CS7
Creating an
Amazon Listing
Basic Elements of
Product Listing
Product Title – considered as the most important part of the product listing.
Main role is to raise product’s discoverability, keyword ranking,
and indexing
Bullet Points – or “KEY FEATURE”. Highlights the important features and benefits
of the product
Product Image – professional quality product images are necessary
Product Description / EBC (Enhanced Brand Content) – product features can
be described in different ways by including a unique
brand story, enhanced images, and text placement.
Create and sample product listing from the winning product you
found, write the product and description with a picture, and
write 5 bullet points
•LEAKPROOF & POP-UP STRAW
•MULTIFUCTION HALF GALLON WATER JUG WITH SLEEVE
•MOTIVATIONAL TO STAY HYDRATED
•BPA FREE AND ODOR FREE
•IDEAL GIFT AND SERVICE