John Ryan Casillan

Print.Digital. Campaigns designer.creative. Over the years, I have accrued creatively-curated campaigns, designs, and successes. Get a glimpse and receive insight into my methods, skills and professional background. www.ryancasillan.com RCworks branding identity print property packaging 2 Steered by a passion for transforming the desired message into reality, I have armed myself with shaped ideas to create a compelling story, and the ability to deliver it both strategically and creatively. Supplementing my art direction skills is a demonstrated history of working in the Design, Marketing and Advertising industries. - John Ryan Casillan 3 Property Branding soon hock group Established a forefront relationship with Soon Hock Group has made our client-agency relationship in a different level. Living up to the expectations of the most challenging business acumen that leads to a more effective and strategic approach. We started to work on one of the property that leads to another. It requires a matter of meticulous eyesight to gain popularity in realty business. "Designing your future, Innovating your Vision." 4 5 Property Branding T99 - Your Mark of Business Distinction T99 is a 99-unit Business 2 industrial multi-storey as well as terrace factory development with a canteen. It is located in Tuas South Avenue 10 near Tuas Biomedical Park I and II as well as the future Tuas Mega Port. This colossal complex boasts an impressive floor live loading of up to 25kN and wide driveways, providing T99 with the versality to be adaptable for a myriad of industrial applications, setting it apart from other developments within the Tuas South Precinct. 6 7 Property Branding bartley biz centre Bartley Biz Centre - The Centre For The Biz Leader Bartley Biz Centre has terrace factories with ancillary workers’ dormitory provision. 8 9 Property Branding S9 - Your Symbol Of Biz Sophistication The power of Hue brings out the texture of this building. With one tone depicting a sense of harmony with the skies. S9 Unlike many conventional industrial developments, S9 displays an exquisite glass façade designed with S-curved lines, exuding class and corporate image while providing suitable specifications for clean and light industries. 10 11 Property Branding t5@tampines "T5@Tampines offers a functional and almost columnfree interior with expansive production area of more than 10,000 square feet. It is strategically located along Tampines Industrial Avenue 5 with good frontage. " 12 13 Branding DTC @50 BEYOND DEFENCE In commemoration of Defence Science and Technology Agency 50 years anniversay, we were tasked to create a branding that will fit across different platform for this upcoming event. The result was to highlight the gallantry of the most sought after engineers, scientists and technologies to showcase their works without seeking any recognition. This event was to show gratitude to those who became the forefront of today's technology. 14 15 Branding KISEKI Japanese SUMONGOUS JAPANESE BUFFET The task is to create a supporting element that will house Kiseki as a one of the big Japanese buffet in Singapore. By coming up with an illustration that will best depict the word "SUMONGOUS". Not only it ties up with their brand, but somehow create that fun side of brand. The Sumo character was created to showcase the Japanese feel and to invite more people to experience a traditional-like atmosphere. 16 17 Branding LIAN hIN Just like my HOME. To create a brand refresh and an experimental approach from an old branding into a new one. Just like my home depicts the impact LianHin can help build home that are full of love. Their products became a part of daily lives of every household. Colours representing the vast range of swatches LianHin has to offer. The camaraderie of their services are each handcrafted and customise for every home. 18 19 Branding the well at s t. k i l d a chapel The Salvation Army A safe place to connect and nurture your soul. "The Well" on Chapel is symbolic story in the Bible, in the gospel of John 4, where our loving God accepts and embraces all! A organisation affiliated with Salvation Army, The Well at St. Kilda Chapel is a place of solitude where people are welcome to join, participate and have their own space regardless of short comings they have. The inspiration came from the idea of the well. Maintaining its heritage history linking it with a rough texture to signify a symbolic entity. 20 21 Packaging Packaging design Worked with multiple brands for their packaging design. Reinforced their brand by producing a much modern look that will entice the market. LONG JOHN SILVERS KID'S MEAL BOX DHC PROMOTIONAL BOX FREEBIES LONG JOHN SILVERS - Promotional packaging to highlight and promote a certain thematic campaign for the month. xepa SP Vizomet media toolkit ENERVON MULTIVITAMIN - A design-driven packaging that links up to the current campaign. To give more hype, we produced this lifestyle shoot to showcase more of the bursting effect which can relate to the product as a multivitamin. The design was cascaded accordingly to different SKU and sizes. nestle all-purpose cream rebranding ENERVON MULTIVITAMIN (all sku's) McCafe Arabica coffee beans 22 23 posters store menu collaterals digital Print campaign 24 25 Thematic Poster (Retail) - Posters produced annually for thematic events and promotions. long john silvers Annually, Long John Silvers has this long campaign for the whole year promotions. The client will brief us about the new promo and we have to come up with a key visual that will best highlight the product in terms of approach and design. 26 27 Idea. Campaign Begin Together Singapore is a country with over 6 million people, many of whom are sports fans. Rugby, a sport played by millions and followed by millions more, has the potential to become Singapore’s most favoured sport. Players rely on each other to succeed, while the encouragement of the fans often influence the outcome of a match; a team sport through and through. It is a sport that encourages solidarity when overcoming challenges—mirroring the language of Singaporeans: unity. 28 29 Idea. Campaign A Brew for Every Moment - #MomentsMadeSpecial Coffee is a moment. Whether you’re a student, boss, employee or parent, Coffee is the break you need to recharge, To fully embrace where you are and what you’re doing. It transforms a nervous first date into a heart-to-heart conversation. It is a gift of solidarity between a boss and his employees. It gives overwhelmed parents the fuel to keep going. And it’s the companion for a quiet time alone watching the rain, reading a book, and taking a sip. Boncafe creates a connection, No matter the moment. 30 31 Idea. Campaign Step Forward. A short campaign depicting our message to be more emotional and direct. Encouraging members of the public to partake health screenings. This campaign mainly focuses on 3 different types Cervical, Colorectal and Breast cancer. We launched a print and digital campaign with the use of both young and elderly characters to talk about how it’s not too late and seek for a check-up. 32 33 Idea. Campaign Beyond the Call of Duty When the siren rings, our elite team of professionals at the SCDF spring into action, remaining calm in the face of danger, making critical split-second decisions while executing their tasks fearlessly. Trained in medical aid, fire & safety rescue, as well as specialised emergency planning, what drives them to take action without hesitation is innate – it is the humanity, bravery and decisiveness they possess within that drives them to go beyond the call of duty. Our campaign sheds light on these unique character traits and challenges our target audience to go beyond their call of duty as a SCDF personnel. 34 35 Idea. Campaign Fast and Powerful. Reinforced a print campaign into a digital and OOH activation. SPM provides comprehensive cleaning with the crucial benefits of being extremely fast and cordlessly convenient. Its speed is a result of groundbreaking technology, enabling 360 suction and remarkable versatility. We want to communicate that the vacuum is fast, and consequently powerful. 36 37 Idea. Campaign Get ready for International Women's Day! It's a day to honour, appreciate and celebrate the SuperSHeroes in your life. A SuperSHero can be your mother, daughter, wife, grandmother or even your employer, colleague, caregiver, bus driver and the list goes on. In the upcoming month of March, look out for chances to participate in our story contests and show ssolidarity for SuperSHeroes. Hashtag #MySuperSHEro to stand a chance to win a prize! #IWD2020SG SuperSHeroes Insight Women show their greatness every day and should be celebrated for it. Rationale Women play an essential role in society. They not only excel by working harder for less, but occupy nurturing roles as mothers, wives and friends throughout society. The concept highights the "SuperSHeroes", drawing an empowering parallel between the hero figure and women in society. The message of appreciation addresses all women, as well as encouraging audiences to celebrate the everyday selflessness shown by central women in their lives. 38 39 For more works visit: www.ryancasillan.com 40