Kashif Rajpoot

LISTING ANALYSIS Maurice Marwood Books Analysis Report is based on Following Processes Amazon All Areas of Amazon Account Plan of Action . Conclusion Expert Opinion Our Services What we do Get in touch We want to hear from you Digital Marketing Aryans Listing, Detail Page & Backend Amazon Listing Standard 01 Listing Title Minimum 50 characters and maximum 200 Characters. 02 Bullet Points 03 Description 04 Up to 450 Characters. Up to 2000 Characters. Images Minimum 8 images with 1000 x 1000 pixels including life style images and Info graphic images Ecommanagers.com PPC Campaigns Amazon Listing Standard 05 Backend Search Terms 06 PPC Campaigns 07 Customer Questions & Answers Reviews Area Max. 250 characters limit in single line, use as phrase or single word without using duplication and commas, Well Structured More orders More sales Low ACOS Improve your sale with answers the customers questions 08 Product Quality best supplier is an essential Kashif Rajpoot Listing Title Creating an awesome title is our first opportunity to make your product relevant to the Amazon search algorithm, while at the same time appealing to potential buyers. If you’re not attracting buyers with your title at first sight, then they will look over your awesome product, and you could lose them forever. As a general rule, Amazon recommends using 50 characters maximum in a product title. However, for many categories, you will be able to use longer titles, often up to 200 characters. We recommend using all the characters you are allowed to as an opportunity to rank for as many relevant keywords as you can. Just make sure you don’t go over 200 characters. Kashif Rajpoot Title Analysis Report Your Listing After analysis of your listings I have found that work is required on title. We’re not utilizing the full character limit as we can add up to 200 Character in the title. Moreover in the title we need to high search volume keywords. Work that I will do I will create the best title to attract buyers, up to 200 characters, and include high search volume keywords related to your products as well. I have also attached the screenshot of one of my created tittle for you to take a look at. Kashif Rajpoot Bullet Points The bullet points are the 2nd most important area on your listing. Here your goals are to: A. Use all 5 of the bullet point areas, these are front and center on your product listing. B. Use capital letters for the first few “main” words of each bullet point to emphasize your most important selling features. C. Repeat all variations of your keyword phrases in a natural way. Also include relevant supporting keywords that a user might type into the Amazon search bar. D. In the last bullet point add the costumer satisfaction Kashif Rajpoot Bullet Points Analysis Report Your Listing I have checked and noticed that you have added descriptions in some places where there should be bullet points. The bullet points you have added are not in proper order and need optimization. The keywords are also missing, which is why you are not getting Traffic. This is also the reason why your customers either are not relevant or are not attracted by the titles and bullet points, leading them not to buy. We need to add emotions and attractiveness to them. Kashif Rajpoot Bullet Points Analysis Report Work that I will do Here you can see the one of my work as a sample that I have optimized the bullet points by following the character limit and added the High search volume and relevant keywords and emojis to attract the buyers and increase the visibility of the product. Product Description The Amazon product description is an important part of any Amazon listing. It allows a detailed description of the offered product as free flowing text and is a substitute for the in-store sales pitch. ... Although not all customers read through the product description, those that do have a strong interest in buying. 11 Analysis of DESCRIPTION OF PRODUCT / A+ Content During the analysis I saw that you added A+ Content that is very good and will grab the attention of the Buyers, and But one thing that is interesting for me, images and description are used for A+ Content. (You have added a description, but it lacks product-related keywords and attractiveness. ). My suggestion is to add written description at the bottom of every module which has explain every things. The purpose of adding description, will add keywords there it will help to build the ranking of the product on Amazon. I’m also showing you example below. Work that I have done Your Added description Images Images are the next most important part of your listing. Images of your product allow the buyer to see your product, reducing the drawbacks of online shopping and therefore the perceived risk associated with it. Use images made to sell, putting the product in the buyer’s hands by showcasing all the angles. You’ve all heard the expression “a picture is worth a thousand words,” yet some sellers are still not taking full advantage of the photos in Amazon. Many people respond best to visuals, so you want to make sure you’re doing everything you can to sell your products from your pictures www.urtasker.co m Kashif Rajpoot Images Analysis Report Your Listing Images are the most important things on Amazon to show what product is and the quality as well. I have seen in your product listings and found that only 2 Images are used but we can use up-to 9. I suggest you to add more images. I have attached one image for you to look over, which you can see total 8+ images have been added. Kashif Rajpoot Brand Story I saw that you don’t have brand story. Amazon's brand story is available as a scrollable carousel where brand-registered sellers can portray their brand values, ethics, mission, vision, people, and the process behind making products while also highlighting their product catalog and brand story. Brand Stories appear below the listing bullet points and above the product description and A+ Content on the product detail page. Research shows that consistent branding across platforms can increase revenue by up to 23%. With brand-relevant content that informs and delights, you can boost conversions on Amazon. I have added Brand Story Example in the next slide 16 1 2 Storefront Upon Reviewing account, I found that storefront is created but there is only single image used there, product is not added to the storefront, how customer will know you’re selling product. Here I’m going to share screenshot as well. We can add more graphics and video as well to make storefront more attractive. 17 Videos Upon reviewing our product listings, I've noticed that we haven't added any videos for our books. Videos can provide customers with more information about our products, potentially increasing sales. Additionally, we can use these videos in sponsored brand campaigns to enhance our promotional efforts. Creating a video would allow us to showcase our books and highlight their unique features in a more engaging way. This could significantly improve the effectiveness of our listings and boost sales. I will create Sponsored Brands video creatives to increase visibility and drive brand awareness in desktop and mobile shopping results on Amazon. Target shoppers through keywords, categories, and products, and allow them to easily access your Brand Stores or Product Detail Pages through cost-per-click ads. Sponsored Brands video ads can also be displayed within detail pages, providing even more opportunities for customers to discover your brand. I have added the screenshots of some competitor videos on the next slide for reference. They have incorporated video ads and added videos to their main listings as well. 18 19 Creative guidelines and which i will do for Sponsored Brands video Make a great first impression. — Showcase your product or something interesting within the first few seconds to catch the shopper’s attention. Get creative and highlight what makes your brand and product stand out, and how it addresses the needs, or improves the lives of customers. Wait until later in the video to include your brand name and logo. Keep our video brief, easy to understand, and straight to the point. — Remember that the goal of the video is not to provide all the details about the product, but rather to create a sense of excitement and curiosity that will drive viewers to your product or Stores page for more information. Invest in video. — Use stunning, clear, and easy to understand visuals to capture your audience's attention and inspire them to learn more about your product and brand. A polished, high-quality, professionally-produced video is an effective way to convey the quality of your product and instill trust in your brand. Build brand identity. — To make our video stand out, ensure it aligns with your brand identity by using consistent visuals, colors, designs, and style throughout the video, and include an "end card" prominently displaying your brand name and logo. 20 Backend Search Term I want to tell you that backend of product will help us in what ways? We have search term option in backend of product that will help us to get sales through auto campaigns Platinum keywords option will help us in sales as well, we add exact keywords in this option Targeted audience option help us to target audience relevant to our product of product. Intended use option is to tell about usage of your product These are the information that must be added at backend However, I do not have access to your account so I haven't seen what you have done in the backend when you give me access I will test and tweak them for better performance. Ecommanagers.com PPC Campaigns Area PPC Audit Followings are some points which I have checked and analyzed on the bases of last month Your campaign Score is Bad. Your Ad Campaigns can be improved further. There is € 452.20 waste spend of your SP campaigns we can use this budget on that keywords or campaigns that will be in our favor. There are 1 auto SP campaign and manual are 7. I suggest you to maintain a healthy balance between Automatic and Manual campaigns to create winning strategies. If you can see below results are very bad, One interesting thing that your manual campaigns are generating more sales as compared to Auto Sales and Waste Analysis Sales from your converting search terms and wasted Ad spend from non-converting search terms are highlighting . In short, I gave you a picture of where the money is coming and where it is being lost. Keyword Analysis This report gives you insights regarding which match types are currently working for you. Step up your campaign structure and keyword optimization, strategy with our analysis. You need to do a proper ST analysis and get the good terms to create the new campaigns & to implement new strategies. Search Term Analysis There are 166 number of search terms that are leading to clicks but not generating sales from 198. Your Ad spend is completely wasted. We need to add top relevant keywords to control spends and irrelevant should be added as negative. Ecommanagers.com PPC Campaigns Your Campaigns Work that I have done After gone through the PPC Analysis I have found that there is need to improvement to increase the PPC performance. The above screenshot showing that we have much amount of traffic so we need to create the Retargeting Campaign to convert the non-converted audience by giving them some promotions. Also need to optimize the listing of the product as per Amazon Standard to get exactly relevant clicks to save our budget and also to decrease the ACOS. Here in this Screenshot you can check the work that I already done to improve the performance of Campaigns. You can see that our campaigns with current ACOS less then 1% Ecommanagers.com PPC Campaigns Your Campaign I checked all of Sponsored Products campaigns, and found that only one keyword you added most of the campaigns, the campaigns and targeting structuring should be simple, but professional so that understanding could be better for the optimization purpose. 50 Campaigns found and most of them are paused due to bad performance Work that I have done Here you can check that the keywords are working very fine. Ecommanagers.com PPC Campaigns Your Campaign I Also, analysis that, there is no negative targeting in your some campaigns, we do negative targeting to stop the irrelevant traffic from our product to save the our maximum budget from irrelevant clicks. Negative keywords are the ones for which you don’t want your product ad to be triggered. So for that I suggest you to Do a Strong Search term Analyses and find out the Negative terms from the report and add in the campaigns as per needed. Work that I have done Here I did negative targeting to make sure there should be no waste spend 31 PPC Campaign Your Campaign Your campaign have very high ACOS and very less conversion and You need to optimize and need to do negative targeting as well. There should also need to do proper keywords research as well, because this will gives keywords that are trending, having good search volume and will let us relevancy with the product The Work That I Have Done You see that my campaigns have high conversion and low ACOS As you can see the results of this auto campaign, we have very high conversion rate with ACOS. Ecommanagers.com PPC Campaigns Your Campaign I Also, analysis that, there is no negative targeting in your some campaigns, we do negative targeting to stop the irrelevant traffic from our product to save the our maximum budget from irrelevant clicks. Negative keywords are the ones for which you don’t want your product ad to be triggered. So for that I suggest you to Do a Strong Search term Analyses and find out the Negative terms from the report and add in the campaigns as per needed. Work that I have done Here I did negative targeting to make sure there should be no waste spend 33 PPC Campaign Your Campaign Your campaign have very high ACOS and very less conversion. If you can check the above Screenshot, there are 150 Clicks and got only 24 Orders which shows that we have a lot of Negative traffic that should be out. We need to do proper Search Term analysis and find out the irrelevant terms. Irrelevant terms should be added in negative tagging so we can bring the ACOS down. The Work That I Have Done You see that my campaigns have high conversion and low ACOS As you can see the results of this auto campaign, we have very high conversion rate with ACOS. PPC Campaigns As you can see in screen shot, ACOS is so high we bring it down with our strategies make new relevant targeting of keywords, ASINS and categories to get more sales. Control spending on campaigns by checking their performance Do negative targeting to stop extra spending on campaigns . Make different new campaigns according to account situation . We will increase click through rate with relevant targeting of keywords, ASINS and categories. So more traffic conversion will be more sales conversion. PPC Campaigns Also, We need to download the Advertisement report, and then filter the High CTR, Low Acos and Most sales customers search terms, After that will create a new campaign called top converted and then will put the that top converted search terms in campaign to get more traffic and sales, A search term is the explicit string of text that a customer enters into the Amazon search bar when searching for a product in the marketplace. Keywords are word combinations and phrases you physically add and bid on within manual campaigns to more specifically target your advertisements to customers, the goal being to match your advertisements with search terms shoppers are using to find products. Depending on your keyword match type, customer search terms are mapped to keywords you enter into your manual campaigns. For example, if you are bidding on the keyword “rain coat,” your product may show up any time a customer types into Amazon’s search bar, “Patagonia Coat for Rain,” “Purple Rain Coat,” or “Rain Coat for Women” 36 PPC Campaigns As you can see screenshot, you have only 1 portfolio which contains all types of campaigns, Sponsored product, Brand and Display. We need to created portfolio for types of Campaigns and all campaigns relevant to that product in a specific portfolio This will help us to optimize all campaigns separately and we will check data of all products on PPC campaigns more accurately Only 1 Sponsored Display campaigns I have checked only one campaign is created for Display, we can create Audience targeting and Contextual Targeting, and now Amazon is also allowing to run Video as well in the Display targeting campaigns then why we are not utilizing this? 7 Sponsored Brand campaigns I have checked you have 7 Sponsored Brand campaigns but all of them are paused You can create following campaigns: • Product Collection campaign (You have only one product so this will not work for your proudct) • Video targeting campaign 39 ASIN & Category targeting Campaigns By checking all campaigns I see there is no campaign of Competitor ASIN & Category Targeting. In category targeting need to create campaign named as Category targeting and then need to add relevant categories. In the Competitors ASIN Targeting campaigns, we need to target relevant competitors, so that our product will be shown to the listing detail pages of the competitors and that will bring sales if competitors are selling bad products, having issue with their listing etc. Both of these are very important targeting and both of them are not used for targeting purpose. 40 Suggestions Auto Campaigns: We need to run the auto campaigns, In auto campaigns Amazon automatically pic the keywords from your backend keywords. For auto campaigns we must need to add relevant and correct keywords that is 100 % relevant to our product. Keyword Targeting: Also, we need to run proper keyword targeting campaigns, for that we need to do professional keyword research to find the most relevant and high search volume keywords, when we find that keywords then we need to create a campaign for keywords. In keyword targeting we have 3 Match types of keywords. So we need to add keywords in all 3 match types, like exact keyword in Exact match type, Phrase keywords in Phrase match type and the broad keyword in Broad match type. After that we need to optimize the campaign on daily basis to adjust the bids according to the performance. Product Targeting: Use product targeting to advertise on individual product Amazon standard identification number (ASIN) detail pages that closely relate to your own. The ads appear in the “Sponsored products related to this item” or “4 stars and above” sections of the product detail page. We will find the top and most relevant competitors and the will copy their ASINs numbers and will add that ASIN numbers in Product Targeting Campaigns. Category Targeting: Category targeting has an extra lever to make the campaign more precise. Once you select a category to target, you can refine it to whittle down the products you’re targeting based on brand, price range, star average, and prime eligibility With the category targeting option, advertisers can target entire categories within Amazon’s verticals, like “Clothing, Shoes, Jewelry & Watches” or “Home, Garden & Tools.” These ads appear on the product detail for products listed within the targeted category. In addition, the ads can be shown on the search results page for a specific category. Ecommanagers.com Conclusion/Suggestion Report/Plan of Action Upon Doing Audit of Account I have concluded 5 Steps need to take on Urgent Basis; 1. Listing 2. Indexing & ranking 3. Promotions & Coupons 4. PPC Campaigns Structure 5. On-Going Management Let me brief give you my Conclude Data one by one. 1. Listing Images: Will use below types of Images ✔ Info-Graphics ✔ Life-Style Images ✔ Retendering Images Ecommanagers.com Conclusion /Suggestion Report/Plan of Action Title: ✔ In Title we need to add minimum 2-3 Exact Match Keywords and need to make proper phrase. Bullets: Below structure will be followed; ✔ Featured Base First 3 Bullets ✔ Negative Marketing 4 Bullet th ✔ Guarantee Claim Bullet 5 Bullet th Description: ✔ Will be written in Bullets form to attract the audience. ✔ Will put Keywords in 2000 allowed capacity by Amazon. Image SEO: Ecommanagers.com Conclusion /Suggestion Report/Plan of Action Backend Listing: Will update below areas; ✔ Backend Search Terms ✔ Platinum Keywords ✔ Subject Matter ✔ Target Audience and more. 2. Indexing & Ranking: I will use AMZ Data Studio, Helium10 and more tools to check the Indexing and Ranking and will add High Search Volume and Relevant Keywords into the Content, Backend and Campaigns to Index and Rank the Content as maximum as its necessary. 3.Promotions & Coupons: Will create below Promotions & Coupons; BOGO Percentage Off Free Shipping Tier Promotions Ecommanagers.com Conclusion /Suggestion Report/Plan of Action 4. Campaigns Structure: Missing the complete structure, will create below structure; Keywords Targeting Campaigns Product Targeting Campaigns Re-Marketing Campaigns Match Types: Broad Match Type Phrase Match type Exact Match Type Ecommanagers.com Conclusion /Suggestion Report/Plan of Action 6. On-Going Management: Will do Search Terms Analysis Properly like; Relevant & Irrelevant Search Queries Extraction Relevant & Irrelevant Products ASINs Extraction Will add Negative Keywords Will use Converted and Positive Search Queries as Keywords Will Pause or Lower down the Bids on low Performing Keywords or ASINs Will create separate ad-group for Converted Queries and will give high Bids on that. Conclusion /Suggestion Report/Plan of Action 1. Important: You have 50+ suppressed listings that haven’t been reviewed, and some buyer messages haven’t been checked. Additionally, any restrictions or complaints in the account haven’t been reviewed either. 2. 3. Regarding listings, there are no relevant keywords in the titles to drive traffic. There are also no keywords added in the bullet points, even though we can add 500 characters in each bullet point. Regarding PPC, it’s completely unmanaged. There are no negative keywords targeted, and there’s no monitoring of which campaigns are generating orders and which are not. There are keywords with 70 to 80 clicks but no orders, and these haven’t been paused. Also, bids are being increased in bulk without any review. I just want to let you know that if your campaigns and Overall account are properly managed by professtional, you can generate good sales. I can manage your entire account and increase your sales for you. Our analysis shows that achieving strong sales performance can be a challenge if you don't proactively manage your account. Regular engagement and focus on important aspects are very important for better results. If you assign this project to me, I can manage everything for you because I know what things need to be attention Ecommanagers.com Ecom Plan of Action 1 2 3 4 5 Keywords Research Keyword research with tools as per criteria of search volume as per Amazon Standards Reverse Engineer Competitors Reverse Engineer Competitor ASIN’s with tools and Cross comparison with researched Keywords as per Amazon Standards Image Editing Image editing as per Amazon Standards Infographics infographic as per needed Content Writing Use tested keywords in Title, Bullets, Description and backend as per Amazon Standards Capitalist Slides 47 Ecommanagers.com Ecom Plan of Action 6 7 8 9 Promotion Creation Promotions (% off Coupons) to get organic sales to kick start and to rank BSR Automatic PPC Auto PPC+ Keyword Enrichment in listing Manual PPC Manual Campaign (Improvised as per results) Content Optimization changes as per needs Capitalist Slides 48