John Philip Argonia

The importance of embedding links in your articles and blogs   Embedding links in an article and blog may seem a common deed nowadays, but for a good reason. Links are gateways to other important things in your website or to another website that may hold value to yours in the long run. Putting the right links in the right time and places can yield amazing results for your website. But first, let us start with determining the different types of links that you can use to build a website that has a coherent flow.   Internal links are links from one page on your website to another page on your website. Search engines and users alike will be able to navigate through these links in order to find the exact content that they want. These can be used to your advantage to pull more users in and keep them hooked since internal links create the concept of a smooth transition between one article or blog in your website to another.   Meanwhile, external links are links from one page of your website that connects to other websites. This is also important in a sense that you want other websites linking to you. As your blogs and articles gain traction, more websites will externally link yours. Being a credible source of information helps as external links are mostly done to link other people to websites that are credited as helpful and of content with quality. Additionally, make sure to only put external links in your articles that are relevant to the topic. Being in a clear sense of direction with your links will be appreciated by readers. Strategizing your website’s structure and foundation is key to building healthy relationships with your links. This is called link building, and it is an important practice to master if you wish to optimize your website. It is a key SEO skill to learn as it helps your articles and blogs create a seamless transition between topics. It involves determining relevant topics of your article and using it as a gateway to other content in your website or other sources of information.   Link building is important since Google uses this as a factor in ranking your website which allows them to determine which pages hold important value and is related to one another. Furthermore, Google is known to create a web of relationships about your website’s linking structure. It starts with the homepage and grabs the first link it sees. With that, it is able to work out the value and relationships between the pages, content, blogs, etc.   The practice of embedding links in your articles and blogs is one sure way for its success and popularity. Link building and strategizing will go a long way in optimizing your articles and blogs place in the Google algorithm. Just remember to be mindful of the links you put and where they land!