Joy Ufuah

7 Decisions People Make on Beauty Industry Purchases Written by Joy Ufuah on July 31, 2021__Fact Checked by Ani Review management | Referral management | Customer review | How to get reviews | Beauty industry | Beauty salon How beautiful are you? If you take a bath in your life, which certainly you should, you probably should have moisturizing lotions on your cosmetic table for your skin and haircare. Plus, I'm quite convinced you wouldn't want to offend folks around you with any speck of stale sweat from that beautiful body of yours. So, the use of deodorants inevitably becomes a necessity. Which means, once or twice in every month, you should have paid a visit to a beauty industry. Is this far from what you do? If not, in making a decision on what beauty industry to purchase, the underlisted, interwoven factors are key. Decisions people make on beauty industry purchases ▪ Quality ▪ Prices ▪ Reviews ▪ Referrals ▪ Age ▪ Senses ▪ Brand awareness I will tell you much about them shortly. Customer behaviour stats Customer behaviour is the way a customer relates with an existing market in deciding on what product and/or services to buy or not. Customer behaviour statistics collected in the USA five years ago revealed that about 47% of customers shopped their beauty products at stores known for their quality. Nearly 35.10 % had their favorite brands while 34.8% had to spend almost all day in front of a cosmetic section before they could make a choice. Hmm, just imagine the trouble. But now, marketers and customers alike have been saved the trouble of low income and poor purchasing power respectively. Thanks to the Internet of Things (IoT), thanks to Google, a big thank you to reviewreferral.services for granting every customer the opportunity to review their products and services, and for bringing referrals always. Still on the stats, customer's purchasing power for cosmetic products drop by 30% for every negative reviews on younger adults, and 50% for older ones. For every positive reviews, purchasing power rises by 80.2% for both individuals. This is why 68% of Americans say positive reviews are making them more likely to use a business. Quality In purchasing a beauty product, quality is ultimate. "You wouldn't blame me for having an eye for quality. Would you?" Some years ago, I couldn't find satisfaction from any body lotion for my light skinned tone. It was a bother, until one day my friend Betty, also light skinned tone, came visiting. Wow! She was glowing_yes, she has a likeable skin but it wasn't usually that lovely. I didn't even let her sit before I asked what cream it was and where she got it from. I know you would love to hear that my desperation was'nt a fiasco. Yeah, it wasn't. She recommended one which I use till date. Guess what? That was the genesis of my skincare satisfaction. If you knew me five years ago, you won't have the slightest doubt.Today, unless I say no, you'd want to lick my skin_I'm younger, fresher and glower. The amazing thing is that, with less than $10, you're sure of the smooth, glowing skin. Prices More often than not, the quality of a product does not go in direct proportion with the price.That a product is expensive is not a guarantee that it's of good quality. This is in tandem with what Dr Wong-Su Ni, President of the Dermatological Society of Singapore said: that most people always do well on less expensive products, followed by good lifestyle habits like applying sunscreen and not smoking; with only few exemptions to the rule. Price influences customer's purchasing power of any product or services, being beauty or not. A fall in the price of products and services is inversely a rise in the purchasing power of such products and services. Conversely, an increase in price leads to a decrease in the purchasing power, all things being equal. Funnily enough, customers sometimes don't care in buying what they want regardless of an increase in the price of the product or service, provided they're satisfied. Reviews Check Google search for customer reviews on beauty industry products they've used. Reviewreferral.com has made it very possible for customers all around the world to tell their own side of the coin about the beauty products and services they've purchased. Referrals Words of mouth have played a pivotal role on what beauty products and services to acquire. It's cost effective and in most cases, comes in handy from friends and family. When it comes to beauty products especially, do not do impulse-buying or the higher-the-price, the better-theproduct thing. Nah, that's a cliche now. Until Betty recommended the lotion, my experiences then was simply irksome. But now, no more garbage in, garbage out. It's either I get referred to products or services by friends or family; or I simply look up reviews of previous users on line. Either way, you're sure of the credible outcome, trust and reliance on the product or service provider. Senses There is a common saying that your eyes affect your heart.It's almost same thing here. It's only that, in the world of beauty, your eyes affect your decision. Which would you rather you visit, salon A or B? Salon A Salon B The purchasing power of any customer works higher if a product or service appeals to the senses. Colour, smell and texture are factors customers look into before picking a product from a store. Any variations to the ideal colour, smell and smoothness or roughness of a product (texture) is a hint to detecting adulteration. Brand awareness In promoting new and products and services that have lost their market value, brand awareness is paramount. Marketers use this medium to announce the authenticity of their products and services over their competitors. Do you now why your competitors are more effective than you? How often do you reach your customers? In the beauty industry, competition is firece, competitors are everywhere with products and services similar in quality and preferences. Here is where they out do you. What you need to do to succeed in this fierce competition You have to experience the antistatus quo if you must surpass your competitors. Remember that men and women of all ages look at reviews when choosing a product.This is why Reviewrefer.com is here for your services.