Company Outlook for 2018
CMC CONNECT
LTD’s
BUSINESS IN
2018
PRESENTATION
OBJECTIVES
▪
Review key socio-economic trends, as well as the progress of our
business in 2017
▪
Forecast 2018’s economic and political trends
▪
Identify areas of opportunity for the business in 2018
WHAT WORKED FOR
THE BD TEAM
•
Recruited a Business Development Analyst
•
Marketed a new product (i.e. Social Media Training for Students)
•
Approached new business leads (i.e. Dansol High School and
Grange Schools)
•
Shared database of foreign media correspondents with the inhouse media team
SHORTFALLS FOR
THE BD TEAM
•
•
•
Poor internet
Unclear mandates for the team, during the first few weeks of
operation
Initial lack of a team structure
Inflation rate began to drop
from January
President launched the ERGP in
April
2017
Nigeria’s year of a
mixed economic fate
Economic recovery from
Q2-2017
State governments owed
salaries
Unemployment and
underemployment rates
increased
Ease of doing business
improved by 24 points in
October
President presented N8.6
trillion budget to NASS in
November
5th best performer across
the global equities market
2018 BUDGET AND
GDP ESTIMATES
2.1%
to
2.5%
growth
3% to
4%
growth
N6.2 trillion
N2.4 trillion
POLITICAL
LANDSCAPE
•
Preceding year to elections – Campaigns begin in February 2018
•
Political spending begins and public sector activity likely to slow
- on or before H2-2018
•
Interest groups and NGOs will increasingly engage government
ahead of 2019 elections
SECTORIAL
ANALYSIS 1
•
Banks
Credit issuance to remain low, or
further reduce (near term) due to
uncertainty
•
Lower profits due to lower FOREX
earnings by operators, and lower interest
rates on financial instruments (i.e T-Bills)
•
Further disruption from FinTech firms
•
Tier 1 banks to remain profitable due
to high capitalization
•
FMCGs
Consumer spending was weak in 2017 after the
depreciation in the value of the naira, double digit
inflation, and limited wage growth
•
However, there are indications of improvement
in 2018 due to economic recovery, further
moderation in inflation, improvement in the business
environment, and increased circular flow of income
to be initiated by election spending
•
Expenditure on non-essential needs outside
food, clothing, education and transportation will
remain weak
•
Agriculture
Growth of the sector has remained
positive, even during the recession
•
Nigeria still lagging behind while
failing to allocate at least 10% of the
national budget to the sector (in line
with African Union’s estimates)
•
Current policy direction to be
leveraged upon to further grow the
sector
(i.e.
Anchor
Borrowers
Programme)
•
Rice and oil palm remain the
market segments receiving the highest
level of intervention from government
SECTORIAL
ANALYSIS 2
Infrastructure
•
2018 capital expenditure about 16% higher
than that of 2017
•
Late passage of appropriation bill, and
limited funding sources, remain risks to full
implementation of capital expenditure
•
Private consumption of cement products
to pick up in 2018 on the backdrop of ongoing
economic recovery
•
New entrants – BUA Group projects in Edo
and
Sokoto,
Ibeto/Lafarge
partnership,
government’s renovation of NigerCem plant, and
Cross River’s desire to float cement production
business
Energy
•
•
Global oil prices to average between US$50 and US$65
Unclear policy direction, based on non-passage of
segments of the Petroleum Industry Reform Bill (PIRB) by the
national legislature
•
Minister of State for Oil & Gas recently indicated
possibility of petrol prices increasing to N175 per litre
•
Complete industry deregulation likely not to happen till
after 2019
•
Increase in power sector tariffs also likely not to happen
anytime soon due to the lack of political will
•
Richard Branson indicates off-grid power solutions in
Nigeria could yield an estimated US$9.2 billion annually for
investors
OPPORTUNITIES FOR
CMC CONNECT LTD
AIN’T NO STOPPING US NOW!!!
12
SECTOR
OPPORTUNITY
MINING
INFRASTRUCTURE
✓ TRANSPORTATION
(AVIATION, MARITIME AND
AUTOMOBILE)
✓ SOLID MINERALS
✓ POWER / ENERGY
✓ TELECOMMUNICATIONS
CONSUMER SERVICES
✓ MANUFACTURING
✓ AGRICULTURE / AGROPROCESSING
✓ FMCGs
✓ E-COMMERCE
✓ ONLINE REAL ESTATE
✓ EDUCATION
✓ CREATIVE INDUSTRY
(NOLLYWOOD, MUSIC
AND FASHION)
✓ LAW
✓ HOSPITALITY
✓ TRADE
✓ MSMEs
FINANCIAL SERVICES
✓ RETAIL BANKS
✓ COMMERCIAL BANKS
✓ MERCHANT BANKS
✓ MICROFINANCE
✓ INSURANCE
✓ PENSIONS
✓ FINTECH AND
DIGITAL CURRENCY
PUBLIC SECTOR
✓ REVENUE
GENERATING
AGENCIES
✓ NATIONAL ASSEMBLY
✓ STATE GOVERNMENTS
✓ POLITICAL PARTIES
✓ MULITILATERALS
✓ THINK-TANKS
✓ LOCAL AND
INTERNATIONAL
NGOs
BD TEAM AND ROLES
✓ PROVIDE TEAM DIRECTION
✓ REVIEW TEAM PROGRESS
✓ PROVIDE ACCESS TO PERSONAL
CONTACTS FOR BD PURPOSES
✓ CREATE AND MANAGE EVENT
CALENDAR
✓ CREATE / MANAGE BD CONTACT
DATABASE
✓ PROOF READ REPORTS AND OFFER
IDEAS
✓ MARKET GROUP SERVICES
✓ IDENTIFY MEDIA SPEAKING
OPPORTUNTIES FOR THE GROUP /
SUBSIDIARIES
✓ ANALYZE SECRTORS
✓ MARKET GROUP SERVICES
✓ FOLLOW-UP ON BUSINESS LEADS
OUTCOMES
ACTION POINTS
GOAL
CMC GOALS MATRIX
POSITIONING
(IMAGE)
MARKETING
(SALES)
OPERATING
(STRUCTURE)
✓ IDENTIFY AND LEVERAGE ON
KEY PROFILING PLATFORMS
(EVENTS, MEDIA
PROGRAMMES AND OPINION
EDITORIALS / ARTICLES)
✓ DEVELOP WEEKLY SECTOR
ANALYSIS REPORTS
✓ DEVELOP AND DISSEMINATE
WELL RESEARCHED
MONTHLY C-SUITE REPORTS
(ON KEY ECONOMIC TRENDS)
✓ INCREASING OUR
CLIENTELE BASE
✓ DIVERSIFYING OUR
PRODUCTS AND
SERVICES
✓ IMPROVE ON
CAPACITY TO
ADDRESS OUR
CHALLENGES
THOUGHT LEADERSHIP
REVENUE GENERATION
INCREASED FUNDING
RIGHT PERCEPTION
BD TEAM
BD TEAM + OTHER UNITS
ACCOUNTABILITY???
Activity
Executor/s
Timelines
Target
Nigerian Market Insights
Report
Kadiri Otaru / Funmi
Olufunso-Oke
Weekly
Produce 12 reports each
quarter
Sector Specific Analysis
Report
Kadiri Otaru
Bi-Weekly
Produce 6 reports each
quarter
Develop Content for
Positioning (Op-eds and
Speaking / Networking
Opportunities)
Kadiri Otaru / Ope Duntoye /
Bola Ayejuni
Monthly
Produce 9 locally and
internationally published
opinion editorials, across the
group (each quarter)
Contact Database
Management
Debo Raimi
Weekly
----
New Business Development
YBO / Kadiri Otaru / Debo
Raimi
Constant
Gain at least 3 new clients
each quarter
PRODUCTS
SECTOR/S
SUBSIDIARY
CMC NEW BUSINESS
MATRIX
✓ INSURANCE
✓ FINTECH FIRMS
✓ NGOs
✓ BANKS
✓ EDUCATION
✓ NATIONAL ASSEMBLY
✓ EDUCATION
✓ GOVERNMENT
(MDAs)
✓ PRESIDENCY
✓ MANUFACTURING / FMCGs
✓ POLITICAL PARTIES
??????
??????
✓ POLITICAL PARTIES
✓ DEVELOPMENT PARTNERS
??????
MARKETING TOOLS
•
Thought Leadership – Identifying and creating speaking
opportunities to achieve strategic positioning
•
Product & Services – Perception audits, Crisis management,
Political risk analysis
•
Research & Reports – Creating monthly intelligence reports to
be disseminated to CEOs and other captains of industry
•
Branding & Positioning – Corporate image management
THE END