Kashif Rajpoot

Report Type: Google Ads UK Prepared by: Kashif Rajpoot PPC Campaigns Overview After going through the analysis, there is a need for improvement to increase our Google Ads performance. Key Statistics: ● ● ● ● Total Clicks: 66k Impressions: 1.94M Cost: $82.3k Conversions: 8.11k This data indicates a high level of engagement, but there is room for optimization. By focusing on retargeting strategies, creating new lead-generation campaigns, and bringing traffic we can leverage the existing and new traffic to boost our conversion rates and maximize our return on investment. PPC Campaigns Some campaigns receive clicks but have a low conversion rate e.g. Meal Display. We need to work on the search terms, and after analysis, we should add irrelevant traffic as negative targets. This will help us save our ad spend and increase the performance of the campaigns. Those keywords that are not generating conversion need to be paused. Those that have low conversion rate must be paused Some campaigns have a low budget, and we can increase their spending to maximize their potential. If the budget is increased, there is a greater chance of conversion and traffic. Those campaigns that are active must have at least 10-20$ budget per campaign Ad Group In these ad groups, the ad strength is too poor and it should be excellent for showing on Google. We are getting a high number of Clicks but Less Conversion, which indicates that we have a lot of irrelevant traffic. We need to work on the Search Terms, and after analysis, we should add irrelevant traffic as negative targets. This will help us save ad spend and increase the performance. Further, some ad groups have a zero conversion rate, and spend a lot, they need to be paused. Optimization Score The campaign optimization score is now 35.1%, and Amazon is giving us some recommendations to improve it. Following these suggestions will help us improve our optimization score, which will ultimately lead to better performance, and bring traffic, leads, and more conversions. Assets: In the assets, upon checking, there are some necessary items missing, including images, no headline, promotions, descriptions, and locations. We can add these elements to attract customers and grab their attention. Despite images being uploaded in the campaign, there are fewer clicks or impressions, or even none at all, indicating a need for improvement. Some asset types have no conversion and clicks which shows that we need to optimize them. Low Search Volume Keyword I have checked there are some keywords targeted that have low search volume. Need to do proper keyword research and add some high-search volume keywords. Also, some keywords have low-quality scores so those keywords will be less shown on Google. I have checked that there are only 1 match-type campaign created which is a phrase match type Devices There are a lot of mobile user who are searching for our products so it’s better to target only Mobile phone Users. Conversions, Clicks, and Spending are more on Mobile phones as compared to tablets, computers, and TV screens. Demographic stat shows that females are more searching our products as compared to males. On the Age factor, we need to target people whose age is between 35-44 as compared to 18-24. Campaign Status There are some more campaigns that need to be created. Currently, there are a total of 12 campaigns, out of which 5 are active on Google. We need to create more campaigns targeting specific audiences and different types of campaigns. This will help us in generating more sales and conversions. Thanks!