Jomarc Bacolod

CS17: BRAND REGISTRY What is Amazon Brand Registry and its Benefits? Amazon Brand Registry is a program that gives brand owners more control over their products and trademarks on Amazon. It is the easiest and most practical way to protect your intellectual property on the platform. BENEFITS : 1. Better Brand Protection 2. Tools to Stop the Sale and Counterfeit products 3. Access to Brand Building Tools 4. Access to Sponsored Brand Ads 5. Tools to Monitor your Brand Amazon Brand Registry VS Trademark Trademark is a sign capable of Amazon Brand Registry is a program designed to give brand owners increased control of their products of Amazon. distinguishing the goods or services of one enterprise from those of other enterprises. Trademarks are protected by intellectual property rights, provide a company’s brand with legal protection. What is Brand Analytics? Brand Analytics ( formerly known as Amazon Retail Analytics) is a feature that contains valuable insights to empower Brand Owners to make informed, strategic decisions about their product portfolio and marketing/advertising activities. With this tool, you can look for the following : Competitor Insights Keywords that potential Amazon customers search for Identify your potential customers Customers’ shopping behavior and their purchasing patterns. Most-clicked ASINS for a specific search term Estimation of total clicks as well as conversions for every keyword