Josphine Njeri Kiiru

 BEAUCHAMP Your Name Author’s Note Birch box is a company that provides monthly subscription and delivery services for beauty products. Subscribers receive random samples of beauty products on a monthly basis. It was started in the year 2010 by Kaite Beauchamp at a time when most people had not embraced web-based businesses. Although the concept of Birch Box was hard to grasp at the time, people have adopted the idea over time leading to rapid growth of Birch box. Since 2010, the New York-based company has grown to about 1 million online subscribers and approximately 4.2 million consumers in total. The world has slowly adapted to and appreciated the use of boxes as a direct marketing tool for their businesses. Most organizations find it cost-effective as they get to reach many customers without having to allocate vast sums of money on direct marketing budgets. This paper analyses the extent to which Kaite Beauchamp has exploited boxes as a direct marketing tool and how the idea supports upcoming retail stores, new firms, and new products. According to Kaite Beauchamp, the use of boxes plays a significant role as a direct marketing tool through the distribution of content directly to their customers. Business content is the most suitable method of making a business stand out while creating value for customers. By use of boxes, Kaite says that they can distribute content in the form of articles, blog links, and videos. This way, there is direct contact with customers. They get immediate access to a company’s latest information making them come back regularly looking for more content. Kaite also points out that Birch Box plays a crucial role in strategizing future content and products for participating organizations. In direct marketing, it is critical to establish a certain level of trust between a company and its customers. By using boxes, customers feel valued when they receive relevant content and get to participate in deciding what product is more valuable. Establishing trust with clients boosts companies significantly. The use of Birch Boxes supports retail stores, new products, and new firms by ensuring that only quality content reaches the customers. For new entrepreneurs, the first impression to the customers is critical. Publishing of poor quality content might drive the customers away at a very early stage which can sometimes lead to the collapse of a business. Birch Box has a large editorial team that ensures creates and publishes quality content for their clients’ products. This element saves such companies a lot of money that would have otherwise been allocated to direct marketing. Aspects of both quality and quantity are achieved simultaneously. Given that Birch Box delivers both content and physical products to customers, the companies get double value for their monthly subscription money. Additionally, companies offering new products can get customer reviews directly and timely. Conventional direct marketing would involve reaching out to advertising companies to manage their content and get reviews from customers. Such methods are slow and inefficient. In conclusion, the use of boxes as a direct marketing tool ensures that customers understand the context of their suppliers broadly. They are then able to make informed decisions, making it beneficial to both the supplier and the customer. Having saved a lot from money that would have otherwise been allocated to a direct marketing budget, new firms and companies with new products can instead focus their time, energy and resources of developing other aspects of their businesses. It is clear that more organizations working in the beauty, fashion and lifestyle industries should embrace boxes as a direct marketing tool to gain more customers while saving on direct marketing budgets. References https://www.youtube.com/watch?v=bSkuKnyUf3w&t=211s