Principles for Societal
Platform Governance
1
Index
01
Introduction
03
What we have attempted here
03
Research Process
04
Building A Platform
04
Developing a platform: Need for the platform/extensions to it
04
Establishing norms and boundaries: What will the platform not do?
05
Principles for governance of societal platforms
05
Understanding the framework
06
Pillar Principles
07
For and of the society
09
Make accessible co-creation a habit
11
Embed accountability
13
Design for evolvability
15
Levers
16
Partition decision rights for modularity and autonomy
18
Collaborate with formal and informal offline architectures
20
Index for the interactions that drive impact
21
Fit revenue model to mission
22
Move from process control to relational management
23
Foster open innovation within and at the boundaries of the platform
24
Build capacities and skills to amplify societal values
25
Conclusion
26
Resources
26
Appendix
Introduction
A societal platform is a development mission in a specific focus area (such as, but not limited
to, education, healthcare or economic opportunity). It aims to catalyse systemic change
at population scale (extending services to all affected people). It leverages an open digital
infrastructure to share the ability to develop contextual solutions with an ecosystem of cocreation partners (e.g. Social Enterprises, Governmental Institutions or Private Sector). It
amplifies, by orchestrating and enabling, the diverse developmental initiatives taken up by a
network of key actors across the society, including the state, civil society and private sector.
These societal platforms aim for impact with deliberation—impact is the mission, and the
platform is the means, (Unlike the other way round for commercial platforms). The impact and
mission are rooted in rights, equity and freedom, and additionally democratic values. These
translate into enabling choice, nurturing dignity, and restoring agency for all.
So, for these societal platforms, technology architectures, data governance, programs and
partnerships must all line up to serve a mission to deliver impact for the communities of
interest. EkStep is a Societal Platform mission that leverages a core digital infrastructure, a
network of developers, to enable learners across India access learning opportunities material
generated by experts and their peers, as well as capabilities and means to conduct their
core activities more effectively and efficiently. For EkStep, assets, governance practices and
engagement with the ecosystem must serve the aim of enabling learners.
While a clear mission statement is critical to get started—it is not enough. Values and
principles, established through relational approaches (embedding, not enforcing) become
critical to ensure continued impact and amplification of rights, equity and freedom.1
The mission, which articulates the desired social impact, is a distinguishing feature of Societal
Platforms. Accordingly, any set of values and principles that aim to frame governance or
design must centre the mission. In centering the mission, it is critical to watch out for mission
Of course, one question to consider is whether Societal Platforms will cease to exist or pivot to a different
mission, once the desired impact has been attained. There is no right answer - various entities may adopt different approaches - such as pivoting, merging/de-merging, etc.
1
1
creep, which is a situation where the platform begins to serve a different mission. Accordingly,
paying attention to the limits of the mission itself is important.
None of this is to say, however, that Societal Platforms must adopt a rigid and unyielding
approach to their mission. Missions must evolve—but, when they require different value
systems, such as rejection of democratic values, or the (replication of the) platform becomes
an end in itself, then there must be due reconsideration.
The principles articulated in this document aim to provide a framework for thinking about
infusing societal values into governance. In the current form, they do not do more than
provide a guiding value framework for governance. They are meant to stimulate thought (and,
hopefully action) bearing in mind the stage of platform evolution and the context. Specific
governance approaches must necessarily be evolved in context—keeping in mind the nature of
the platform, its stage of evolution and importantly, the social and political environment within
which it operates.
We recognise that any articulation of values or principles raise important questions about
who framed them, and who gets to make decisions around them. Why should individuals and
institutions of privilege have a disproportionate say in setting the agenda, as it were? We
have no easy answers to offer here—but we hope the fundamental principles of accessible
co-creation and accountability pave the way for wider and deeper engagement, and
critiques around these principles. And that governance evolvability enables and drives for
accommodation of wider voices in this area.
2
What we have attempted here
Research Process
In this paper, we attempt to articulate a set
This piece and the principles have emerged
of principles that could guide us in governing
from desk research. We conducted 7
societal platforms. In doing so, we attempt
interviews (list in appendix) and a brief
to move towards calibration of values, rather
round table with a few societal missions. We
than blandly state categories. The calibration
used the processes to generate a long-list
accounts for societal values, and aspire to
of principles. Analytically, we attempted to
maximise societal impact with a focus on the
“cut” the principles different ways to look for
rights of every individual.
mutual exclusivity—however, principles are
related to each other and form elements of a
At present, we keep the focus primarily on
broader value system that is rooted in rights,
sarkaar and samaaj platforms. Sarkaar has
and democratic principles.
the additional obligation of being available
to all as it is financed by public resources.
We believe more needs to be done here—
We believe these principles can apply to
getting to an understanding of the operation
bazaar platforms too; however, more work is
of these principles in context, sharpening
required to understand the ways to navigate
the processes of governance/how-tos, and
conflicts between profits and societal values
understanding specific breakdowns at scale
when they arise.
—all require thought and research. These
values and the ways in which they operate on
Our starting value system is co-governance
the ground require exploration.
(Murray, et al 2019). This is a way where
stakeholders use each other’s resources
However, this report is a starting point, and
to achieve better societal outcomes with
is structured as follows: the following section
improved efficiencies.
articulates how we frame the principles.
Within each principle, we document what it
is, why we think it is relevant, who it may be
applicable to, and an already operationalised
example. We have not been able to find
examples for every principle mentioned. We
also explore some concerns that may arise
from scale. We leave specific questions for
each value/principle that may be starting
points for further inquiry. A brief conclusion
and resource lists appear at the end.
3
Building a platform
Values for governance can be imagined even
prior to the operation of the platform. It is
our hope that in discussions on establishing a
societal platform, examining a few questions
to frame values and governance may be
helpful:
Developing a platform: Need for the platform/
Establishing norms and boundaries: What will the
extensions to it
platform not do?
Developing and making extensions on the platform require
All societal platforms are embedded in socio-political
careful thought, and ideally should not result in crowding-out
systems. However, it is important to establish the
other players. Societal platforms do not always come with
fundamental norms/boundaries a priori (such as, democratic
the assumption of capturing value, but rather societal impact.
values, not enabling authoritarianism). These need to be
Therefore, they should consider the systemic and competitive
discussed among founding teams upfront. Referring to the
impacts of establishment and extensions. Any technology
Societal Platform core values is helpful in this aspect.
deployment should be closely linked to a gap, that can best
be filled by the proposed technology (and ideally, also by no
A related point is conflicts, and being aware of conflicts
other way). This means ensuring that platform instantiation,
early is important. Platform work inherently generates a
regardless of societal value very carefully engages with
range of conflicts of interest—ranging from level playing-
existing and embedded systems.
field distortions due to private ecosystems of extenders to
potentially enabling harmful platform interactions (social
media platforms amplify problematic content to drive
engagement).
4
Principles for
governance of
societal platforms
Understanding the
framework
Beyond a core set of considerations for
platforms, we see the principles as two
types—pillars and levers. These need to be
understood as embedded in the societal
platform context and the legal, social and
political system. They are neither abstracted
from the context nor absolute—so feasibility
and the ability to operationalise must
Pillar principles
inform the process of translating this into
governance at the mission or platform entity
These go to the core imagination of a societal
level.
platform and are foundational values. They
may be seen as those values that make
platforms societal, and support and align with
the mission. Equally, the notion of ‘good’ in
good tech is linked to principles of community
ownership, accountability and co-creation.
Lever principles
These are instruments that increase the
impact, efficacy, and efficiency of a societal
platform. Implementing these principles
may increase reach, amplify impact, and
support the innovation of open co-creation
environments. At the governance level,
these would have implications on everyday
practices of management—which would be
specific to the platform context and the stage
of evolution.
5
Pillar principles
Community ownership, co-creation,
accountability, governance evolvability are
pillars of Societal Platform governance.
These may be seen as fundamental—and
working towards them can radically
shift societal platform imagination from
efficiency/consumer lenses to societal
impact frames. They underpin platforms’
aspirations for social good and impact.
Our research and conversations show us
that these values cannot be ‘implemented’
overnight. Various factors—including nature
of the platform, the socio-political context
in which they operate, stage of platform
evolution—influence implementation.
However, attempts must be made to
iteratively calibrate and implement for
community governance, co-creation,
accountability, underpinned by governance
evolvability.
6
1
Be for and of the society
What
Put society first in platforms. Embody societal cares and concerns into
governance and co-creation processes to unlock imagination and problemsolving.
Why: Restoring agency
Societal platforms exist to serve society and communities, not the other way
and system leadership
around. Accordingly, societal goals cannot end at delivering services through
2
platforms, but must go beyond to strive for wider and deeper societal good.
In order to do so, towards restoring agency and system leadership, platforms
must embody community in their very essence. Restoring agency, that is—
providing choice and ability to platform users—cannot stop at enhancing
capabilities to use a platform. It must go to truly empowering users to claim a
broader set of rights via platforms. Similarly, system leadership is not merely
about establishing large networks and sector pre-eminence, but unlocking the
imagination of society to solve problems at scale. Community involvement
enables that.
Who
Communities must play significant and formal roles in governance in societal
platforms. Communities include all actors who are co-creating upon and
amplifying the shared enabling societal platform infrastructures, as well as
participants and users.
Concerns at scale
Formal ways of including community refer to board seats for community
in sarkaar and samaaj platforms, and equity shares along with board
representation in bazaar platforms. Communities could also play a role
in managing established governance frameworks (eg. around content
governance) at the ground level. But as networks become large and complex,
problems arise in being able to identify the right representatives for
communities, and in some instances, the right communities. It is possible that
privileged, vocal and visible communities are represented at the expense
of others—a problem that could occur without scale too, but is magnified
The ‘Why’ for each of the pillar principles derives from the values articulated by Societal
Platform.
2
7
as networks become larger. Early examples show the possibility of bringing
in civil society as a representative for the community; however, both the
opportunities and challenges need further evaluation.
for further research
example
›
How can we create safe and clear
Amul, is an Indian dairy cooperative society managed by a cooperative body,
pathways for community participation in
the Gujarat Co-operative Milk Marketing Federation Ltd., which today is
platform entities at the board level?
jointly owned by 36 lakh milk producers in Gujarat. Elected representatives
What are the challenges and limits
manage the board, which is responsive to the farmers needs and suggestions.
›
of community governance for multiplatform entities?
›
How do you identify the true
representatives of a community? How do
you solve for contradictions within the
community?
›
What are the practices for implementing
community governance at scale?
8
2
Make accessible
co-creation a habit
What
Aspire to have co-creation at all levels of the platform; unlock opportunities
for co-creation of participants.
Why: Share Solvability
Societal platforms work at scale, for samaaj, sarkaar, and bazaar, which have
and Inspire Co-creation
diverse and dynamic needs. Embedding any value system by design (impact,
privacy, inclusion—by design) requires discovering the parameters from those
who are affected by it. Co-creation improves platforms, but importantly, cocreation engages communities to embed longer-term values of citizenship,
trust and responsibility.
At design and extension stages, engaging with the ecosystem of extenders
and participants is essential for the platform to be sustainable in the longer
run. Values of shared solvability and co-creation at all levels (upon the shared
infrastructure) require conscious adoption of practices of co-creation.
However, it is not enough to aspire for co-creation without considering
questions of access. Actors on platforms—builders, extenders, and
participants—experience breakdowns in accessibility for co-creation, and
efforts to govern co-creation processes must account for accessibility.
Participants may be hindered by social structures like gender, caste, and class.
Co-creation mechanisms may not sufficiently accommodate people with
disabilities. Thinking about co-creation from the standpoint of accessibility
can widen the range of those who engage in co-creation processes, in turn
amplifying the societal impact of platforms.
Who
Actors who build shared infrastructures must engage with users in order
to catalyse the change they wish to see. These include extenders and
participants. Embedding values of accessible co-creation must begin at the
technological infrastructure layer, in order to unlock this at all levels.
At all levels of the societal platform, actors can play differentiated roles
in co-creation. On the shared digital infrastructure, upon which platform
development happens, co-creation can come in design. With respect to
9
innovation co-creation networks (extenders), co-creation must be facilitated,
particularly by platform owners/entities. Co creation can ensure that platform
extension work does not happen in silos, and limit overlaps and conflicts. With
respect to the impact amplification networks—which may be both online
and offline—co-creation to inform design and extension pathways, can be
impactful.
Concerns at scale
Co-creation is not a one-time exercise nor is it easy. In particular, the process
of co-creation when it involves community actors requires considering
the social structures on the ground. Power relations affect community
engagement processes—and paying attention to these relations is critical. At
scale, these risk entrenching power divides more deeply. Co-creation requires
acknowledgment of power relations, historical and structural injustices, and
labour by those in power.
It may appear that the Societal Platform principles of ‘seeking rapid evolution’
is at odds with co-creation. However, exploring short cycle co-creation models
to identify what works is critical. These may involve embedding feedback and
survey processes within design, and developing and working with smaller
groups of users. As the platform becomes ubiquitous, best fit co-creation
design principles can be arrived at. It should also be noted that the platform
should consider resilience as a value and continuously iterate upon as the
nature of the platform evolves.
for further research
example
›
How do we go from process to identifying
ShikshaLokam is working on a mission to enable and amplify leadership
long-term, structurally sound co-creation
development opportunities in school education in India. Unnati is an app
approaches?
developed using the ShikshaLokam platform which helps leaders from various
How can we embed co-creation at all
areas to collaborate and execute projects. ShikshaLokam enables participants
stages of the platform life cycle?
(typically, school leaders) to conduct surveys, to further understand how to
What capacities do actors require to co-
engage with parents and elders in the communities they serve. This approach
create?
embeds co-creation in the process.
›
›
10
3
Embed accountability
What
Clearly articulated responsibilities, indexed for context. Established and
accessible grievance redressal process.
Why: Restoring agency
Accountability is a set of processes (such as due process, fairness) that are
owed to by institutions, and in this case to all actors on the platform. It is
important to clearly articulate the ways in which these operate, and the
consequences of breakdowns in delivery.
Platform operation without articulated consequences and liability, risks
alienating and losing trust of communities of interest; it also hampers
trust with extender and developer communities. Clear articulation incites
compliance with principles. Importantly, accountability is not just a process
but also a set of values (such as transparency), and adherence to these
magnifies societal impact.
Who
Levels of accountability and liability differ by actor, and by platform type.
Platform entities, especially sarkaar entities, are typically accountable and
liable for failures of service provision as well as exclusions. They also emerge
from legal obligations and frameworks. Samaaj platforms may have lower
levels of (expected) accountability. However, they may choose to have
higher levels of liability for failures or breakdowns. Clear codification of
accountability processes is important with respect to the assets, processes
and the interactions.
Clear codification also includes delineating responsibility. This means
articulating the specific degree of accountability for actors across the
system—especially, the level of platform responsibility as a shared space.
Concerns at scale
While a general set of norms and processes for accountability and liability can
be established by the platform, the local nitty-gritties of the operations and
the specific concerns of the community may sometimes be at conflict. While
it is best that specific processes for accountability should be left for the local
actor, what they are in each instance need to be articulated sharply.
11
Accountability is not limited to articulating liability for breakdowns. It also
means establishing clear, and accessible grievance redressal mechanisms,
likely embedded in the platforms themselves. For sarkaar platforms, engaging
civil society can be helpful in translating accountability into action.
for further research
example
›
How do entities build buy-in around
Annual Performance Assessment Report (APAR) is a self- appraisal system
accountability, especially if they are
followed in the Indian bureaucracy. India has a strong APAR system where
not derived from legal/regulatory
the agreed goals for the next year have to be filed by 30th April of each
expectations?
year. Historically, APARs were getting filed late every year and came into
Are there any examples of how grievance
prominence only during the time of promotions. Using the digital platform
redressal mechanisms have been
of Sparrow, a lock-in period was ensured ( by 31st December of each year),
deployed?
beyond which the APARs could not be edited. In this case, this ensured
How can dispute resolution mechanisms
individual accountability for actions.
›
›
be designed to involve all stakeholders?
›
Are levels of accountability (and
therefore liability) different for sarkaar
platforms given obligations to serve
everyone.
12
4
Design for evolvability
What
Values and norms that the platform espouse must evolve according to the
relevant democratic social ideals of the times by identifying recurrent themes.
Why: Seek Rapid
Evolution
Governance processes must not be seen as static, beyond the core compliance
to constitutional/legal frameworks and commonly agreed upon normative
values. The core commitments include democratic values, and individual
and community rights. Beyond that, just as technical architectures should
allow for structures and features to evolve and adapt to challenges and
opportunities, so too governance must evolve. Governance norms would
benefit from anticipating future changes and design for a resilient platform,
whenever possible.
Who
Platform entities and builders need to play a critical role in governance
evolution. While extenders, amplifiers and participants can engage in
iterations, ultimately each governance evolution must come from platform
builders and owner entities. This custodianship of governance processes is
a significant one for platform owner entities. The process of evolution itself
must follow the other principles.
Concerns at scale
At scale, there may be conflict between rapid evolution and principles of
governance evolvability. However, having the right checks and balances
upfront in the limits/boundary conditions for governance and distributed
leadership ensures that values related to diverse experiences are embedded
in the governance processes to support evolvability.The process of
governance evolvability requires ongoing discussions, and can be built on the
principles of co-creation, accountability and society-orientation articulated
previously.
13
for further research
example
›
ECHO India is a not-for-profit working towards both building capacity and
How to identify core vs evolving values?
extending access to speciality care for underserved communities using the
telementoring model. ECHO India has a fidelity team to ensure that the
values and norms are being adhered to at each interaction/encounter. As the
hubs evolve into superhubs over the course of the platform, the values keep
evolving to ensure the current needs of the participants are accounted for.
14
Levers
Partition for autonomy, subsidiarity, offline
architectures, indexing for impact, revenue
model fit, relational control and innovation
ecosystems—can be seen as levers. These
levers enhance the impact, efficiency and
reach of platforms. These principles sit
alongside the core values, in supporting
societal platforms.
15
5
Partition decision rights
What
This means articulating clearly the decisions (on the platform, assets/content,
applications) that are to be taken by each actor. This also includes minimising
decision dependency between actors through modularity. Specific players are
best suited to do what they are already doing. Enabling and empowering them
vs replacing is critical.
Why: Resolve for diversity,
Inspire co-creation
As platforms scale, modularity in decision making ensures a reduction of
latency in platform interactions and governance processes. It also ensures all
actors have clear roles in the platform. Allowing autonomy in decision-making
at each level by identifying redlines or triggers where platforms intervene,
ensures that communities of users govern decisions most relevant to them.
Who
Often, those who are platform owners, creating the shared digital
infrastructure, decide how decision rights must be partitioned. Typically,
decision rights with respect to asset content and app interfaces are retained
with those who are in the co-creation environment. In this framework,
communities play a role in implementing governance frameworks with
respect to group membership, content, etc as relevant
Concerns at Scale
It is quite possible that at scale, modularity may lead to invisibility, with
federated units taking contradictory decisions. Since societal platform
models need to work for diverse solutions at scale, during each potential
modification of the platform by either addition of new actors, by significant
process changes, or re-orientation of the platform, modularity and autonomy
processes must be examined. This way the decision-making regarding the
solutions are more specific to context and also equitable.
16
for further research
example
›
How to ensure standardisation across
Wikipedia has the governance mechanism of ‘Wiki Projects’ where small,
modules/units?
decentralized social structures govern themselves in a locally organised
›
How to resolve variation in values?
manner, dealing with developing guidelines for stylistic conventions and the
›
When does a problem become too big for
creation of content. These could be thought of as these as local jurisdictions
the modules to handle and goes to the
in the site, within which local leadership, norms, and standards for writing are
superstructure above?
agreed upon by editors familiar with a particular topic.
17
6
Collaborate offline with
formal and informal
architectures
What
Leveraging the long-standing, embedded relationships of trust of community
organisations and individuals, while being cognizant of the power
relationships, can provide significant amplification for societal platforms.
Why: Open value
creation, Restoring
agency
Offline architectures (institutions, individuals and civil society) play a
significant role in enabling platform adoption and impact—indeed, they are
the entities for whom societal platforms are built. These offline architectures
are embedded in context and can play a role in amplifying key interactions,
addressing breakdowns of awareness and ability, and ensuring accountability.
These entities understand the context best. Importantly, in order to consider
those who are offline, and bring in their choices and experiences into the
platform, it is important to create an environment which is both online and
offline in nature.
Who
The primary role for engaging with offline architectures lies with the platform
entities and builders. However, co-creators/extenders, would also benefit
from having their own approaches to engaging with offline architectures to
embed and amplify impact.
Concerns at Scale
The approach must be to systematise engagement with offline architectures
as much as possible. Identifying the right offline architectures is critical,
as some of these entities and individuals may cause more harm than good.
Just as much as offline intermediaries can unlock the ability of platforms to
distribute the ability to problem solve, rent-seeking intermediaries may undo
these potential gains. While there is no one pathway to identify the right
architecture at all times, being mindful of the values articulated here, the
core mission of the platform, and the changing incentives and dynamics on
the ground can be helpful. Additionally, being mindful of the fact that offline
architectures come from entrenched social systems and power structures, is
important. This means that the ways of engagement must be encoded as the
platform attains scale.
18
for further research
example
›
How to identify the right offline
Pratham is a large-scale independent non-profit organization working to
architectures?
improve the quality of education in India. Given the limitations of access to
How do you ensure offline architectures
technology in rural areas, Pratham supports a hybrid learning program. This
retain their independence?
involves getting children in the age group 10-14 in a village to form their
How do we finalise on who better
own groups of 5-6 each, thus enabling them to co-create a learning space
represents the voice of the community?
within their community. Digital devices (where feasible) and content is placed
›
›
directly in the hands of children providing them with opportunities and
choices—through peer to peer learning and shared resources—to learn on
their own. In order to unlock the ability to problem solve, community based
children’s groups engage in choice-based learning and are guided by the
coaches and youth members in the communities.
19
7
Index for interactions that
drive impact
What
Indexing all processes, including governance processes, to increase the
interactions which drive impact on the ground.
Why: Inspire co-creation,
shared solvability
Platforms generate value through some interactions which add value (to the
platform bottom lines) and impact (to the communities of interest). These
interactions are amplified and built upon to enhance adjacencies. For societal
platforms, some interactions and processes on platforms drive impact for the
communities of interest, which is linked to their mission. Beyond accurately
identifying the relevant interactions, it is important to index governance
processes to amplify them, and foster further development.
Who
For impact amplification at scale to happen, it is essential to support
interactions at all levels. And, builders and extenders need to be aligned to
optimise platform interactions. Conflicts between these actors need to be
resolved with these interactions in mind.
Concerns at Scale
At scale, the ability to consistently and correctly determine interactions
becomes difficult. Moreover, it is possible that value from some interactions
are at odds with others.
for further research
example
›
Are there multiple interactions that drive
In ECHO India, the key value interaction is the engagement between health
impact?
care workers and expert doctors in a conversational, case-study oriented
What if indexing governance for an
approach. The aim of this interaction is to ensure distributed capacity for
interaction undermines the agency of one
healthcare, but not in a hierarchical, teacher-learner frame. The nature
of the participants?
and the structure of this interaction (weekly session) is critical—timeliness,
›
structure, and the character of the conversation between the hub and the
spoke is important. ECHO India governs this process very seriously by
operationalizing structured and random checks and training/intervention, if in
case needed.
20
8
Fit funding to mission
What
Why: Restoring agency
Funding models must be aligned with mission statements and platform values.
Revenue models must serve platform missions, and revenue models are
critical for long term sustenance of platforms. Funding must align with the
goals/plans for platform evolution as well as the fundamental, underlying
mission and imagination of societal good. Therefore, establishing a funding
model is both a functional process as well as a normative one.
Who
Platforms that are financed/subsidised by public funding (sarkaar platforms) or
receive subsidies, have differential obligations towards transparency, pricing,
navigating conflicts of interest and accountability. For sarkaar platforms, by
design it becomes important to be shared as a public good. Samaaj platforms,
which are subsidised by philanthropic resources, have an ability to be flexible,
and can explore community and co-operative funding models. In models
where participants or users pay a fee, determining value-sharing is critical.
Concerns at Scale
Revenue models are both pre-conditions and consequences of scale.
However, consistently implementing them at scale, while remaining true to
evolving missions is critical.
for further research
example
›
What about instances of conflict? How
eGovernments Foundation works with state governments to deploy
are they to be navigated?
technologies for public grievance redressal and revenue functions. While
What do processes of changing
the core technology is developed through philanthropic/private capital,
orientation and business model involve?
implementations/system integrations are paid for by the state governments.
How are these to be navigated?
Typically, white-labelled services/apps are provided to citizens. In this context,
What special obligations and limitations
evaluating a pricing model must account for the source of funds (part private,
apply to platforms that are publicly
part public funding), the type of service (government to citizen, grounded in
financed?
entitlement) and the mission (easier access to all to the state).
›
›
21
9
Nurture relational
management
What
Platform governance needs to evolve to embedding norms and values in all
actors, rather than express process controls and procedures.
Why: System leadership
Platform governance can emerge from gatekeeping and controls (content
moderation through gatekeeping, standardised forms and procedures, metrics
based controles). However, these are costly and also limit the responsivity of
the system. Accordingly, it is critical to move towards relational management
which is focused on embedding norms and values (in code, where feasible) and
in the actors in the system. This means that every actor on the platform shares
the same values—and some values such as data minimisation, for example—
are embedded in code.
Who
The platform should embed values as every actor is a bearer of them. This
means that these become replicable at every level of the platform.
Concerns at Scale
Embedding values, which are not easily measurable, consistently across at
scale is challenging.
for further research
›
How can consistency be ensured? What is
the balance between process control and
relational control?
›
22
How do platforms respond to bad actors?
10
Foster societal innovations
What
Build ways for extenders and participants to co-create upon the shared digital
infrastructure.
Why: Shared solvability
The impact of societal platforms is directly linked to the quality of interaction
on the platform. Continually supporting innovations on the platform is critical.
Recognising that those who are not on the platform, but at the edge of it may
be innovators allows platforms to remain at the cutting edge of innovation
and continue to deliver societal value. This is built on open resources (APIs,
content, data and source code3) and open processes (crowdsourcing, open
source development). Together, these lead towards democratization of
platform value. For societal platforms, all innovators may struggle with the
capacities—technological or otherwise—in converting ideas to modules/
extensions/apps that can sit on platforms. Accordingly, being deliberate and
thoughtful in supporting extenders and participants is critical.
Who
To inspire co-creation, it is critical to take note of the innovation happening at
the edge of the platforms. The ecosystem should be able to make use of the
platform and its related structures to co-create solutions to achieve impact at
scale by network amplification.
Concerns at Scale
Building ecosystems at scale is costly and challenging. At scale, there is also
variation in the capacities and types of innovators, requiring customisation of
programs and means of engagement.
for further research
example
›
How to navigate values of openness
Datameet, hasgeek and various state and central government departments,
with software/technical interpretations
ministries have hackathon challenges for the innovators to gather and
of openness? Do they require different
propose solutions.
approaches?
Openness of code may also be linked to government regulations.
3
23
11
Build capacity to amplify
values
What
Build team and partnership capacities and skills to amplify societal values.
This means seeking those relationships that can nurture these values;
practically, it means aligning hiring, training and incentive structures for these
values.
Why: Resolve for diversity
Unlike other platforms, societal platforms care for impact. Other platforms
seek to build networks and amplify interactions in order to profit. In ordinary
commercial platforms, the skills and capacities required amongst the
ecosystem are well-established and include measurable skills for growth
and business development. In societal platforms, these skills are not enough
—individuals and partners need to have a value system that aligns with the
mission, and an ability to grapple with and navigate system complexities.
Who
For societal impact to happen, it is essential for an organisation to have
capacities and skills reflective of the values of the societal platform. So
people who have a firm understanding of the society and its complexities
must be part of the platform and its governance principles. To embed multiple
viewpoints, the platform should reflect diversity.
Concerns at Scale
Doing this at scale is complicated by the difficulties in measuring and
assessing these values. However, articulating these values and building
cultures of appreciation may enable these to become more widely accepted.
for further research
›
How may we begin to articulate the social
values and skills that are required for
societal platforms?
›
In what ways are these values contextdependent?
24
Conclusion
This report attempts to articulate an early version of
principles and values that must frame governance approaches
within platforms. They are prior to governance—they reside at
the level of values.
We acknowledge that this report raises more questions
than it answers! Many questions arise—when problems
that platforms aim to address change shape so as to become
unrecognisable, or disappear altogether, how should
platforms evolve? Should the existence of a societal platform
be in perpetuity? Equally, we need to ask whether these
values are to be calibrated differently for sarkaar, samaaj and
bazaar, platforms?
Further research is required to shed light on calibrating these
principles further, testing them in context, and articulating
a set of practices and actions around them. Next iterations
relate to extending these out to speak to more practical,
everyday considerations, and identifying best practices for
actions.
25
Resources:
Building a National Scale Learning Platform
The 7 Key Principles of Platform Design
Designing positive platforms: a guide for a governance-based approach
Designing for social impact
Decentralization in Wikipedia Governance
The Hidden Order of Wikipedia
Platform cooperativism
Platform Ecosystems - Aligning Architecture, Governance, and Strategy - Amrit Tiwana
Societal Platforms - Padmini Ray Murray, Paul Anthony & George Syeda Zainab
Appendix
List of interviewees
1. Dr Lalitesh Katragadda, Avanti Finance
2. Dr. Sunil Anand, ECHO India
3. Stina Heikkila, Platform Design Toolkit
4. Dr. Santosh Mathew, Bill and Melinda Gates Foundation
5. Khushboo Awasthi, Shiksa Lokam
6. Hiren Doshi, eGovernments Foundation
7. Sanjay Jain, Bharat Innovation Fund
List of organisations in the roundtable
1. EkStep foundation
2. eGovernments Foundation
3. Avanti Finance
4. Digital Green
5.
Arghyam
6. Reap Benefit
26
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.