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CS19: Buy Box
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How to win Amazon Buy Box?
1. Set prices competitively
2. Ship as quickly as possible
3. Put customer happiness first
4. Respond to queries quickly
5. Stay stocked up
6. Request reviews
7. Keep an eye on your account metrics
8. Be careful with new metrics
9. Feedback rating
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Factors Influencing You
Winning the Buy Box
a. The Price of your Product
b . Yo u r f u l f i l l m e n t m e t h o d
c . Yo u r s e l l e r f e e d b a c k r a t i n g s c o r e
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Keeping the Buy Box
a. Provide Excellent Customer Service
b. Develop a Buy Box Pricing Strategy
c. Maintain Amazon Account Health
d. Offer Fast Free Shipping
e. Build Your Amazon Seller Reputation
f. Keep your Inventory in Stock
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Losing the Buy Box
a. Sometimes it’s just Geography
b. Your listing was hijacked
c. Low inventory
d. You’re on the CRAP list
e. Landed Price issues
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