Bo's Coffee PR
Bo’s Coffee Goes Homegrown/
Bo’s Coffee Shows Some Pinoy Pride
Filipino coffee chain takes pride in its roots in rebranding
“Filipino pride” is meant to be expressed out loud. And as far as Bo’s Coffee is concerned, that atatement is a fact in itself.
While this should not come as a surprise especially for a Filipino enterprise, the coffee chain that began in Cebu in 19961 aims to take this expression of pride to the next level.
In its latest major rebranding initiative, Bo’s Coffee shows off that Filipino pride the moment you step in one of its branches. From the Kenneth Cobonpue-designed lamps to the tumblers featuring handwoven fabrics from different parts of the country to the baristas showcasing some warm Filipino brand of hospitality, there is no doubt that the new look of its coffee shops exudes an atmosphere that is very much Filipino in nature.
Showcasing Philippine coffee, and not just one variant
Bo’s Coffee’s efforts do not just stop with the exteriors. It has also made the extra effort in showcasing the most important element in it all: the coffee.
And it is not just one local coffee variant the chain is promoting. Bo’s Coffee showcases in its Philippine Coffee Single Origin Arabica beans 5 different variants from different parts of the country, each having their own flavour and characteristics. Whether it is the sweet, nutty, and well-balanced flavor of Sagada coffee, Benguet coffee with it well-balanced, winey tasty with herbal notes, the light and nutty coffee from Mt. Kitanglad in Bukidnon, the berrylike and spicy flavor of coffee from Mt. Matutum in South Cotabato, or the sweet and earthy coffee flavor from the country’s highest peak that is Mt. Apo in Davao, coffee-lovers will surely get to appreciate any one of these variants.
Helping local enterprises too
For Bo’s Coffee, showcasing Filipino pride does not just stop in promoting its own brand. It also extends to helping other local enterprises promote their products as well through the chain’s customer base who will get to see and appreciate these products like Bayani Brew Filipino iced tea, Theo & Philo’s artisanal chocolates, and Loudbasstard’s uniquely-designed music amplifiers.
And this help extends beyond the coffee shop. Bo’s Coffee has been helping provide more opportunities to young entrepreneurs and various communities with the help of various social enterprise partners like ANTHILL Fabric Gallery in Cebu which made the designs of the different fabric patterns on the tumblers.2 In addition, they have also partnered with indie music labels like Manila’s NDFY.ME and Cebu’s 22 Tango Records to help feature local artists in their coffee shop playlists.
One can expect to see future partnerships with more social enterprises and businesses as it aims to create an even bigger impact among the different communities in the country, all of which goes back to Bo’s Coffee’s campaign to embrace and emphasize its identity being a homegrown Filipino brand.
Embracing the homegrown identity
As its CEO Steve Benitez has put it, “We our embracing our Homegrown identity. We want customers to feel at home in our stores and be reminded of the beauty of our culture and heritage.”
For Bo's Coffee, reminding one of our rich culture and heritage is not just confined to the coffee shop. It strives to create an overall experience that benefits everyone, creating awareness of what the Philippines has to offer and bring about development by helping lives and enterprises in the process.
For more information, visit the Bo’s Coffee website at boscoffee.com.