CS13: Amazon Sponsored
Advertising
What are the types of Amazon
sponsored ads?
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•
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Sponsored Products
Sponsored Brands
Sponsored Display
CS13: AMAZON SPONSORED ADS
2
3 Keyword Match Types
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Broad Match type – search terms that contain all components
of your keyword in any order.
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Phrase Match Type – search terms that contain all components
of your keyword in the same order
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Exact Match Type – search terms that match your keyword
word by word (same word order + same components
Examples of each keyword match type from the winning
product you found.
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Pets
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Dog pads
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Dog and puppy potty pads
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Dog absorbent potty pads
CS13: AMAZON SPONSORED ADS