CS6: COMPETITOR
ANALYSIS
3 WAYS ON HOW YOU CAN
ASSESS YOUR COMPETITOR’S
BRANDING
1. Audit your competitor’s
product listing
2. Research your
competitor’s branding
3. Check your
competitor’s reviews
• From your Winning Product,
Choose 3 Products and Do
Competitor’s Analysis using the
Review Sheet given
COMPETITOR
ANALYSIS
https://www.amazon.com/GallonBottle-Sleeve-MotivationalMarker/dp/B094N3853K/?th=1
ASIN : B094N3853K
PRICE : 27.99$
SIZE : 16.18 x 5.75 x 5.43 inches
PIECES : 1 piece.
COLOR: A1. Rose Pink
GOOD REVIEW : Exactly as advertised! In fact, this exceeded my expectations. The material isn't
cheap-feeling, and my galaxy s21 ultra actually fits in the pocket. I'm so excited about this!
BAD REVIEW : It looks nice, but the handle is made in such a way that if you're not holding it upright
(carrying the bottle using the handle) it slips right out of the hinges and falls off. Super irritating. Also, the
neoprene cover is not fitted well and slides off, gathering at the bottom of the bottle which makes it want to
tip over every time you set it down. Overall, it's a water bottle that holds water, but most of the fancy
"features" are useless.
REVENUE : $44,784
COMPETITOR
ANALYSIS
https://www.amazon.com/Active-PetsCalming-AnxietyMarshmallow/dp/B08G1F5T4M/?th=1
ASIN: B08G1F5T4M
PRICE: $ 41.96
SIZE: 30x30 inches
PIECES: 1 piece.
COLOR: PINK
GOOD REVIEW: I have a medium-size 26-lb rescue mutt, and bought both the small and mediumsize beds. I was not sure whether the diameter was measured from the inside or outside. The small size fits
best. The medium size is way too large. When Sophie (my dog) gets angry at me she will tend to attack and
disembowel her bed. I simply re-stuff and restitch. Unlike most beds, that display my terrible sewing style,
the stitches are easily hidden in the fluffy fabric. I've repaired the bed four times and it still looks like new
(almost).
BAD REVIEW: Nothing like the picture. There’s hardly any filling in this thing so it’s almost just a flat
piece of shag carpet (I’m really not exaggerating that much).
I can see how some people might think this is just how these types of beds are if it’s their first one, but this
isn’t a good product. Even at this price, I promise you can find other calming beds/doughnuts that have
enough filling in them.
Ultimately this thing is a ripoff
REVENUE : $244,752
TIME : August 17, 2020
COMPETITOR
ANALYSIS
https://www.amazon.com/VtopmartContainers-Canisters-OrganizationDishwasher/dp/B08DXG5VGC/?th=1
ASIN: B08DXG5VGC
PRICE: 27.99$
PIECES: 15 pieces.
GOOD REVIEW: I ordered a few different sets from this company and all seem really airtight so far.
I like how they stack and am loving the label options. My pantry is looking really organized. Yay!
BAD REVIEW: I envisioned the more rigid, clear plastic when I placed my order & was thrilled with
the cheap price. When it arrived, I realized it is the more pliable, somewhat opaque plastic (similar to
Tupperware). I had also envisioned larger containers, but they were half the size I had thought they were. I
did not unpack it, but it looked like the lids would be airtight. It is probably a quality product, it just wasn't
what I was wanting. I returned it.
REVENUE : $785,785.16