brand Specific) Actionable Items 1. Establish a posting schedule. Know the right time to post your content by researching when your audience goes online to get more engagement. 2. Optimize your profile. Use keywords on your bio and a catchy image on your logo to attract customers. Also, use a catchy slogan that clearly outlines the solutions you're offering your customers. 3. Know your target audience. In order to offer them what they need, you need to understand them in and out. Know what problems they undergo, what solutions they desire, and when they need it. It's also important to understand how they communicate so that you can blend in and offer your services to them. 4. Use more visual content. Images, videos, and infographics are more likely to bring more traction to your posts than posts with only written content. This is because they appeal to the eye. 5. Go live. Your audience needs to connect with you at a personal level. There's no better way than going live often and talking to them directly. 6. Be consistent. Post regularly and use a specific tone throughout your posts. 7. Be social. People love a friendly person with whom they can interact freely. You can establish this by hosting live events, offering rewards to your fans and followers, and hosting online trivial and surveys. 8. Always respond to your audience. When you post something, and your audience responds on the comment section, reply to every comment, whether it's a critique or not. Send a message that your audience is important to you. 9. Encourage User-Generated-Content. Create a brand hashtag that your followers could use to post content. They will help create your brand awareness without having to pay for it. 10. Use humor but be careful. Using memes and other forms of humor to advertise your products and services can propagate growth in your business. However, too much of it may harm your business. 11. Post shareable content. Everyone appreciates the quality or value of something. If you post valuable content infographics and videos, it's more likely that people will share your content hence sharing your brand. 12. Let every post count! All your posts should be geared towards providing valuable solutions to your clients, making your business necessary in their existence. Prove your worth over and over to your clients in all your posts. 13. Share case studies and Real-life scenarios where your solutions saved the day! Show that your services and products work in the day-to-day life, as you advertise. 14. Schedule your posts in advance. Don't drain yourself by posting every now and then without a little help from technology. There are modern software you can use to schedule even a whole month's posts, and they will post themselves at the right time without human intervention. All you have to do is confirm that what was posted is right. This will save you time and resources. 15. Pay attention to the length of your captions. For instance, you will perform best by limiting yourself to 138 to 150 caption characters in each post. ******************************************************************************* SOCIAL MEDIA AUDIT – FACEBOOK Analyze the client's Facebook and provide (10) optimization tips for client to boost their presence. FACEBOOK AUDIT 1. Use hashtags in your posts to bring the right audience to your page. This will increase interactions and potential customers. 2. Tag and mention people in your posts and videos. Try hosting other businesses in short video interviews, tag customers, and mention people you've done business with. This encourages them to react to your posts, motivating their fans or friends to want to do business with you. 3. Post more videos on your page and utilize your Facebook stories feature. Visual content is more appealing than writing. 4. Have specific posting times. Know when your audience is online and post at those specific moments. Avoid posting at any time. 5. Post regularly. If you fail to post on a daily or reasonable interval, your audience will forget that you exist. Be consistent. 6. Try polls and questionnaires to try and harvest feedback from your audience in order to improve your services and products. Customers' opinions are very important for your business to satisfy clients' needs. 7. Go live more often. Your audience needs to have a personal relationship or connection with your business. It's important that they see who's behind the screen. You can feature employees or other business partners in some of your live videos. 8. Establish a persona/specific voice or tone you use in your post. Know what your audience wants and be that. If your audience prefers slang, go for it; if it's professional language, use it. 9. Let your audience know about your company's milestones. For example, let them know when you hit a certain number of followers, revenue, or achieve your yearly goals. Make sure to thank and appreciate them for their support. 10. Try memes. Use humor to make your audience laugh and engage with you. Only use brand-related memes to avoid losing the right audience to propagate your business. ******************************************************************************* TOP HASHTAGS List the best hashtags with popularity counts for the main keywords and similar keywords under it. I.e. - [RealEstateInvesting] and [Flipping Houses]. 20-30 targeted tags each. Listing example: #realestateinvesting (2.4m) Main Keyword #1: #Copywriting Main Keyword: #2:#ArtificialIntelligence 1. #copywriting-1.3m 2. #copywritingtips-240.8k 3. #copywritingforcreatives-52.6k 4. #copywritingservice-38.3k 5. #copywritingservices-31.7k 6. #copywritingtip-27.7k 7. #copywritingskills-21.7k 8. #copywriting101-11.8k 9. #copywritingagency-9.9k9,924 posts 10. #copywritinglife-9.8k 11. #copywritingpro-6.1k 12. #copywritingblog-5.2k 13. #copywritingmatters-4.1k 14. #copywritingweb-4k 15. #copywritingcreativo-3k 16. #copywritingsecrets-3k 17. #copywritingbusiness-2.9k 18. #copywritingstrategy-2.4k 19. #copywritinghelp-2.7k 20. #copywritingtipsforbusinessowners-900+ 21. #copywritingworkshop-900+ 22. #copywritingtipsandtricks-800+ 23. #copywritingai -167 24. #writingcopy-1k 25. #contentwriting-453.2k 26. #contentcreator-8.2m 1. #ai-4.0m 2. #artificialintelligence-1.6m 3. #artificialintelligenceai-49.8k 4. #artificialintelligencenow-10.9k 5. #artificialintelligencetechnology-8.9k 6. #artificialintelligencemarketing-4.9k 7. #artificialintelligencedigitalmarketing-1.6k 8. #artificialintelligencefacts-1.5k 9. #artificialintelligencece-1.2k 10. #artificialintelligencenews-800+ 11. #artificialintelligenceapps-300+ 12. #artificialintelligenceagency-182 13. #artificialintelligenceprojects-182 14. #artificialintelligenceservices-400+ 15. #aicopy-100+ 16. #aicopywriting-200+ 17. #aicopywriter-100+ 18. #aiwriting-600+ 19. #aiwrites-100+ 20. #digitalmarketingintelligence-1.3k Main Keyword #3: #DigitalMarketing Main Keyword #4: #Contentmarketing 1. #digitalmarketing-20.3m 2. #digitalmarketingagency-2m 3. #digitalmarketingtips-1.4m 4. #digitalmarketingexpert-582.2k 5. #digitalmarketingstrategy-658.7k 6. #digitalmarketingservices-464.3k 7. #digitalmarketingtools-223.6k 8. #digitalmarketingconsultant-212.3k 9. #digitalmarketingcompany-178.3k 10. #digitalmarketingsolutions-151.1k 11. #digitalmarketingtrends-145.9k 12. #digitalmarketingstrategies-127.7k 13. #digitalmarketingtip-127.4k 14. #digitalmarketing101-95.3k 15. #digitalmarketingbusiness-87.5k 16. #digitalmarketingplan-87.1k 17. #digitalmarketingtipsandtricks-47.7k 18. #digitalmarketingspecialist-40.8k 19. #digitalmarketingservice-37.8k 20. #digitalmarketinghelp-23.1k 21. #digitalmarketingupdates-22.8k 22. #digitalmarketingfacts-22.8k 23. #digitalmarketingindustry-17.5k 24. #digitalmarketingnews-16.1k 25. #digitalmarketingagencies-15.5k 26. #digitalmarketingcontent-1.8k 27. #digitalmarketingcontentcreation-100+ 1. #contentmarketing -5.4m 2. #contentmarketingtips -476.7k 3. #contentmarketingstrategy -224.5k 4. #contentmarketingagency -61.3k 5. #contentmarketing101 -58.4k 6. #contentmarketingtip- 31.1k 7. #contentmarketingexpert -21.7k 8. #contentmarketingtrends -18k 9. #contentmarketingmanager -9k 10. #contentmarketingideas -8.5k 11. #contentmarketingservices -6.5k 12. #contentmarketingtools -5.7k 13. #contentmarketingstrategist-5k 14. #contentmarketingtipsandtricks -4.4k 15. #contentmarketingconsultant -4.2k 16. #contentmarketingworld -4k 17. #contentmarketingspecialist -2k 18. #contentmarketingautomation -1.4k 19. #contentmarketingplan -1.2k 20. #contentmarketingcreation-1.3k 21. #contentmarketingtobuildyourbusinessnetwork-1.2k 22. #contentmarketingcompany -800+ 23. #contentmarketinghacks-700+