CS10:
CREATING YOUR
BRAND AND ALL
ABOUT
SHIPMENTS
WHAT IS UPC?
Amazon (Unique Product Codes) is a unique code
assigned to each product on the Amazon marketplace.
It is done to clearly distinguish the said item from the
millions of others already existing in the online market.
UPCs make it easy to identify individual products sold
on Amazon across the world. Think of it as Amazon’s
system to separate each product in its database.
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LOGO
5 PRINCIPLES OF
LOGO DESIGN
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Simple
•
Memorable
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Timeless
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Versatile
•
Appropriate
DO’S AND DON’TS
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Do your first designs in black
and white
•
Don’t add too many colors
•
Do disconnect images from
text
•
Don’t pick the wrong font
•
Do drop the drop shadows
•
Don’t use clip art
•
Do avoid unnecessary words
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