Kamran Khan

SEO REPORT Introduction Search-engine optimization (SEO) is an important, baseline component of every online marketing measure. After all, a website can only be successful and receive a large volume of qualified traffic if it is visible on Google and other search engine results and listed high in the rankings. Why should you conduct an SEO audit? One of the biggest mistakes that webmasters, marketers, and SEOs can make is to consider SEO a static measure. Continuity and website improvements over time characterize a successful SEO strategy. Buyer behavior is subject to constant change, which means marketers and SEOs have to change their methods in line with how buyers search on the internet. Today, Google even uses artificial intelligence to answer search queries that have never been made before with Rank Brain. At the same time, voice search and digital assistants are further developing web searches that place new demands on websites and their operators. What Google expects from webmasters and SEO managers is defined in the so-called “Google Webmaster Guidelines.” How long does an SEO audit take? It would be pointless to state that “an SEO audit takes x or y hours.” After all, no two websites are alike, and individual requirements, both technical and content-related, are different. Depending on your website’s size, the type of tools we use, and we experience, the time it takes to complete an SEO audit varies. Step 1: Crawling and Indexing After the website create and it is necessary to fill it with interesting and useful content, but if the pages have not been crawled and indexed by Google, no one will find it in the SERPs. Search engines like Google have a large index in which information about domains and individual URLs is stored. As soon as a user makes a search query, the search engine compares its index with the query. Algorithms are used to determine the quality and relevance of the indexed pages. The search results are listed in order of importance based on algorithmic judgments (rankings). Site query with Google With the help of a”site query,” we will check to see whether a certain URL is even in the Google index. To do this, enter the URL in the Google search bar and type “info:” or “site:” in front of it. By clicking on the magnifying glass, Google will show us whether your URL is indexed. Check robots.txt Robots.txt is a small text file retrieved by Google bot and other bots before crawling your site. Robots.txt contains instructions for bots, allowing you to control crawling directly while excluding certain areas. However, it is recommended to let Google bot crawl as much as possible on your site to index the content in the best possible way. Control XML-Sitemap An XML Sitemap informs Google about all of your website’s existing URLs with a machine-readable file that contains information about URLs, updates, and optional priorities. Creating an XML Sitemap is possible with most CMS platforms, but there are also special tools to help us create a unique one. As soon as the file is created, it is stored in the root of the domain and in the Google Search Console. Google can then access the data and check it when necessary. How old is the Google cache of your URLs? The Google bot can crawl and index many pages daily, but with several billion URLs on the internet, it is very likely that the indexed content is not always up to date. We can check when your URLs were last indexed using a simple method. To do this, first perform a site query with the desired URL, then click on the small green triangle at the end of the green URL, then “In cache.” Mobile-Friendly Check: Can mobile users access your site? We already pointed out in the introduction how important it is that your website be easily accessible through smartphones or other mobile devices without restrictions because on average, more than 50 percent of online users are now mobile. Thus, part of your SEO audit requires checking your website’s mobile-friendliness. Step 2 Identify Possible Indexing Problems Problems with indexing can lead to URLs not getting into the Google index and, thus, not getting ranked on SERPs. Scripts or faulty links can play a vital role in such woes. Step 3 Check On-Page Elements The On-Page check is one of the most important components of your SEO audit. This way, we will check both your content and the presence of duplicate content. Check meta-descriptions Although the meta-description is not relevant for ranking, it can positively influence the click rate in SERPs. Google can use meta-descriptions for snippets in the SERPs. Thus, this meta element is one of the first components of your website that a user sees during a web search. Step 4 Monitor Your Rankings Using the rankings of your page in Google search results, you can control the success, as well as the errors, of your optimization measures. Thus, strong ranking losses can indicate technical errors or inadequate content. Step 5 Evaluate Your Content Content plays a central role in how your website is ranked in search results. It should be unique and provide added value for your site’s users. The keyword focus ensures that all relevant content elements are aligned with the central keyword of the target page, which forms the page’s thematic focus. Optimize Your Site Architecture and Internal Links How many links should there be on your URL? The more internal links you find on a page, the less the link force that a single link can distribute to other URLs on your page. Additionally, a large number of internal links on a page makes Googlebot crawl the page even deeper, using up the crawl budget faster. Check the horizontal and vertical link structure To ensure that the link force is optimally distributed across all your website’s directories and pages, internal links should be set systematically, e.g., based on menus or content. For Google, the relevance of a subpage also can be strengthened by ensuring that as many internal links as possible always refer to it with the same link text. Step 7 We will update Status Codes and Link Forwarding Correct status codes and working redirects lead to a better user experience. Perform a URL status-code check When a client makes a request to a server, the server should output the status code “200 OK.” If the page is no longer available, the status code is “404 not found.” You can easily find the status codes of your pages with an SEO software, like Ryte. Go to the Status Code report in Ryte to get an overview of all of the status codes on your site. Step 8 Technique, Scripts, and Coding Scripts and technology can directly influence your website’s performance. For example, too many scripts can reduce load speed. It is also possible that when using the “wrong” technology, some users will not be able to access your entire site. Are hreflang tags implemented correctly? Hreflang tags help Google correctly assign your website to a country and/or language. For the assignment to work smoothly, hreflang and rel=alternate must be integrated correctly. REPORT ON PAGE Title Tag You have a title tag of optimal length (between 10 and 70 characters). MJA Fashion The Generation Choice |Online Shopping Website in Pakistan Length: 70 Meta Description Tag Your page has a Meta description tag however, your Meta description should ideally be between 70 and 160 characters (including spaces). MJA Fashion is an Online Shopping Website in Pakistan. MJA Fashion is the ultimate destination for fashion and lifestyle, being host to a wide array of merchandise. Length: 164 A Meta description is important for search engines to understand the content of your page, and is often shown as the description text blurb in search results. SERP Snippet Preview This illustrates how your page may appear in Search Results. Note, this is intended as a guide and Search Engines are more frequently generating this content dynamically. SEO heading tags optimization: Total heading tag: 6 H2-H6 Header Tag Usage Your page is not making use of multiple levels of Header Tags. HTML header tags are an important way of signaling to search engines the important content topics of your page, and subsequently the keywords it should rank for. H2: SHAWLS H2: Multani Shawl Black MS-104 H2: Wool Lightweight White Shawl WLWH-001 H2: Shailene Black Shawl SB-103 H2: Wool Lightweight Black Shawl WLWH-002 H2: Brown Wool Shawl WBR-105 H2: SKIN CARE H2: Vitamin C Brightening serum H2: Vitamin C Facewash H2: Hyaluronic Acid Serum H2: Shea Body Butter H2: Ultimate Body Butter H2: KHUSSA COLLECTION H2: SEA GREY H2: BLACK PEARL H2: SINDHI TRADITIONAL H2: ROSE PINK H2: RED FAIRY H2: CHITRALI CAP H2: Chitrali Cap/Pakul Mixed Wool-White H2: Chitrali Cap/Pakul Mixed Wool Black H2: Chitrali Cap/Pakul Mixed Grey H2: Chitrali Cap/Pakul Mixed Reddish-Yellow H2: Chitrali Cap/Pakul Mixed Wool Off White H2: Shailene Black Shawl SB-103 H2: PESHAWARI CHAPPAL H2: Black Traditional H2: Blue Traditional H2: Brown Kaptaan H2: Brown LightWeight Peshawari Chappal H2: Black T Shape H2: WAIST COAT H2: Waist Coat 015 H2: Waist Coat 014 H2: Waist Coat 013 H2: Waist Coat 012 H2: Waist Coat 011 H2: TOP BRANDS H2: CUFFLINKS H2: Cufflink 18 H2: Cufflink 17 H2: Cufflink 12 H2: Cufflink 11 H2: Cufflink 16 H2: GROOMING KIT H2: KM-6330 3 in 1 Grooming Kit H2: Dingleng RF-609C - Hair & Beard Trimmer H2: KM-7933 5 in 1 Grooming Kit H2: Ruiying Trimmer FS-198 H2: Kemei KM-1757 Hair Trimmer Cordless Rechargeable H2: HEY YOU! H2: Policies H2: Main menu H2: Follow us H2: Subscribe H2: Added to your cart. Your page does not have an H1 Header Tag. The H1 Header Tag is an important way of signaling to search engines what your content is about, and subsequently the keywords it should rank for. Image Alt Attributes: You have images on your page that are missing Alt attributes. We found 185 images on your page and 52 of them are missing the attribute. Alt attributes are an often overlooked and simple way to signal to Search Engines what an image is about, and help it rank in image search results. Top keyword Rankings: Keyword Position 1.dazzle by sarah 11 2. Chappal 76 3. Bera 12 4. Bera shoes 8 5. Men shawl 44 6.best vitamin c 76 serum in Pakistan 7. best vitamin c 79 serum in Pakistan 8. Bera Chappal 8 total Searches Estimated Traffic 5,400 3,600 1,-,900 1,600 - 1,600 3 141 2 Links: Friendly Links Some of your link URLs do not appear friendly to humans or search engines. We would recommend making URLs as readable as possible by reducing length, file names, code strings and special characters. Device Rendering: This check visually demonstrates how your page renders on different devices. It is important that your page is optimized for mobile and tablet experiences as today the majority of web traffic comes from these sources. Factors Website Structure Mobile Friendliness Desktop Speed Mobile Speed Image Optimization URL Structure Domain Authority Page Authority Backlinks Sitemaps Submission to Google On Page SEO Score Broken links Status Google Friendly Mobile Friendly 76 96 Images Not optimized Not Google Friendly 7 30 134 Yes 63 400+ Comments Recommended 80 Recommended 90+ Technical SEO Audit: Sitemaps: Your website appears to have an XML sitemap. HTTPS Redirect Your page successfully redirects to a HTTPS (SSL secure) version. SSL Enabled Your website has SSL enabled Robots.txt Your website appears to have a robots.txt file. o have a robots.txt file. Website Broken Links: 400 + Broken Links https://www.facebook.com/sharer.php?u=https://mjafashion.pk/products/men-shawl-sb-103 “ Share on Facebook” https://twitter.com/share?url=https://mjafashion.pk/products/men-shawl-sb-103 “Share on twitter” https://www.linkedin.com/shareArticle?mini=true&url=https://mjafashion.pk/products/men-shawl-sb- 103&title=Shailene%20Black%20Shawl%20SB-103 “Share on Linkedin” https://pinterest.com/pin/create/button/?url=https://mjafashion.pk/products/men-shawl-sb103&media=//cdn.shopify.com/s/files/1/0281/2421/7432/products/2nbl103_1024x.jpg?v=-&description=Shailene%20Black%20Shawl%20SB-103 Page speed Load Time: Desktop Mobile