Kelvin W. Mwangi

6 Simple Tips to Remember When Blogging for Ecommerce Sites Source: Pexels Blogging is a great strategy to increase organic traffic to your ecommerce website. Online store owners know this, but some still treat ecommerce blogging as an after-thought without knowing that these blogs can: Boost their SEO rankings Establish their brand's authority and credibility Bring high-ticket customers to their products Grow their brand's awareness, engagement, customer loyalty and affinity Educate potential & existing buyers about their products (why they need them and how to use them) If you're ready to get the most out of your online business blog, you'll need to educate yourself on the six simple tips to keep in mind when blogging for ecommerce sites discussed below. From understanding SEO best practices to knowing what type of content to create, these ecommerce blogging tips will help you stay on track throughout your blogging journey. 6 Simple Ecommerce Blogging Tips To Never Forget 1. Brainstorm Content Ideas That Are Relevant To Your Products or Services When blogging for an ecommerce business, focus your content around topics relevant to your products or services. This way, you can provide your customers with valuable information about your industry and show that you're an authority in the field. Here's a step by step process to get you started: Step 1: Look at other blogs in your industry for inspiration (You'll get content ideas you can use in your ecommerce marketing blog). Shortlist the best ecommerce blogs to serve as a reference while writing yours. You can also refer to sites like Answer The Public or Quora to get actionable insights on issues your target audience is currently talking about. Step 2: From the shortlisted content ideas, come up with topics you can discuss related to your products or services. These topics range from product reviews, how-to articles, customer success stories, expert interviews, industry news and latest trends, ecommerce tips and tricks, and more. You can also think outside the box and include topics that engage readers, such as lifestyle, opinion, and humorous articles. Step 3: Once you have a few ideas for your blog, you can start creating content tailored to your audience and online marketing strategy. It's essential to keep your content fresh, engaging, and informative to capture readers' attention. Keep an eye on industry trends to stay updated. Creating content around your products or services can boost organic web traffic to your online store and establish yourself as a knowledgeable source in your industry. 2. Write catchy headlines that will make people want to click It's disheartening to see the blogs you poured your heart into not getting read by your target audience. But what could be the problem? You got it–It's the title! Your blog headline, or any other headline for that sake, serves the vital role of garnering attention to your post and luring readers to read it. To cut the mustard, it has to do this in less than 8 seconds because that's all the attention span got, according to a study by Microsoft. So, how do you make your blog titles attractive and enticing? Use power words, hooks and click-baits in your title Be Straightforward –concise (what's your article about?) Leverage the list approach (Top 11, 6 Reasons Why, 5 Best, etc.) Use the FOMO (Fear Of Missing Out) approach Give a promise (make sure you deliver on it in your body) Target the emotions of your target audience (use emotion-triggering words) Experiment with controversial approaches once in a while Having trouble writing an optimized title for your e commerce blog? Capitalize My Title is a great free online tool to help you out. Source: Capitalize My Title This video on how to write catchy titles for your blog post can also come in handy. 3. Write in a Voice Authentic to Your Ecommerce Brand Source: Pexels Writing ecommerce blogs with your brand's authentic voice is an excellent approach to showcasing your unique style and winning over your customer's trust. To start, develop "voice guidelines" that outline the tone and presentation of your blog posts - these guidelines should consider the following: How you want to be perceived Your target audience The best way to share relevant information in an approachable manner Then create content in line with those guidelines by choosing topics that reflect your business's mission, vision and core values. Share stories that illustrate what makes your brand special, using language consistent with the rest of your brand's messaging. Writing in an authentic brand voice establishes your credibility and trustworthiness among customers while creating content they will enjoy reading to learn more about your company.4. Use images, infographics, and videos to break up your text and add visual interest 4. Use images, infographics, and videos to break up your text and add visual interest Source: Pixabay The benefits of using these visuals on ecommerce blogs include the following: Providing more detailed information and insights than plain text alone can't accomplish Helping capture the reader's attention by making posts more interesting and enjoyable Improving SEO rankings by creating high-quality and unique content To use them effectively, identify the central message of your blog post and create visuals that will help communicate that message effectively. For example, if you are discussing the features of a product, an infographic could be used to summarize those features in an easy-to-understand way briefly. Additionally, images such as screenshots or pictures can be included to bring attention to specific points or give readers something visually appealing to look at while reading lengthy text. Videos also allow bloggers to produce entertaining and engaging content, allowing readers to gain better insight into the topic discussed in a blog post. 5. Optimize your ecommerce blogs for search engines by using keyword-rich titles and descriptions Source: Pixabay Adding targeted keywords to your ecommerce blogs has numerous benefits to your ecommerce business, including: Improves search engine rankings and visibility of your posts and website Helps potential customers find your blog posts and the products or services they feature Increases the chances of your blogs being shared and linked to by other websites (outbound linking) Enhances the user experience and relevance for the customer You'll need to perform in-depth keyword research and analysis using tools like Google Search Console to nail your keyword optimization strategy. Ensure you consider your target audience and the phrases they usually use to look for products or services like yours online while creating your keyword list. After preparing your list of targeted keywords, strategize on how to incorporate these keywords in the title and meta description of your ecommerce blog posts. Use the keywords throughout the content of the posts in a natural and meaningful way, but avoid keyword stuffing. Additionally, you can use variations of the keywords in different forms, such as nouns, verbs, and adjectives. 6. Curate Strategic CTAs Source: Shopify Use calls to action to encourage readers to take desired actions, such as visiting your product landing pages or subscribing to your newsletter. This makes your ecommerce blog articles objective. Other benefits of incorporating CTAs in your ecommerce blogs include the following: Conversion rate optimization, increasing sales Encourages customer engagement with your brand Helps you measure the effectiveness of your marketing efforts Allows you to channel your audience through your lead generation funnel harmoniously Enables you to cultivate trust, credibility and authority by providing your reader with valuable resources Helps your prospects and existing customers take their desired actions quick So, how do you add Call To Actions (CTAs) in your ecommerce articles? Step 1: Identify the goal of the blog post and what action you want the reader to take (e.g. make a purchase, sign up for a newsletter, etc.). Step 2: Incorporate the CTA into the content of the blog post in a natural way. This can be done by including phrases like "click here" or "learn more" with a link to the desired action. Step 3: Place the CTA in a prominent location at the end of the post or in a sidebar. Step 4: Use attractive and visible buttons and colors on your CTAs Step 5: Set key performance indicators (KPIs) on your CTAs to evaluate their effectiveness. Examples of great CTAs to include in an ecommerce blog include "Shop now," "Sign up for exclusive deals," and "Download our free guide." Write Your First Optimized Ecommerce Blog Post! In conclusion, blogging can be a powerful tool for ecommerce sites looking to drive traffic and increase sales. Following the simple tips outlined in this article, ecommerce businesses can effectively use blogging to boost their online presence, reach a wider audience and build a successful online store. Remember to keep your blog updated regularly and engage with your readers, and you'll be well on your way to building long term success for your ecommerce store.