Jon Lindley Agustin

PR Plan & Strategy For MoonFish.com Objectives To formulate a strategy and plan for public relations for Moonfish.com that will contribute to increasing sales, revenue, leads, and more. To enhance the content published on Moonfish.com’s Learn page which currently has blogs and travel guides to different countries To tie up and reach out to travel influencers and bloggers who can promote the products offered on Moonfish.com To optimize Moonfish.com’s social media platforms, participating in communities, posting regular content, using hashtags, connecting with followers, and more General PR Strategy Press releases and sending out to media outlets Content (Blogs, Travel Guides) Partnership with digital travel influencers, bloggers Partnership with publications per city Social media (Facebook, Facebook groups, Instagram, Pinterest, LinkedIn, YouTube) Cities Atlanta Las Vegas Charlotte Honolulu Nashville Austin Press Releases Free and paid press release websites and news wires There is a need to sign up for accounts in these press release websites and news wires Daily posting of press releases on these websites that will then share this around Each press release can be from 350-400 words Suggested topics: About the company Products, services, promos, and offerings Cities it serves Scholarship program How Moonfish works Content Blog page Publish content written about South Korea travel guide after the edits with George Publish features and list type articles centering on the cities that Moonfish serves Publish travel guides and blogs about more countries around the world 2-3 blogs to be posted live every week Process: Writing the draft Editing/proofreading Adding images/publishing Influencer Marketing/PR Travel influencers and bloggers Brainstorm and create a great ex-deal with minimal to no money involved Examples: Featuring or posting the press release on their website in exchange of mentioning their website/name of travel influencer on all the Moonfish social media pages, or featuring a story about Moonfish in exchange of giving them exclusive discounts or freebies Partnering with the marketing campaigns of the airports Media Outlets Newspapers, web-based Magazines, web-based Websites TV and radio Podcasts These will be divided into the cities that the company serves