Social Media Management and Marketing Plan
Social Media Management Marketing Plan
I – Management
1. Business Branding - completed
a. Ideal E-commerce
commerce Solution
2. Social Media Assessment and Planning
a. Facebook
i. Group – needs to be created
ii. Page - needs to be created
b. Twiitter
i. Social Media Presence - needs to be created
c. Instagram - needs to be created
d. Pinterest - needs to be created
e. Youtube - needs to be created
f. Other Social Media Account : LinkedIn - needs to be created
3. Conduct a Keyword Research – done
a. Main - ecommerce services
services, assistant service, list of virtual assistant companies.
companies e
commerce services company
company, virtual personal, top personal assistant
b. Supporting KW
KW- e commerce company, best virtual assistant, online virtual
assistant, virtual pa services
services, best virtual assistant services, virtual assistant services
serv
list, virtual admin services
services, top virtual assistant services, virtual executive assistant
services, remote assistant services
services, virtual business assistant services
4. Social Media Creating and Optimization
a. Contact Information
b. Services
c. The Hashtags
d. Description
e. The cover photo
f. Profile Photo
5. Prepare the content
6. Manage the Content
a. Scheduling it
b. Interaction plan – to spread brand awareness or promote your brand
c. Series or content are part of a campaign and need to be linked in landing page
7. Social Media Interaction and Community Growth and Management
a. Make content relevant to be interactive
b. Manage the community as well – referring to the people following the facebook
page or the groups or those who are involved or interacting the different social
media sites
8. Interaction – you have to like or invite them
9. Monitoring the insight – in order for how you can grow a social media account
II – Marketing
1. Identify Target Market
a. Business owners
b. Men and Women 25 to 55
2. Creating Marketing Plan
a. Where are you going to promote the advertisement – Social Media, Email
Marketing
3. Brand awareness – Advertisement
4. Promoting products and services
5. Marketing and Advertising
a. Organic
b. Paid
6. Networking – collaborating with other brands, related to your niche
7. Monitoring and Evaluating Campaigns
a. Insights of Facebook
b. Twitter
c. Or whatever social media used – the sent report
d. Checking the very ROI – how much was spent, how powerful or successful the
campaign was by identifying the total revenue after deducting the whole
expenses during the campaign
8. Interaction and Engagement
a. Inviting them to like
b. Inviting to share
c. Comment
d. And using insight to monitor the social media campaign