Katrina Pablico

Achieving Excellence Together LEAD GENERATION PLAN I. Planning A. Need : find clients who need freelancing services B. Goal : get at least 2 clients within a month, to generate leads to Mannah Educational Services C. Target Market : Business Owners (solopreneurs and corporations) especially those who are just starting their business to help them in growing and developing their business. Small and medium-sized enterprises (SMEs) D. Location: Philippines and International E. Content Strategy: Direct Engagement with Consumers Relationship-based Provide solution to client needs II. Creation A. B. C. D. Email Marketing Social Media Contents Portfolios and Sample projects Videos III. Distribute A. Schedule post using Hootsuite B. Promote posts in social media and beyond C. Utilize email marketing D. Backlinks E. Join different facebook groups to collect more shares and likes. IV. Capture A. Create premium content offers like " One Month Free Social Media Content" B. Create marketing campaigns that compel calls to action like "TRY NOW, PAY LATER", HURRY!LIMITED TIME ONLY" "GET YOUR FREE" and many more! C. Use social media to link them in a landing page (e.g website page like contact us, portfolios and services) D. Email Marketing V. Analyze A. Use hubspot tools to identify the top lead sources, which topic/posts are read most and which offers are converting readers to leads. B. Visit the page regularly to monitor the insights of your content. C. Identify which organic campaigns have reached more people and have received positive reaction from visitors. VI. Cultivate A. Build personal relationships with your clients by messaging them directly and show your eagerness to help them B. In case your clients have social media account interact by liking and sharing their posts. C. Always send thank you message everytime they visit your landing pages or social media page. VII. Convert A. Be always ready to respond and Answer inquiries personally B. Make yourself available to contact you and talk about your services. C. Fill in form if interested Template 1: Lead (Offer free service for 1 month) Dear (Name), Good Day! My name is Katrina Pablico from Mannah Educational Services. I am a certified virtual assistant, a trainee of FVA Business Consultancy. I offer online freelancing services such as 1. General Virtual Assistant Tasks 2. Social Media Management and Marketing 3. Data Entry 4. Transcription 5. Email Marketing 6. Lead Generation 7. Basic Facebook Ads 8. Basic Search Engine Optimization 9. Admin Task 10. Basic Website and Graphic Design With this, I would like to offer your business, (NAME) "FREE VIRTUAL ASSISTANCE in any services listed above for 1 month. This will serve as my proposal in doing business with you in the future if you will be satisfied with the quality of my works and performance. On the other hand, you will be helping me to gain experiences, improve my skills, and enhance exemplary work ethics. Furthermore, I will be a very dedicated and hardworking Virtual Assistant to your business providing in whatever needs you to have for 1 whole month. "ALL FREE!" 20 hours weekly with weekly reporting All outputs will be given to you In exchange, I will be only asking the following: feedback/rating on my service(can be sent via email or rate directly in my Upwork profile) List of 5 business owner friends who may also need this free virtual assistance (name and emails) If you are interested, please send me the following details; 1. Freelancing assistance needed (please see the services listed above) 2. Task details 3. Task instructions 4. Business name 5. Contact Person 6. Contact Email The honor truly is mine in this endeavor Looking forward to a great working relationship with you. KATRINA PABLICO Mannah Educational Services Certified Virtual Assistant-https://mannahforeducation.wixsite.com/educationalservices Template 2: Prospect (Start of FREE Trial) Dear Client, Good Day! Thank you for allowing me to assists. I will be able to experience working with you. The honor truly is mine in this endeavor. Grateful for this opportunity. To get the ball rolling, I will start working with your business for about two weeks this coming September 15, 2020. I can help you with your brand in digital marketing and general admin/office task: Social Media and Content Management, Website Assistance, Basic SEO and the like. This is all FREE! In return, I humbly ask from you the following; 1. Detailed instructions 2. Swift response whenever I have questions. 3. Feedback for me at the end of the month. 4. Feedback for FVA Consultancy who help me gain my freelancing skills. 5. I will be featuring my done works in this collaboration in my outline portfolios for the reference o my future clients if you permit me to. Looking forward to a great working relationship with you (Mr/Mrs/Company) KATRINA PABLICO Mannah Educational Services Certified Virtual Assistant-https://mannahforeducation.wixsite.com/educationalservices Template 3: Customer (Invite to Paid) Dear Client, Good Day! I would like to experience my gratitude for your participation in my FREE 1 MONTH TRIAL of Freelancing Services. As I mention in my introductory email, I would like to ask for the following: Feedback or rating for my services offered Feedback for FVA Business Consultancy Should you wish to continue with my freelancing services/virtual assistance , we can offer it to you for as low as $5/hour for the first three months. Please see attached for my rates and packages for more info. Thank you very much. It was a pleasure serving you. KATRINA PABLICO Mannah Educational Services Certified Virtual Assistant-https://mannahforeducation.wixsite.com/educationalservices Email Sent to LinkedIn s t o h s n e e r c S