John Philip Argonia

Google My Business: Google’s hot take on business management   Google My Business is Google’s free tool that is open to aspiring business owners and local SEO who wish to take their business management to the next level. It offers features such as setting up your unique Business Profile and promoting them in their search algorithm and even Google Maps. It also allows you to build connections with your customers and post updates on the fly. With enough optimizations and setup, it can play a big factor to your business’ success.   What’s it got that other apps don’t? For starters, it is Google which means all of the optimization you make will also affect how your business will show up on their search results. It also works in tandem with Google Maps, meaning if a customer clicks on your business in the app, they will have the option to view your physical store in Maps for directions or to visit your website for online inquiries. A Google My Business account will ensure that your business gets out there in Google’s database and in people’s web traffic. It is also a great tool to improve your local SEO as it offers a lot of tools for improving your website and business’ presence on Google. Even businesses who are already booming with web presence will still appreciate Google My Business’ suite of optimizations as it guarantees that you get top results.   This tool also helps with keeping your customers in touch and informed of your business. In times like these where COVID-19 brings unexpected events or emergencies, it is important to keep your customers from guessing if your store will be open or not. With Google My Business, your contact information, business hours, updates, and other important details of your business is displayed. This will give your customers a peace of mind as they will no longer need to worry about going for a trip to your store for a certain item only to find out it’s out of stock, or the store was closed all along.   Will it boost customer numbers? Customers are also able to put their thoughts about your business with reviews and suggestions. A 5-star rating system is used and is visible to everyone who looks at your business profile. The better you manage your business, the more good reviews and stars you get, and the higher it shows up on Google search. It has also been proven that a business with a Google My Business account makes customers 70% more likely to visit it than a business with none.   If a free tool is able to boost your business’ credibility, then it’s worth giving a shot. Google My Business has been helping people build their business since 2014, and now is the best time to set one up. It is the perfect tool for business owners who are looking for an app that can manage a lot of areas at once, and for improving local SEO. Check more about it here!