SMM PLAN
Social Media
MANAGEMENT PLAN
I - Management
1. Business Branding
website needs to be put up
2. Social Media Assessment and Planning
Facebook page: created but not yet completed needs to add service
Facebook group: needs to be created
3. Keyword Research
completed
4. Social Media Creation and Optimization
Facebook page: https://web.facebook.com/pablicokatrina15/
Instagram: https://www.instagram.com/katrinapablico/
Linkedin: https://www.linkedin.com/in/pablicokatrina
Twitter: https://twitter.com/KatrinaPablico
5. Social Media Content Creation
Created 7 posts on each social media using canva
6. Social Media Content Management
Scheduled one week posting on 4 social media accounts in Hootsuite
7. Social Media Interaction and Community Growth & Management
Plan to join different groups related to the educational services
8. Interaction/Engagements
9. Insights
Social Media
MARKETING PLAN
II- Marketing
1. Identifying Target Market
students
parents
schools
tutorial centers
2. Creating Marketing Plan
Do the following steps
1. Conduct a situation analysis.
2. Define your target audience.
3. Write SMART goals.
4. Analyze your tactics.
5. Set your budget.
3. Brand Awareness
4. Promoting products and services
Facebook page
Facebook advertisement
Recommendation and review
5. Marketing and Advertising
organic
paid
6. Networking
join different facebook group
be more active on social media
7. Monitored and Evaluating Campaigns
thru insights check every month
8. Interaction/Engagements
9. Insights